Search Engine Forums Spotlight: December 21, 2007

What’s going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:

Why PageRank Doesn’t Count Anymore
Search Engine Watch Forums
“I’d like to know what the reasons are that make everyone believe that the PageRank toolbar has become so obsolete.”

Which Comes First – Content or Design?
Cre8asite Forums
“It should be possible to create a fantastic design, and apply it to a site, regardless of the content. OR … You need to know the copy/content before you design or even consider structuring the page/s.”

If Google Died Tomorrow
Small Business Ideas Forum
“If Google ceased to exist tomorrow, would you be able to adapt and stay afloat financially?”

Link Building Strategy – How Fast?
High Rankings Forum
“Should I request many links at one time or spread it over time?”

Conversion Tracking with Clicks or Downloads
Search Engine Watch Forums
“I am interested in counting as a conversion the download of a piece of software (or a link click).”

Google Rival to Wikipedia?
Cre8asite Forums
“I wonder if the webmasters will stand a chance against ‘Google’ content. Seems now it will be Google 1-2-3 and Wikipedia 4-5-6.”

Need to Draft a Marketing Proposal
Search Engine Watch Forums
“If you have proven results and real skill, why take on all of the risk?”

Adventures in CMS Selection
Cre8asite Forums
“I am searching for the most viable solution for a very particular site, and sharing what I find along the way.”

VP Got Rid of PPC
High Rankings Forum
“She did it – she finally did it. The VP couldn’t stand writing checks any more.”

Buildling a Website for SEO: Flat HTML or Use CMS?
Search Engine Watch Forums
“Let’s say you were building a website with dozens of quality articles purely to drive traffic from organic listings. Would it be better from an SEO perspective to set-up the site using HTML or would a CMS be more effective?”

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You’ll find more news from around the Web below.

• Search Engine Heavies Pay Up to Settle Gambling Ad Prosecutions, ClickZ News
• Despite FTC Approval, Google/DoubleClick Deal Still Subject to Scrutiny, ClickZ News
• FTC Proposes Self-Regulation Rules for Behavioral Ad Players, ClickZ News
• Possible Remedies in Europe’s Decision on Google/DoubleClick, ClickZ News
• PPC, Backwards and Forwards, ClickZ Experts
• The Un-Siloing of Media, ClickZ Experts
• Is Your Marketing Out of Sync?, ClickZ Experts
• Best of Jim – 2007., Jim Boykin
• Why Many of the Best SEO Ideas Are Not Found on Popular SEO Blogs, SEO Book
• Google Knols and Opportunity, Graywolf’s SEO Blog
• Analysis: The FTC clears our acquisition of DoubleClick, Screenwerk
• SEO Theory Search Engine Optimization Quick Reference Guide, SEO Theory
• Look Out, Yahoo. Microsoft Is Aiming at Google and May Hit You Instead!, Boomtown