Search Engine Forums Spotlight: November 16, 2007

What's going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:

How Do You Price PPC Campaign Management?
Search Engine Watch Forums
"What are the methods of pricing PPC campaign management for consultants and agencies that handle them for their clients?"

Confirmed: No Penalty for Invalid Pages
High Rankings Forum
"It's about time. I'm getting tired of web standards nuts telling people that if they nest a table or *gasp* mix HTML 4 and XHTML on the same page that the world will end."

Blogsearch, Google's Neglected Property
Cre8asite Forums
"With blog search, it's like everybody is starting all over again with search."

How to Track Search Queries that Trigger Your Ad?
Search Engine Watch Forums
"Is there a script or something that can sort search queries that triggers your AdWords/Yahoo ad?"

The State of the Social Web and Where Forums Fit in
Cre8asite Forums
"Forums used to be a bastion of online social communities. Now that we have this new raft of social community, from the Diggs/Reddits/Techmemes, to the Facebooks/MySpaces/Bebos, are forums as we know them under threat?"

Relevant Backlinks... How Does Google Really Know?
High Rankings Forum
"If I have links from accounting websites and financial websites pointing to a mortgage website with the correct anchor text, how does Google know how relevant/quality the page pointing to my site is, besides PageRank?"

Five Steps To Effective Keyword Research
Small Business Ideas Forum
"Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you."

How to Dramatically Improve Site Exclusion
Search Engine Watch Forums
"Here are a couple suggestions for Google to improve site exclusion, and site targeting for that matter. Please chime in on what you think could be done to streamline this process."

Unethical Link Builders?
High Rankings Forum
"What is the natural way to build links? Anyone have a good systematic approach?"

My Site's Title
High Rankings Forum
"Remember, you don't need to do everything with your home page. Every page has the ability to show up for what it's about."

SES Chicago
Search Engine Watch Forums
"Just registered for this and can't wait. My first SES - any advice for a newbie?"

YSM Reporting Delays?
Search Engine Watch Forums
"Has anyone (besides me) found any reporting delays in YSM, specifically in the 'billing transaction detail' reports?"

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