Highlights from the SEW Blog: December 3-7, 2007

We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

Search Advertising

Linking Issues & Social Media

Analytics & ROI

Local & Mobile Search

  • Google Launches Local PlusBox
    The Local PlusBox appears as a plus sign and hotlink to a Google Map appearing after an AdWords ad in the top position.

Vertical & Specialty Search

  • Podcast & Audio Search
    Preparation was the name of the game at today's Search Engine Strategies Chicago "Podcast & Audio Search" session.
  • Who Holds the Keys to Video-Related Ads?
    Nielsen will release a service enabling broadcasters and cable networks to control and make money from their online video distribution.

Small Business/Big Brand SEM

In-House & Outsourcing

SEM Industry Issues

Searching/Search Technologies

  • SEW Experts: Always Rank No. 1 in Google: Custom Search
    Implementing a Custom Search Engine won't change your organic search engine rankings. But it will give you the flexibility to make your listing the top result on every SERP when visitors conduct a search from your site.

More from the SEW Blog

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.