Search Engine Forums Spotlight: December 21, 2007

What's going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:

Why PageRank Doesn't Count Anymore
Search Engine Watch Forums
"I'd like to know what the reasons are that make everyone believe that the PageRank toolbar has become so obsolete."

Which Comes First - Content or Design?
Cre8asite Forums
"It should be possible to create a fantastic design, and apply it to a site, regardless of the content. OR ... You need to know the copy/content before you design or even consider structuring the page/s."

If Google Died Tomorrow
Small Business Ideas Forum
"If Google ceased to exist tomorrow, would you be able to adapt and stay afloat financially?"

Link Building Strategy - How Fast?
High Rankings Forum
"Should I request many links at one time or spread it over time?"

Conversion Tracking with Clicks or Downloads
Search Engine Watch Forums
"I am interested in counting as a conversion the download of a piece of software (or a link click)."

Google Rival to Wikipedia?
Cre8asite Forums
"I wonder if the webmasters will stand a chance against 'Google' content. Seems now it will be Google 1-2-3 and Wikipedia 4-5-6."

Need to Draft a Marketing Proposal
Search Engine Watch Forums
"If you have proven results and real skill, why take on all of the risk?"

Adventures in CMS Selection
Cre8asite Forums
"I am searching for the most viable solution for a very particular site, and sharing what I find along the way."

VP Got Rid of PPC
High Rankings Forum
"She did it - she finally did it. The VP couldn't stand writing checks any more."

Buildling a Website for SEO: Flat HTML or Use CMS?
Search Engine Watch Forums
"Let's say you were building a website with dozens of quality articles purely to drive traffic from organic listings. Would it be better from an SEO perspective to set-up the site using HTML or would a CMS be more effective?"

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.