Search Engine Forums Spotlight: April 4, 2008

What's going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:

Is There A Need For SEO Standards?
Search Engine Watch Forums
"I think that 'best practices' could be written and adopted, however, 'standards' are too specific."

Search Engine Marketing Standards
High Rankings Forum
"I say no, we don't need nor want search marketing standards, and I've provide 4 reasons why."

SEO at University
Search Engine Watch Forums
"Providing a bona-fide SEO degree program at major public universities in the US is difficult because of $, curriculum and staff."

Good CMS for Easy SEO
Cre8asite Forums
"When building a CMS and starting out a site you obviously try make it as robust and manageable as possible for all the unforeseen changes laying ahead. Now when the site needs to be SEO compliant there are some extra things that we need to take into consideration."

If You Had $3 Million for SEO...
Search Engine Watch Forums
"In terms of SEO, if a $500,000 budget was increased to $3 million, what and how would you spend the money? How would you quantify it? What can the client expect to gain with an increase in spend?"

How Do I Fare in Google?
Cre8asite Forums
"What methods are available to ascertain the 'position' that a given site holds when searched with a particular word or phrase in Google?"

Nofollow, Now That the Dust Has Settled (a little)
High Rankings Forum
"99% of the world doesn't know what nofollow is and probably will never know. So are we to believe that Google has granted SEOs ONLY this special attribute that can help us rank better? No. It is only for Google's benefit, not ours."

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.