The Search Engine Update - Number 221 - May 24, 2006

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In This Issue
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+ New Correspondents & Our Headlines On Google
+ SES London, SES Latino In Miami & Other Events
+ Top Stories
+ More From The Search Engine Watch Blog
+ Daily SearchCast: Search News Via Podcast
+ Our Search Newsletters & Feeds
+ About The Newsletter

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New Correspondents & Our Headlines On Google
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If you've read about local search over the past few years, you know the name Greg Sterling. Greg was a long-time Kelsey analyst who covered the space and went out on his own last month. Greg's now going to be posting here on local search items. Welcome, Greg!

If you've read about search marketing in general, you've come across Detlev Johnson's name. Former moderator of the famed I-Search mailing list, Detlev jumped back into the world of search mailing lists by launching SearchReturn last year. Detlev's now coming aboard here to help give Barry Schwartz and I a hand on those occasions when we both need to be away, as well as continuing to fill in for me occasionally on the Daily SearchCast.

And and....speaking of Barry, you might recall he gained his own little slice of search history by making the first known wedding proposal via search engine last year. Yisha said yes, and Barry's going to be taking some time off later this month to get hitched.

Well for Barry, we have a sort of wedding gift. He's now Search Engine Watch's chief news correspondent, rather than being simply a plain old ordinary news correspondent. Barry did ask if he could be called "Superman," which of course he is, but I didn't think the title (like Superman himself) would fly.

As a reminder, if you're trying to keep track of our SEW family, it's pretty easy. Visit the Search Engine Watch Staff page! Eventually, I'll get us all in a group photo :)

Lastly, there's now a way to get headlines from Search Engine Watch right on Google, when you are doing searches. Our Get Our Search Headlines On Google! explains this more, or just click here to subscribe.

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SES London, SES Latino In Miami & Other Events
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Don't miss our search marketing & networking events! There's one coming near you:

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Top Stories
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Below is a recap of major articles from our daily SearchDay newsletter and important Search Engine Watch Blog postings since the last newsletter. Want to receive these stories daily or via RSS/feed? See the Search Engine Watch Newsletters & Web Feeds page for sign-up instructions.

=== May. 24, 2006 ===

The Value of Branded vs. Non-Branded Search Terms - New research suggests that branded search terms offer the highest conversion rates, but that non-branded terms, when used properly, can significantly impact the outcome of a paid search marketing campaign.

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Search Engines Using Search Ads To Promote Themselves - In the past week or so, I have been reporting on the different ways search engines use search ads to promote themselves on other search engines.

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Microsoft Talks Shopping - Last week I briefly introduced three of Microsoft's e-commerce initiatives: MSN Shopping, Windows Live Shopping, and Windows Live Product Search. This week I talked with Jim Barr, GM of Microsoft's Shopping and Marketplaces group for a little more insight. See also:

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Windows Live Local Adds Traffic and Sharing - Yesterday some people spotted Microsofts roll out of aerial photography in the UK (and Canada). That was part of a set of new enhancements to Windows Live Local that were more fully introduced this morning. See also:

=== May. 23, 2006 ===

Get Our Search Headlines On Google! - I'm on a campaign to get more people to try our new subscribed link service at Google. It's easy and free. Just click here to subscribe and you'll get headlines from us related to search at the top of Google search results pages. See also:

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Searching for Images by Similarity - Searching for pictures needn't take a thousand words. An experimental search engine helps you find images based on colors, textures or characteristics similar to a reference image.

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New Search Patent Applications: May 23, 2006 - Yahoo Wallets, Microsoft Answers, and Google Phrases - A number of patent applications published last week proved intriguing. The US Patent and Trademark Office (USTPO) filings offered us additions to Google phrase searching and predictive queries, some enhancements to interacting with ecommerce sites that appear to be from Yahoo, a Microsoft Answers system and a page location based bidding process, a link-based ranking system from Oracle, and "phone gestures" from V-Enable. See also:

=== May. 22, 2006 ===

MSN Allows Webmasters To Opt Out Of ODP Titles - Huge props to MSN Search for enabling Webmasters to tell MSN not to display a site's ODP directory title in the MSN Search results.

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Google Sends Settlement Notices In Click Fraud Class Action Case - Google has now sent out notices to advertisers advising them of their rights in the proposed settlement in a class action case over click fraud filed against Google by Lane's Gifts. Information is available on the cicksettlement.com site that Google is directing people to. That's where people will go to make a claim beginning June 19. The site also explains how to opt-out of a claim or object to the proposed settlement. See also:

=== May. 19, 2006 ===

Google In Trouble Over Porn Again; This Time In Korea - Vnunet.com reports that Google is in trouble with Korean government officials over exposing children to pornographic content in South Korea....[MORE”. See also:

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Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: Matt Cutts On Big Daddy: Major Message To SEOs - PPC Analytics Is Only Wishful Thinking - Yahoo: Where to Start with Link SEO - Microsoft's Ballmer: 5 years to catch Google, Yahoo, and more.

=== May. 18, 2006 ===

Building the Universal Library - What will it take for Google or another search engine to truly assemble a library of all of the world's information? A thought-provoking essay by Wired magazine's 'senior maverick' takes a fascinating look at the challenges.

=== May. 17, 2006 ===

Jeff Weiner Talking At Yahoo Analyst Day - Live blogging out of Yahoo's Analyst Day, with a look at remarks from Jeff Weiner, senior vice president, search and marketplace, at Yahoo. See also from the same day:

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A Closer Look at Google Notebook - Google's new Notebook tool lets you clip text, images or search results and save them in online notebooks that you can share with others. How does Google's new tool stack up against the competition?

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Flickr Goes Out Of Beta; Adds Features; Improves Design & More - Thomas Hawk has an outstanding rundown of the new features and new design features that came from Flickr after coming out of beta yesterday.

=== May. 16, 2006 ===

Learning Google's Advertising Tools - If you're new to search marketing and wanting a guide to help you get started with Google AdWords and AdSense, consider picking up a copy Google Advertising Tools.

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Google's Indexing Timeline - Matt Cutts of Google posted an entry named Indexing timeline. The entry explains how Google crawls and indexes Web sites, these days. Most of it is in response to some of the recent issues reported about Google dropping pages from the index. Matt gives a general overview, digs deeper into the process and history and then provides some examples. See also:

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Citysearch: Act II - Citysearch was one of the early local search sites now making changes to reclaim its earlier stature and grow.

=== May. 12, 2006 ===

IE7 Default Search Given Approval By DOJ - Hot News! After all the debate the Department of Justice has approved IE7 to default to MSN Search. The news report says that Microsoft's search feature "respects users' and OEM's [original equipment manufacturers” default choices and is easily changed." See also:

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Search Engine Forums Spotlight - Dear Matt Cutts, I Want To Know About... Yahoo and Telemundo in Online Deal to Grab More Latino Internet Users - Two Emerging SEO Certification Programs - Are Meta Tags Still Necessary? - Microsoft Invests in Analytics Firm DeepMetrix, and more.

=== May. 11, 2006 ===

Google Commission Woes In Sweden, Australia - Over the past few months, Google's been trying to reduce or eliminate commission on its ad products in countries where they are offered (North America, notably, has never had them). Now there are some news reports that the plans aren't well received Down Under and in Sweden.

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What's the Buzz Behind Behavioral Advertising? - Behavioral advertising has been getting plenty of attention lately for being the next big thing since the advent of contextual advertising. Why are search marketers so excited?

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New Google AdWords Traffic & Cost Estimator - Google AdWords has finally launched a standalone tool where advertisers can get traffic and cost information for keywords without needing to login to their AdWords accounts to do so.

=== May. 10, 2006 ===

My Big Fat Google Press Day 2006 Round-Up - A recap of products announced and coverage out of the recent Google Press Day.

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Google Co-op: Add Your Own Vertical Search To Google - Google Co-op is a way for people to create specialized search engines by tapping into the main Google index or the option for searchers to pick preferred vertical search providers to show up in Google OneBox results. Yes, health information is one of the new features -- but this is more than Google Health. This is Google making a giant and somewhat perplexing leap into mass tagging. See also: Google Destination Guides: Not Much There -- Yet.

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Google Trends: Peer Into Google's Database Of Searches - Google Trends service allows you to tap into Google's database of searches, to determine what's popular. For example, do a trends query on cars, and you can see the volume of queries over time, by city, regions, languages and so on. See also: Fun With Google Trends.

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New Google Desktop Beta Features Google Gadgets - The Inside Google Desktop blog announced the release of a new version of Google Desktop. The new version's main feature are Google Gadgets, some of the many widgets include Weather Globe, Google Calendar and many more.

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Curbing SEOs Who've Gone Wild - When it comes to optimizing your website for search engines, when is enough... enough? And why is overoptimization a problem?

=== May. 9, 2006 ===

Study: Search Marketers Wear Too Many Hats - Most search marketers perform an average of five job functions in addition to their core responsibilities, according to new research from iProspect and Jupiter Research.

=== May. 8, 2006 ===

Yahoo Unveils Public Details Of "Panama" Ad System Upgrade - Yahoo's finally gone public with details about its new "Panama" ad system upgrade, which when launched later this year will bring the system up to matching what Google's long offered, though both Yahoo and Google will remain behind Microsoft's third-generation ad platform "adCenter," launched last week. Details have leaked before, but now Yahoo's doing the talking directly.

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Yahoo Tests Livesearch On AllTheWeb; Google Patent Problem, Perhaps? - Yahoo's AllTheWeb service is sporting a new Livesearch feature. It's pretty interesting. As you type into the search box, search results automatically start appearing. And more interesting, it's similar to something Google's already sought to patent.

=== May. 5, 2006 ===

Microsoft: Back To The "Early Days Of Search" Songbook - "Microsoft's Ballmer boasts of search engine progress" from the Associated Press gives us an update from Microsoft CEO Steve Ballmer, out of this week's MSN Strategic Account Summit, on how things are going on the search front. Short answer: big advances, but lots of work to be done. See also: Semel To Microsoft: "You Have No Chance"

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Search Engines Forum Spotlight - Links to the week's topics from search engine forums across the web: Yahoo & Microsoft To Combine? - New Ask.com Commercials Starring Teoma's Founder - Amazon Ditches Google For Microsoft - Google Objects To Microsoft's IE7 Search Default - Thoughts On New Click Fraud Index & Network? and more.

=== May. 4, 2006 ===

MSN adCenter Officially Launches & Changes Name to Microsoft adCenter - While MSN adCenter has been in pilot mode since mid-October, Microsoft CEO Steve Ballmer is announcing the official launch of adCenter at Thursday's MSN Strategic Account Summit... as well as the new name change to Microsoft adCenter.

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Do You Kebberfegg? - RSS feeds offer a great way to pull in interesting, relevant informationbut finding good feeds can be a challenge. A goofy-sounding tool called Kebberfegg offers an elegant solution to that problem.

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More From The SEW Blog
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Below are posts from the Search Engine Watch Blog since the last newsletter and not mentioned above. Want to keep up on daily news from the blog? Visit the home page or subscribe to the blog feed. Note that references to "I" may becoming from any of the Search Engine Watch staff who post to the blog.

=== May. 24, 2006 ===

New AdWords Layout Being Tested? - I reported at the Search Engine Roundtable this morning that people are noticing a new layout for the AdWords ads on the Google search results page. The new layout shows two ads at the top and four ads at the bottom of the results....[MORE”

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Larry Page Video Interview - Channel 4 interviewed Larry Page and the video is available by clicking here. He discusses that artificial intelligence will play an important role in the future of search. He also answers questions about China and privacy concerns. Watch the video at Channel 4 News.

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Ask.com Shows Off More Smart Answers - Gary Price, Director of Online Information Resources at Ask.com, writes at the Ask.com Blog about some of the stock related smart answers....[MORE”

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Yahoo's Annual Meeting Of Stockholders Tomorrow At 1PM (EST) - Yahoo is hosting the Annual Meeting Of Stockholders tomorrow at 1pm (EST). You can enroll for the meeting by clicking here and providing your email address. Once enrolled you should receive electronic delivery of the proxy statement, annual report, and related materials. More details at the Investor Events page. See also:

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Search Marketing Standard Hits The Newsstands - The new Search Marketing Standard magazine is out and has a lot of nice beginner style articles on SEM as well as some news related coverage from the industry....[MORE”

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Search Spam Detection Tool: How White Hat Is Your Web Site? - A new Search engine spam detector tool looks at a particular URL and classifies what elements on the page may raise a spam flag at a search engine....[MORE”. See also: Google Ban Checker Tool.

=== May. 23, 2006 ===

New Tool Scandoo Scans for Scumware in Search Results - The reports of hackers poisoning search results by optimizing landing pages that included links to viruses, spyware and other malware alarmed many people. Now a free new service called Scandoo serves as a front-end to Ask, Google, MSN Search and Yahoo, scanning results for potential nasties. See also: 5% Of Search Results Lead To "Dangerous Sites"

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New Amazon Online Reader For Digital Book Reading - Gary Price has a detailed & step-by-step write up on the new Amazon Online Reader. You can view the new look for the reader by clicking here. The new features include; search for words within the pages, scroll from page to page (looks AJAX like), and a zoom feature. More details at Gary and/or at Amazon.

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Google's Eric Schmidt Interviewed on CNBC - ResourceShelf points to a CNBC interview of Google's CEO, Eric Schmidt. The two-part interview goes over the "plan B" for Google's growth, Google the "portal," the competitive landscape, the CNET controversy, Bill Gates comments about Google, Wall Street, the international front, and finally click fraud....[MORE”

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Google Removing News Sources For Hate Speech - NewsBusters.org reports that Google has removed two sites from the Google News index for "hate speech." Google cited three examples of articles that Google News readers reported to them, including this one and this one. Philipp Lenssen has a nice write up on the subject here. It is also important to note that Google has not removed the site from the Google Web search index, site:www.michnews.com returns almost 33,000 results.

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MySpace In Partnership Talks With Google & Microsoft - The Financial Times reports that MySpace, the huge social networking site, is in talks with Google and Microsoft over partnership opportunities to better monetize MySpace with contextual and search ads....[MORE”

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Google Base Live in UK & Germany - Philipp notes that Google Base is now live in the UK and Germany. The UK version is at http://www.google.co.uk/base/ and the German version is at http://www.google.de/base/. See also: Google Base UK & Germany Back To English US Version.

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AdSense Video Ads Out of Rich Media Beta Test - AdWords advertisers will be able to display video ads across the AdSense content network....[MORE”

=== May. 22, 2006 ===

Google Continues To Gain Market Share While Others Lose - comScore released their latest stats on the "Share of Online Searches by Engine". Google gained April 2005 to April 2006 6.6 percentage points, claiming 43.1%, up from 42.7% March 2006....[MORE”

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Tool Estimates How Much Selling Your Links Is Worth - The folks at Text Link Ads announced via the Link Building Blog a tool that calculated the value of links on your page....[MORE”

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Searcher Behavior: An SEOs Perspective - Shari Thurow has a new ClickZ article live named Analyzing Search Behavior for SEO, which looks at searcher behavior from the SEO's perspective....[MORE”

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Google Adds /Music To Robots.txt File: Google Music Coming Soon? - Garett Rogers discovers that Google just changed their robots.txt file to include Disallow: /music. That suggests that Google is ready to launch a music portal, of some sort soon. Gary Price has been speculating about Google Music for over a year now....[MORE”

=== May. 20, 2006 ===

Yahoo Publisher Network Launches Direct Deposit & Tax Withholding - Yahoo Publisher Network has just launched a few new features for publishers, including the much longed for direct deposit. They have also included an option for publishers to automatically allow YPN to do tax withholding on their earnings....[MORE”

=== May. 19, 2006 ===

Building Better Search Interfaces: A Workshop About Exploratory Searches - Gary Price pointed earlier today to a paper from a University of Maryland workshop held last year, which brought together researchers from the "fields of Information Seeking (IS), Information Retrieval (IR), Human-Computer Interaction (HCI) and Information Visualization (IV)" to take a closer look at how to make it easier for searchers to perform exploratory searches....[MORE”

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Google's Main Search Accounts For 80% of Google's Traffic - Bill Tancer from Hitwise has posted a detailed breakdown of the percentage market share of the top twenty Google properties. Google.com holds almost 80% of the share, followed by Google Image Search with almost 10%....[MORE”

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Google Reader For Mobile Phones - The Google Reader Blog announced that you can now use Google's RSS reader, Google Reader, on your mobile device....[MORE”. See also: Google Reader Added To Google Personalized Home Page.

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Google Collector's Cards - Philipp Lenssen has been creating Google Collector's Cards....[MORE”

=== May. 18, 2006 ===

KDDI, Japan Mobile Phones, Signs Deal With Google To Provide Mobile Search - Gary Price spots that KDDI, a Japanese mobile operator, has signed a deal with Google to provide mobile search for au phones. The service is to begin as early as July 2006, and will enable not only mobile searches, but also be enhanced to provide search enabled services aimed at PCs. See also: Google In Talks With China Mobile.

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Google AdWords Adds Budget Options For Ad Delivery - I reported at SER the other day that Google AdWords has added a new option under the campaign settings to allow you to select standard or accelerated delivery options. Standard ad delivery spreads your ad impressions throughout the day, in order to not use up your whole daily budget right away in the morning. The accelerated ad delivery option doesn't hold back, it just continues to display your ads, until your budget is all used up. There are more details on this new feature at the AdWords Help site. Want to discuss? Join our forum thread named Changes in the Google Client Center Budget Options.

=== May. 17, 2006 ===

Google Blog Search Adds Time Based Filtering - Spotted over at SEOMoz, Google Blog Search has added, what seems to be new, a way to filter results by date range. If you so a search on any keyword, for example google, you will notice on the left hand side, there are options labeled "Published." You can filter results by published within the last hour, last 12 hours, last day, past week, past month, anytime or you can choose your dates. You can also sort by relevance or by date, a feature added by Google Scholar recently.

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Microsoft To Discuss New Enterprise Search & Social Networking Software - eWeek reports that Microsoft is going to announce an enterprise search application to compete with Google's enterprise search solution. And News.com reports that the next release of Microsoft's SharePoint will have "Knowledge Network." Knowledge Network is a feature that will "automatically builds profiles of employees and their areas of expertise." I didn't dig deeper yet, but it looks like the two items may be somewhat related. Hat tip, Gary Price.

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Jim Lanzone, CEO Ask.com, Interviewed By CNBC - Jim Lanzone, the new CEO of Ask.com, was recently interviewed on CNBC. You can watch the video interview by clicking here. Jim talks about Ask.com search market share, the recent TV commercials and why Ask.com will continue to grow market share.

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Google Making AJAX Development Easier With Google Web Toolkit - The Google Blog announced the release of Google Web Toolkit yesterday. The Google Web Toolkit enables developers to more easily develop AJAX applications by utilizing Java code. The Google Web Toolkit translates the Java to AJAX ("browser-compliant JavaScript and HTML.") More details over at http://code.google.com/webtoolkit/.

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Belgian Company Suing Google Over Google Suggest Suggestions - Philipp Lenssen points to a press release that shows when you begin to type your search at Google Suggest on "ServersCheck" it brings up results for "ServersCheck Crack," ServersCheck Serial," and other suggested searches of illegal versions of the ServersCheck products. Is this just a ploy for ServersCheck to get some free PR? Google Suggest is used on the Google Toolbar and was added to the Firefox toolbar.

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Google Video Makes It Easier & Faster To Upload - Forbes.com reports that Google has made a few tweaks to the Google Video service. You can now upload your videos without installing any additional software and the videos should be available to share with others in a much shorter time frame than it was a few days ago....[MORE”

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Google Adding More Jobs Than Yahoo - BusinessWeek.com reports that Google is adding more jobs than Yahoo....[MORE”

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GenieKnows Local Search - Last week Canadian-based search engine GenieKnows.com rolled out a local search beta (currently only available in the US). It offers dynamic maps, neighborhood/nearby business search and a number of sort/refine features, including by distance....[MORE”

=== May. 16, 2006 ===

Google's Indexing Timeline - Matt Cutts of Google posted an entry named Indexing timeline. The entry explains how Google crawls and indexes Web sites, these days. Most of it is in response to some of the recent issues reported about Google dropping pages from the index. Matt gives a general overview, digs deeper into the process and history and then provides some examples. I cannot summarize it for you now, but it is worth a read if you have time.

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SEMs Accusing Yahoo Of Stealing Clients? - I reported this morning that folks over at WebmasterWorld have reported having their clients stolen from them by Yahoo Search Marketing representatives. I would not doubt that Yahoo unintentionally pitched its service to these clients. If so, that does not make it OK to me. Yahoo -- and Google, which also has been accused of doing the same thing -- should have a policy of checking with the client that he is not already a customer of a preexisting SEM.

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Yahoo Finance Badges Pre-Beta - The folks at Yahoo Finance provided me early access to Yahoo Finance Badges. The badges enable you to post financial data, such as stock quotes, charts and news on your site. It's a closed beta, so people can't generally get this. But here is a step-by-step walk through of setting up a Yahoo Finance badge, for when this comes widely available....[MORE”

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Study: Online Borrowers Often Searched Before Applying for Loan - A new study from Compete, Inc. and Forrester Research found that consumers who applied online for home loans were more likely to have used search and product selector toolsnearly one in five used search, compared with only 7 percent of all loan prospects....[MORE”

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MSNBC.com News Search Powered By Windows Live - The MSN Search Blog noted last night that MSNBC.com is now powered by Windows Live Search....[MORE”

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Tuoc Luong, Ask.com's Senior VP of Engineering Leaves - WebProNews.com reports that Tuoc Luong, the Senior Vice President of Engineering and Product Management at Ask.com have left to join Zazzle....[MORE”

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Firefox To Add Search Suggestions To Search Toolbar - Gary Price spotted that Firefox will be adding search suggestions in the Firefox search box from Google and Yahoo. Search suggestions is becoming very popular....[MORE”

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New Yahoo Home Page Available - We've written before about the new home page that Yahoo's been testing. Now it's available for anyone to try here....[MORE”

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Google Loses New Chef - Steve Petusevsky, one of the two head chefs Google hired last month after a much publicized 18 month hunt, has apparently left the company....[MORE”

=== May. 15, 2006 ===

eBay To Test TV Ad System; Not Google - MediaPost reports that eBay was awarded the bid to test an online auction system for buying and selling TV ads....[MORE”

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Planet Discover Acquisition a Potential 'Turning Point' for Newspapers - I spoke this morning with Terry Millard, CEO of local-search vendor Planet Discover. As has now been widely reported, the company was purchased last week for an undisclosed sum by Gannett, which is now the nations largest newspaper publisher in terms of number of publications and revenues....[MORE”

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Indeed Job Search Moves Ads Out Of Beta & Q&A With CEO, Paul Forster - Indeed, a job search engine, announced last week that it officially launched its pay per click network (the system had been in beta since mid-2005)....[MORE”

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Snap.com's New User Interface & Adds New Features - Snap.com has released a new user interface for its search results page....[MORE”

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A SEO Crossword Puzzle - SEO Scoop posted a link to a fun SEO Crossword Puzzle that I thought you guys would enjoy. I am flying through the answers as I type this.

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Yahoo Answers Hits 10 Million Mark; Answers Creeping Into Regular Search Results - Yahoo patted themselves on the back for reaching the 10 million answers posted mark on Yahoo Answers. Part of that announcement was the fact that Yahoo Answers are appearing both organically and through vertical means into the search results....[MORE”. See also:

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Advertise Google Base Listings in AdWords - Google Base blog announced that you can now advertise your Google Base results "right from the Google Base edit item page." You create the ad creative and Google will use your content and geo information to automatically target the appropriate keywords and geographic users for the items you are selling on Google Base. You can see a screen capture of this in action by clicking here.

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Google Releases Version Four of AdWords API - The Google AdWords Blog announced the release of version four of the Google AdWords API....[MORE”

=== May. 12, 2006 ===

del.icio.us Adds Inline Editing - The del.icio.us blog announced that they have added a few more features, including inline bookmark editing and prettier URLs. The changes enable users "edit and arrange your bookmarks much more quickly" and enhance the ability to "get at the conversation around the links." More details at the del.icio.us blog.

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Gmail Adds "Gmail Pictures" - Garett Rogers reports that Gmail has announced the addition of Gmail Pictures. Gmail pictures allows you to add a picture of yourself or for your contacts....[MORE”

=== May. 11, 2006 ===

"Online Seller Advantage Program"Taps Yahoo for Buyer, Seller Data - Prudential Real Estate is offering a new program as part of its existing marketing relationship with Yahoo Real Estate called the Online Seller Advantage program (OSA). Its designed to let sellers agents convey market information to their clients (real-time updates) via email. Sellers will be able to receive a range of consumer-related and competitive market data....[MORE”

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Google Maps Marriage Proposal Or Not? - Nathan Weinberg reports that someone has proposed to his girlfriend via Google Maps....[MORE”

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Google & Yahoo Are Challenged In Mobile Search Space - A Wall Street Journal article reports that InfoSpace, amongst other startup search engines, are providing a challenge for Google & Yahoo in the mobile search space. I believe both Yahoo and Google are taking mobile search very seriously. The market is still extremely new and there is a lot of opportunity for startups to make key partnerships with the carriers.

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NetworkWorld Talks With Raul Valdes-Perez, CEO of Vivisimo & Clusty - Gary Price points to a NetworkWorld.com interview with Vivisimo CEO Raul Valdes-Perez, of Clusty Search. Clusty uses clustering technology to provide results....[MORE”

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Finding European Flights On The Move - Stuck in a European airport and looking for a cheap flight while on the move? Skyscanner has got a new tool for you -- a mobile-friendly version of its site, Skyscanner Mobile.

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Online Ad Spending Continues to Grow - A new article from CNET reports on the current status of online advertising, including how it has cycled back to a point where many new services are expected to be supported through online advertising and where big brands are a major part of the expected growth of online ad revenue....[MORE”

=== May. 10, 2006 ===

Yokel Launches Local Shopping Search Engine - Yokel today announced the beta release of its local shopping search engine, which lets you find products in nearby bricks-and-mortar stores. See also Yokel Local Shopping Part II.

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Search Engine Journal Launches SEO Directory, SEOdex.com - Search Engine Journal announced the launch of a new directory they just purchased named SEOdex....[MORE”

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Yahoo Italy Blocking Certain Queries? - Nathan Weinberg reported and so did I that Yahoo Italy appears to be blocking results for certain queries. If you conduct a search on preteen at Yahoo Italy, you should notice that no results are returned....[MORE”

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Australians Fond Of Google; Vegemite Getting Jealous - The Courier Mail reports that Australians are becoming more found of Google as each day pasts....[MORE”

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Yahoo En Espaqol & Telemundo.com To Merge - The Wall Street Journal reports that Yahoo En Espaqol and Telemundo.com will be merging companies....[MORE”

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TiVo Getting Into the Ad Serving Business - While TiVo is well known for allowing television watchers to skip advertising, they are hoping they can entice viewers to watch branded advertising that provide entertainment value or user interest within the commercials. The program, called Product Watch, allows viewers to actually search for ads in various categories and there are already has 70 advertisers signed up....[MORE”

=== May. 9, 2006 ===

Windows Live Adds New Features - The Windows Live Blog announced changes they have made to Live.com. The changes include....[MORE”

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GeoVector and the Mo-Lo Search 'Use Case' - I continue to think about the challenges of mobile-local search, where there is arguably a more compelling consumer use case than on the Internet -- user needs are generally more immediate....[MORE”

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Google Resets Many Inactive AdWords Keywords to Active - I reported this morning about Google resetting many of the "inactive" keywords in a Google AdWords account to the "active" status....[MORE”

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Google Helps California Earn Record Tax Receipts - SFGate.com reports that Google has probably helped the State of California bring in record tax receipts for the 2005 year....[MORE”

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ResourceShelf Offers Real-Time Resource Engines Feature - Gary Price has launched a new feature at ResourceShelf named "ResourceShelf Real-Time." ResourceShelf Real-Time will provide links to resources, including Web resources and desktop/palm/client applications, that "offer real-time or near real-time" data and information....[MORE”

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Inside Google Book Search Blog Launches - Google has recently launched Inside Google Book Search, the Google Book Search blog. The blog will not only keep us informed on Google Book Search product announcements, but will also provide Google book search tips. They will also highlight books they found useful and enlightening at the blog. See also: A Talk With Vinton Cerf On Google Book Search.

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New Product Additions for AdSense Referrals & Buttons Get a Makeover - Google AdSense has launched a couple new products to their AdSense referral program, adding Google Pack and Picasso to the list of products that publishers can refer new users to. They have also updated the styling of the old buttons and added a few new color schemes to the mix as well.

=== May. 8, 2006 ===

AdWords Advertisements Not Censored in Google China - Google China has censored their search results to remove certain sites and listings that are deemed by the Chinese government. However, an advertiser has discovered a loophole in the censoring system that results in these censored sites showing up in google.cn search results via the Google AdWords sponsored listings program....[MORE”

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Expedia-Hosted Domains Spamming - SEO Black Hat reports that it appears Expedia France is spamming the search engines. What this appear to be are hosted spam pages on the expedia.fr domain name....[MORE”

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Microsoft Acquires DeepMetrix To Enhance adCenter Metrics - ThreadWatch release that shows Microsoft has purchased DeepMetrix, a Web analytics company. The purchase is to enable Microsoft to "deliver new Web analytics applications in future releases of Microsoft adCenter." Last year Google acquired Urchin, and then renamed it to Google Analytics in November and began AdWords integration soon after. Microsoft will possibly do the same.

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Search Bot Behavior - Ever wonder how spider/bots/crawlers behave? Well, if you did a new analysis "On Bots" has been released. The article has an analysis and visualization of the behavior of search robots....[MORE-

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Ad Agency Sues Maine Blogger Over Search Accusations - Ad Agency Sues Blogger for Defamation from Ad Age covers an ad agency promoting tourism for the state of Maine suing a Maine-based blogger for defamation. The search connection? The blogger, Lance Dutson, had highlighted out broad matched search ads were hurting his own clients or not perhaps attracting the audience the state wanted....[MORE”

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Yahoo Publisher Network Suspending Accounts for Poor Traffic Quality - The Yahoo Publisher Network has addressed the issue of their recent suspensions of publisher accounts monetizing through MySpace.com and publicly making it known that poor traffic sources will not be tolerated....[MORE”===================

=== May. 4, 2006 ===

Microsoft's Short Hand Search "Wild Thing" & IM Link Sharing "Nocturnal" - TMCnet.com has an interesting article explaining two new projects Microsoft is working on in relation to MSN Search. The first is something named "Wild Thing" that enables short hand searching. The second is something named "Nocturnal" and this shares bookmarks and Web browsing activity with your MSN Messenger buddies....[MORE”

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Dr. Peter Jacso Gives Windows Live Academic Search a Thumbs Down - Gary Price points to a review of Windows Live Academic by "legendary reviewer" Dr. Peter Jacso. The bottom line of the review is that Dr. Peter Jacso was not impressed....[MORE”

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BMW Sort Of Hits Back At Google In Ad - BMW Ad With Google over at Google Blogoscoped gives me a chuckle for a variety of reasons. It shows an ad from BMW saying "The Search For Yourself Doesn't Run On Google." The irony! It comes after BMW was banned by Google briefly plus after Pontiac tapped into the Google brand to sell cars....[MORE”

=== May. 3, 2006 ===

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Daily SearchCast: Search News Via Podcast
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Want to keep up with the latest in search news while you're on the go? Try our podcast, The Daily SearchCast. It's a 10-15 minute recap of the previous day's news. How to tune-in?

  • Subscribe to our main SEW Blog feed, and you'll receive the podcasts automatically when we alert readers to them each day.
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  • Tune into WebmasterRadio.FM, where we go out live at 11:30am Eastern and then repeat at 2pm Eastern. The show archive at WebmasterRadio is here.
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Here are the last two days' worth of shows:

You can find all shows from previous days listed on the Daily SearchCast home page. Just select any file to download it and listed on your computer or digital audio device.

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About The Search Engine Update
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