Links to the week's topics from search engine forums across the Web:
Benefits of a CSS-Driven Site
High Rankings Forum
"The additional plus is page weight. A CSS page can skinny down up to 60% compared to a traditional HTML mark-up page. This is harder to quantify, but pages load faster and less bandwidth is used. Now for the other side of the coin, CSS-rendered sites are tricky to develop in a way that will display consistently across all browsers and resolutions."
Cautionary Tale -- Someone Else Used My AdSense ID
"If Google is not checking for this kind of exploit, does it mean that their knowledge of the extent this kind of activity is not truly known? And if Google is not truly aware of the extent of these occurrences, how many innocent publishers may have lost their accounts due to this kind of event?"
Interdisciplinary Research And The Future Of SEO
"Marketers study people, perhaps not in the same sense that a scientist studies people, but probably more in the sense that an artist or writer studies people. There is a craft to it, to be sure, but it is still more art than science."
How Do Search Engine Robots Work?
Large Website File Structure -- What's Best For SE's?
High Rankings Forum
"In a linked list, an entry is an entry is an entry. So, yes, directories are the same as files. Whether your directory holds 10K files or 10K sub-directories, the effects on (in)efficiency are the same."
SEO: Art, Science, B****cks Or What?
"Truth is, I could probably train a monkey to do "textbook SEO" in an afternoon. What seems to have gone without any mention at all in the ongoing debate, however, is the real science behind search. And that, believe me, is very much akin to rocket science."
Technical Words and Clear Thinking about Google
"A thread about commonly misunderstood search-related words and fuzzily understood technical concepts."
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
- More Context on Gannett/McClatchy/Tribune Network, ClickZ
- MyBlogLog Got Spammed (and so did we), TechCrunch
- Inc. 500 Embracing Social Media Faster Than Fortune 500, Marketing Pilgrim
- Good Search Engine Marketing Books, Search Marketing Standard
- January 2007 Update On Google Indexing & Ranking Issues, Search Engine Land
Editor's note: A special thanks to Peter Da Vanzo and John Scott of v7n for their work in compiling the Search Engine Forums Spotlight.