More About The Meta Keywords Tag

People spend a lot of time worrying about the meta keywords tag -- more than they should, in my opinion. The meta keywords tag is no longer supported by most of the major search engines. Even when it was, it never provided much --if any -- of a ranking boost.

If you are still one of those choosing to add the meta keywords tag to your pages, then this article provides some historic technical advice on how crawlers have interacted with the tag.

To Comma, Or Not To Comma, That Is The Question

People obsess over maximizing their meta tags. The idea has developed that as many keywords as possible should be crammed into the meta keywords tag. This isn't true, as explained below. But first, let's look at some maximizing strategies.

By leaving out commas, or leaving out spaces, people gain room for more words. For example, here's how meta tags are typically written:

That's 29 characters, including spaces, between the quotes after content=. But some people leave out the commas:

Without the commas, the content portion of the tag is only 27 characters. That's two characters saved. If you have a lot of keywords, this adds up into enough characters "saved" for additional words.

Another method is to stick with commas but to leave out the spaces:

This is still 27 characters, and the format has developed because some people wanted to save space but thought it was important to still retain the commas.

Frankly, whatever strategy is working for you is fine. The official specs say only that elements should be separated by commas. However, it's up to each search engine to implement the tags as they see fit. They say you don't need commas. So don't use them, if you want to squeeze in every last keyword that you find in your thesaurus.

I'll offer one good reason to stick with commas. Commas are often used by database programs as a means to separate distinct data. Most search engines are not operating in this manner, but things could change in the future. Or, you might implement your own Intranet search engine that would prefer commas.

I generally don't bother with commas. This is in order to increase the chance of matching a string of words or a phrase that someone may enter. This is explained in more depth, below.

The More The Merrier?

More is not necessarily better. If your web page is about growing apples, having the keyword fruit in your meta tag is not suddenly going make it come up when people search for fruit.

In contrast, adding some extra words like pie or farm, if they don't appear on the page already, may help you appear when someone searches for apple pie or apple farm. Your page is already focused on apples, so these extra keywords work in conjunction with that term, in the search examples given. Fruit would not (unless someone searched for apple fruit).

As said earlier, if what you are doing works, stick with it. But don't feel pressured to squeeze every last drop out of the meta tags. You don't need to come up with every synonym under the sun.

I don't. When I make a meta tag, I simply reflect the keywords that are on the page already, especially those that are unique. I add a few synonyms, but overall, I keep the tag tightly focused.

How Big Can They Be?

There is no common size for either the keyword or description meta tags. Commonly, search engines accept about 1,000 characters for the keywords tag, and 200 characters for the description tag.

They can be longer, and going over the limit does not mean that your tag will be thrown out. It just means that the search engines will not use the excess material beyond their own respective limits.

To be safe, I usually stick to the minimums. In fact, I usually come in way under the minimums, because I don't obsess over "maximizing" my meta tags, as described above.

The Seven Word Rule

It's common knowledge that you can't repeat a word more than seven times in a meta keyword tag, right? Wrong. Infoseek used to say that using a keyword seven times in a meta tag would disqualify the tag. This was dropped in Sept. 1996. Infoseek no longer specifies the exact amount (indeed, that search engine no longer exists!). Nor do any of the other search engines specify an amount.

When search engines warn against repetition, they generally mean blatant spamming attempts such as this:

There's no good reason for the word "apple" to appear so many times. In contrast, the tag below is not a spamming attempt:

There's a legitimate reason to repeat the word apple so many times in the tag above. It is done in order to preserve phrases. As explained below, it is best for words to appear in your tags exactly as someone might enter them into a search box.

Unfortunately, though the above tag is legitimate, the repetition may still be too much for some search engines. In particular, Infoseek has shown a tendency to downgrade a page the more often a word is repeated in a tag.

This rule isn't set in stone. None of the search engines have published, set limits. Some pages may do perfectly well with multiple repetitions of a word. Also, meta tags are only one part of the various reasons why a page may or may not be ranked well.

However, as crackdowns on spamming continue, it makes sense to repeat as little as possible. The Maximizing Your Keywords section below provides some tips on doing this.

Phrases

If someone searches for apple farming, which tag is better, or are they all the same?

content="farming, apple, applesauce, apple juice">

content="apple, farming, applesauce, apple, juice">

content="apple farming, applesauce, apple juice">

You're going to have more luck with the last one, because the words apple farming appear in the same proximity to each other as they do in the search words.

In other words, if you anticipate people searching for phrases, put phrases into your keywords tag. They will be seen as phrases by most of the search engines, not just as unrelated words.

Maximizing Your Keywords

How can you maintain phrases yet avoid repeating too often? You need to be smart in how you list your words. For example, consider this tag:

Ideally, we want to preserve as many of the important phrases listed as possible, while also reducing repetition. For instance, these two phrases:

selling fish
fish food

can be placed near each other so that the word "fish" is used twice even though it appears only once, as so:

selling fish food

Now we can do a similar thing to incorporate some of the other phrases:

In all, the use of "fish" has dropped from six to three, and we still maintain all these highlighted terms:

selling fish food raising fish farmers feeding fish tanks
selling fish food raising fish farmers feeding fish tanks
selling fish food raising fish farmers feeding fish tanks
selling fish food raising fish farmers feeding fish tanks
selling fish food raising fish farmers feeding fish tanks
selling fish food raising fish farmers feeding fish tanks

Don't forget that each page within your web site should have tags that match its content. Only a page that deals with fish farming should include that phrase in its tag. The term wouldn't appear on a page that deals with feeding fish. By staying focused, you don't "overload" your tags and avoid unnecessary repetition.

Is Order Important?

Some people are convinced that meta tags must appear in a particular order and that the title tag must come before everything in the head area. This rumor even developed enough weight that Microsoft issued an erroneous product support article relating to meta tag positioning and FrontPage. Specifically, it states:

Symptom: Some search engines rank your content lower in the search results than you expect.

Cause: This behavior occurs because some of the FrontPage templates place the tag below the <meta> tag. Some search engines expect to find the <title> tag before the <meta> tag. Therefore, some search engines rank your content lower if the <title> tag is found after the <meta> tag.</font></p> <p>This is absolutely incorrect. Microsoft is not saying this because the search engines have told them it is true. Instead, Microsoft is merely parroting back what average users believe to be the case. Those users are wrong -- the major search engines are not expecting the title tag to come first, nor for the meta tags to appear in any particular position. I've surveyed them all on this issue. In addition, I personally have not seen it make a difference in pages I've worked on. I have even used FrontPage without correcting the title tag "problem" and have achieved plenty of Top 10 rankings.</p> <p>As always, stick with what works -- if you find listing the title tag first, then listing the meta tags in a particular order is effective -- stick with it. It certainly isn't bad habit to put your title tag first. But don't feel you must reorder your tags in order to improve your ranking. There are many reasons why a page may not rank well, and changing the order of your meta and title tags alone is unlikely to make any significant improvement.</p> <p><b>Some FrontPage Content Scores Low w/ Some Search Engines<br /> </b><a href="http://support.microsoft.com/support/kb/articles/q182/6/15.asp">http://support.microsoft.com/support/kb/articles/q182/6/15.asp</a></p> <p>For the curious, here's that incorrect product support article.</p> <p><b>Registering Your FrontPage-Based Web Site with Search Engines<br /> </b><a href="http://officeupdate.microsoft.com/2000/articles/FPregste.htm">http://officeupdate.microsoft.com/2000/articles/FPregste.htm</a></p> <p>Some helpful and accurate tips from Microsoft on adding meta tags using FrontPage.</p> <p><b>Meta Tag Maker 98</b><br /> <a href="http://www.websunlimited.com/meta_tag_maker.htm">http://www.websunlimited.com/meta_tag_maker.htm</a></p> <p>This inexpensive program provides a faster way of adding meta tags to FrontPage documents plus will correct the ordering "problem" for those who are convinced it really is a problem.</p> </div> <div id="otdm-article-below-body-copy"></div> <footer class="article-footer"> <ul class="list-horizontal related-links"> <li> Tags </li> <li> <a href="http://searchenginewatch.com/tag/infoseek">Infoseek</a> </li> <li> <a href="http://searchenginewatch.com/tag/keywords">Keywords</a> </li> <li> <a href="http://searchenginewatch.com/tag/meta-tags">meta-tags</a> </li> <li> <a href="http://searchenginewatch.com/tag/search-engines">Search engines</a> </li> <li> <a href="http://searchenginewatch.com/tag/apple-juice">apple juice</a> </li> <li> <a href="http://searchenginewatch.com/tag/web-page">web page</a> </li> <li> <a href="http://searchenginewatch.com/tag/apple-pie">apple pie</a> </li> <li> <a href="http://searchenginewatch.com/tag/commas">commas</a> </li> <li> <a href="http://searchenginewatch.com/tag/the-more-the-merrier">The More The Merrier</a> </li> <li> <a href="http://searchenginewatch.com/tag/farming">farming</a> </li> </ul> <ul class="list-horizontal related-links"> <li> Categories </li> <li class="industry"> <a href="/category/industry" class="category-link">Industry</a> </li> </ul> <div id="otdm-article-below-further-reading"></div> <section class="share-bottom"> <h3 class="screen-reader-text">Recommend this story</h3> <!-- tools start --> <div class='shareaholic-canvas' data-app='share_buttons' data-app-id='7233768' data-title='More About The Meta Keywords Tag ' data-link='http://searchenginewatch.com/sew/news/2048102/more-about-the-meta-keywords-tag'></div> <!-- tools end --> </section> <div id="otdm-article-promo"> <!--start OTDM-[article-promo]--> <aside class="promo-article"> <h3 class="screen-reader-text">Promotion</h3> <p><a href="http://sesconference.com/london/?utm_source=sew&utm_medium=article-promo&utm_content=logo&utm_campaign=seslon" target="_blank"><img src="http://sesconference.com/london/img/ses-london-100x133.png" style="float: left; margin: 0 10px 0 0;" title="SES London" alt="SES London" width="38" /></a><strong><a href="http://sesconference.com/london/?utm_source=sew&utm_medium=article-promo&utm_content=optimising-digital-marketing&utm_campaign=seslon" target="_blank">Optimising Digital Marketing Campaigns with Search, Social and Analytics</a></strong><br />Learn the latest tools, tips, and tactics to streamline your marketing campaigns in 2015. Register for <a href="http://sesconference.com/london/rates-pass-details.php?utm_source=sew&utm_medium=article-promo&utm_content=ses-london&utm_campaign=seslon" target="_blank">SES London</a>.</p> <p><br /><a href="http://www.clickzlive.com/newyork/?utm_source=sew&utm_medium=article-promo&utm_content=logo&utm_campaign=czlny" target="_blank"><img src="http://www.clickzlive.com/newyork/img/promo/clickz-live-newyork.png" style="float: left; margin: 0 10px 0 0;" title="ClickZ Live New York" alt="ClickZ Live New York" width="38" /></a><strong><a href="http://www.clickzlive.com/newyork/?utm_source=sew&utm_medium=article-promo&utm_content=digital-marketing-insights-brands&utm_campaign=czlny" target="_blank">What's New for 2015?</a></strong><br /><strong>ClickZ Live New York</strong> (Mar 30-Apr 1) is back with a brand new <a href="http://www.clickzlive.com/newyork/agenda.php?utm_source=sew&utm_medium=article-promo&utm_content=agenda&utm_campaign=czlny" target="_blank">streamlined agenda</a>. Get the latest digital marketing tips. Super Saver Rates are available now - <a href="http://www.clickzlive.com/newyork/rates-pass-details.php?utm_source=sew&utm_medium=article-promo&utm_content=register&utm_campaign=czlny" target="_blank">register today!</a></p> </aside> <!--end OTDM-[article-promo]--> </div> <section class="about-author"> <header> <h3>About the author</h3> </header> <ul class="list-horizontal"> <li> <figure> <a href="/author/1751/danny-sullivan"><img alt="Danny Sullivan" src="/IMG/311/176311/author-default-120x120.png?1416873723" /></a> </figure> </li> <li> <h6><a href="/author/1751/danny-sullivan">Danny Sullivan</a></h6> </li> </ul> <div class="truncate02"> <p>Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.</p> <p>To contact current Search Engine Watch editorial staff, please <a href="http://searchenginewatch.com/page/contact">click here</a>.</p> </div> </section> <aside class="related-content"> <header class="more-on"> <h3>More on Industry</h3> </header> <div class="content-rows"> <article class="content-block industry"> <h2> <a href="/sew/news/2387174/happy-holidays-from-the-sew-team" title="Happy Holidays From the SEW Team!">Happy Holidays From the SEW Team!</a> </h2> <a href="/sew/news/2387174/happy-holidays-from-the-sew-team"><img alt="christmas-xmas" src="/IMG/261/275261/christmas-xmas-270x167.jpg?1419505950" title="christmas-xmas" /></a> <p> <span class="summary-short"> On behalf of all of us here at Search Engine Watch, we wanted to wish our readers a very happy holidays! </span> <a href="http://searchenginewatch.com/sew/news/2387174/happy-holidays-from-the-sew-team#disqus_comments" data-disqus-identifier="2387174" class="comments-count">0 Comments</a> </p> <ul class="list-horizontal-main"> <li> <a href="/category/industry" class="category-link">Industry</a> </li> <li> <a href="/author/1942/sew-staff">SEW Staff</a> </li> <li> <time datetime="2014-12-25" itemprop="datePublished"> Dec 25, 2014 </time> </li> </ul> </article> <article class="content-block industry"> <h2> <a href="/sew/opinion/2387628/the-search-experts-have-spoken-2015-predictions" title="The Search Experts Have Spoken: 2015 Predictions">The Search Experts Have Spoken: 2015 Predictions</a> </h2> <a href="/sew/opinion/2387628/the-search-experts-have-spoken-2015-predictions"><img alt="2015-balloons" src="/IMG/276/306276/2015-balloons-270x167.jpg?1417021834" title="2015-balloons" /></a> <p> <span class="summary-short"> We interviewed a number of search marketing experts to get their take on what 2015 holds for us. </span> <a href="http://searchenginewatch.com/sew/opinion/2387628/the-search-experts-have-spoken-2015-predictions#disqus_comments" data-disqus-identifier="2387628" class="comments-count">0 Comments</a> </p> <ul class="list-horizontal-main"> <li> <a href="/category/industry" class="category-link">Industry</a> </li> <li> <a href="/author/2675/john-gagnon">John Gagnon</a> </li> <li> <time datetime="2014-12-23" itemprop="datePublished"> Dec 23, 2014 </time> </li> </ul> </article> </div> <div class="content-rows"> <article class="content-block industry"> <h2> <a href="/sew/how-to/2387424/disruptive-search-forces-in-2015-and-beyond" title="Disruptive Search Forces in 2015 and Beyond">Disruptive Search Forces in 2015 and Beyond</a> </h2> <a href="/sew/how-to/2387424/disruptive-search-forces-in-2015-and-beyond"><img alt="disruptive-search" src="/IMG/833/307833/disruptive-search-270x167.jpg?1418835477" title="disruptive-search" /></a> <p> <span class="summary-short"> When we consider the disruptive force that search is playing in the health care and education systems, it’s not such a gigantic step for us to leverage it to disrupt how we measure search campaign successes 2015. </span> <a href="http://searchenginewatch.com/sew/how-to/2387424/disruptive-search-forces-in-2015-and-beyond#disqus_comments" data-disqus-identifier="2387424" class="comments-count">0 Comments</a> </p> <ul class="list-horizontal-main"> <li> <a href="/category/industry" class="category-link">Industry</a> </li> <li> <a href="/author/1896/p-j-fusco">P.J. Fusco</a> </li> <li> <time datetime="2014-12-18" itemprop="datePublished"> Dec 18, 2014 </time> </li> </ul> </article> <article class="content-block industry"> <h2> <a href="/sew/how-to/2387171/8-innovative-sem-tips-from-those-in-the-know" title="8 Innovative SEM Tips From Those in the Know">8 Innovative SEM Tips From Those in the Know</a> </h2> <a href="/sew/how-to/2387171/8-innovative-sem-tips-from-those-in-the-know"><img alt="googlesearch" src="/IMG/768/307768/googlesearch-270x167.jpg?1418819760" title="googlesearch" /></a> <p> <span class="summary-short"> When you’re trying to improve your search engine marketing, there’s no better place to look than the advice of those who have already had a winning strategy. Here are eight SEM tips from those in the know on how to improve the way you market your brand next year and beyond. </span> <a href="http://searchenginewatch.com/sew/how-to/2387171/8-innovative-sem-tips-from-those-in-the-know#disqus_comments" data-disqus-identifier="2387171" class="comments-count">0 Comments</a> </p> <ul class="list-horizontal-main"> <li> <a href="/category/industry" class="category-link">Industry</a> </li> <li> <a href="/author/3226/jennifer-bahr">Jennifer Bahr</a> </li> <li> <time datetime="2014-12-17" itemprop="datePublished"> Dec 17, 2014 </time> </li> </ul> </article> </div> </aside> <div id="otdm-article-below-more-on"></div> <div id="otdm-article-above-comments"></div> <!-- comment holder start --> <aside class="list-holder comments"> <span class="anchor" id="disqus_comments"></span> <header class="list-title"> <h3>Comments</h3> <span class="read_more comment-add">View or add comments</span> </header> <div class="list-inner hide"> <div id="disqus_thread"> </div> <script type="text/javascript"> /* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */ var disqus_shortname = 'sewatch'; // required: replace example with your forum short name var disqus_developer = 1; var disqus_identifier = '2048102'; var disqus_title = "More About The Meta Keywords Tag"; var disqus_url = "http://searchenginewatch.com/sew/news/2048102/more-about-the-meta-keywords-tag"; /* * * DON'T EDIT BELOW THIS LINE * * */ (function() { var dsq = document.createElement('script'); dsq.type = 'text/javascript'; dsq.async = true; dsq.src = 'http://' + disqus_shortname + '.disqus.com/embed.js'; (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(dsq); })(); </script> <noscript> Please enable JavaScript to view the <a href="http://disqus.com/?ref_noscript">comments powered by Disqus.</a> </noscript> <a href="http://disqus.com" class="dsq-brlink">blog comments powered by <span class="logo-disqus">Disqus</span></a> </div> </aside><!-- comment holder end --> <div id="otdm-article-below-comments"></div> </footer> </article> <div id="otdm-homepage-slot-1"></div> </main> <div class="sidebar" role="complementary"> <aside class="email-signup"> <p><strong>Updates</strong>   Sign up for daily (<a href="http://searchenginewatch.com/static/newsletters">or weekly</a>) newsletters.</p> <p><a href="http://searchenginewatch.com/static/newsletters" class="corner-image">Sign Up</a></p> <form action="http://newsletters.searchenginewatch.com/s/" method="post" onsubmit="return validateForm(this);"><input type="hidden" name="_account_id" value="171" /> <input type="hidden" name="_table_id" value="5" /> <input type="hidden" name="_dedupe" value="1" /> <input type="hidden" name="_email_field" value="5.email" /> <input type="hidden" name="_static_update" value="1" /> <input type="hidden" name="_rp" value="http://searchenginewatch.com/static/email-thanks" /> <input type="hidden" name="141.sew_searchday_newsletter" value="True" /> <input type="hidden" name="_list_id" value="71380" /> <input id="subscribe_newsletters" class="search_text_box" title="Email Address" onfocus="clearText(this)" type="email" name="5.email" value="Enter email address" maxlength="80" /> <input id="subscribe_newsletters_id" class="search_submit_tab" onclick="_gaq.push(['_trackEvent', 'Subscribe', 'clicks', 'Updates Module - right column button']);" type="submit" value="Subscribe" /></form> <script language="Javascript1.2" src="http://www.adestra.com/form_validate2.js" type="text/javascript"></script> <script type="text/javascript">// <![CDATA[ var badCol = '#97B9DA'; var badGrpCol = '#97B9DA'; var errorText = 'There was a problem with your request.\n\nPlease be sure you have entered and confirmed your e-mail address.' var debug = 0; function clearText(thefield) { if (thefield.defaultValue == thefield.value) thefield.value = "" } // ]]></script> <div class="menu4-follow"> <ul> <li>Follow us:</li> <li><a href="http://searchenginewatch.com/feeds/rss" target="_blank" title="Subscribe via RSS" class="rss">Subscribe via RSS</a></li> <li><a href="http://twitter.com/sewatch" target="_blank" title="Follow us on Twitter" class="twitter">Follow us on Twitter</a></li> <li><a href="http://www.facebook.com/sewatch" target="_blank" title="Follow us on Facebook" class="facebook">Follow us on Facebook</a></li> <li><a href="http://www.linkedin.com/groups/Search-Engine-Watch-61126" target="_blank" title="Follow us on LinkedIn" class="linkedin">Follow us on LinkedIn</a></li> <li><a href="https://plus.google.com/+searchenginewatch/posts" target="_blank" title="Follow us on Google+" class="gplus">Follow us on Google+</a></li> <li><a href="http://searchenginewatch.com/static/newsletters" title="Subscribe" class="subscribe">Subscribe</a></li> </ul> </div> </aside> <!-- /// AD UNIT ///--> <aside id="otdm-mpu-1"></aside> <!-- /// AD UNIT ///--> <div id="otdm-rhc-mpu-ad-slot"></div> <aside class="widget events"> <header> <h3>Events</h3> </header> <div class="widget-inner"> <ul class="title-list"> <li> <a title="SES London 2015" target="_blank" href="http://www.sesconference.com/london"> <img alt="event logo" src="http://www.incisive-events.com//IMG/115/39115/london-185x114.jpg" title="SES London 2015" /> SES London 2015 </a> <br> <time class="dateline" itemprop="datePublished" datetime="30-05-2013"> Start date: Feb 9, 2015 </time> </li> <li> <a title="ClickZ Live New York 2015" target="_blank" href="http://www.clickzlive.com/newyork"> <img alt="event logo" src="http://www.incisive-events.com//IMG/091/39091/clickz-live-newyork-185x114.jpg" title="ClickZ Live New York 2015" /> ClickZ Live New York 2015 </a> <br> <time class="dateline" itemprop="datePublished" datetime="30-05-2013"> Start date: Mar 30, 2015 </time> </li> </ul> <footer> <a target="_blank" href="http://www.clickzlive.com/" title="ClickZ Live"><div class="branding"></div></a> <span class="more-icon"></span> <p class="more-link"> <a href=http://searchenginewatch.com/category/events target="_blank">Event News</a> </p> </footer> </div> </aside> <div id="otdm-rhc-mpu-ad-slot2"></div> <aside class="widget tip"> <header class="screen-reader-text"> <h3>Send us a story tip</h3> </header> <div class="widget-inner"> <a href="/static/contact">Send us a <span>story tip</span></a> </div> </aside> <div id="otdm-rhc-mpu-ad-slot3"></div> <aside class="widget comments"> <header> <h3>Comments</h3> </header> <div class="widget-inner"> <div id="recentcomments" class="dsq-widget"> <script type="text/javascript" src="http://sewatch.disqus.com/recent_comments_widget.js?num_items=25&hide_avatars=0&avatar_size=32&excerpt_length=280"></script> </div> </div> </aside> <div id="otdm-rhc-mpu-ad-slot4"></div> <div id="otdm-rhc-mpu-ad-slot5"></div> <!-- /// AD UNIT ///--> <aside id="otdm-mpu-2"></aside> <!-- /// AD UNIT ///--> <aside class="widget trending"> <header> <h3>Trending</h3> </header> <ul class="tab-nav"> <li class="active"> <a href="#u-1">Most Views</a> </li> <li> <a href="#u-3">Most Likes</a> </li> <li> <a href="#u-4">Most Tweets</a> </li> </ul> <div class="widget-inner"> <ol class="title-list"> <li class="content"> <a href="/sew/how-to/2387459/your-guide-to-creating-a-successful-seo-link-building-campaign"><img alt="link-building-persuasion" src="/IMG/071/296071/link-building-persuasion-370x229.jpg?1408127009" title="link-building-persuasion" /></a> <a href="/sew/how-to/2387459/your-guide-to-creating-a-successful-seo-link-building-campaign">Your Guide to Creating a Successful SEO Link-Building Campaign</a> </li> <li class="seo"> <a href="/sew/how-to/2387649/advanced-seo-for-javascript-sites-snapshot-pages"><img alt="camera-snapshot" src="/IMG/938/307938/camera-snapshot-370x229.png?1419251967" title="camera-snapshot" /></a> <a href="/sew/how-to/2387649/advanced-seo-for-javascript-sites-snapshot-pages">Advanced SEO for JavaScript Sites: Snapshot Pages</a> </li> <li class="analytics"> <a href="/sew/how-to/2387658/the-year-in-stats-seo-content-and-data-analytics"><img alt="behavioral-data-targeting" src="/IMG/090/279090/behavioral-data-targeting-370x229.jpg?1418924264" title="behavioral-data-targeting" /></a> <a href="/sew/how-to/2387658/the-year-in-stats-seo-content-and-data-analytics">The Year in Stats - SEO, Content, and Data Analytics</a> </li> <li class="industry"> <a href="/sew/opinion/2387628/the-search-experts-have-spoken-2015-predictions"><img alt="2015-balloons" src="/IMG/276/306276/2015-balloons-370x229.jpg?1417021846" title="2015-balloons" /></a> <a href="/sew/opinion/2387628/the-search-experts-have-spoken-2015-predictions">The Search Experts Have Spoken: 2015 Predictions</a> </li> <li class="seo"> <a href="/sew/how-to/2387653/10-seo-stories-from-the-front-lines"><img alt="seo-front-lines" src="/IMG/941/307941/seo-front-lines-370x229.jpg?1419424682" title="seo-front-lines" /></a> <a href="/sew/how-to/2387653/10-seo-stories-from-the-front-lines">10 SEO Stories From the Front Lines</a> </li> <li class="local"> <a href="/sew/how-to/2326399/avoid-seo-hype-why-small-businesses-should-focus-on-return-on-investment"><img alt="As Seen on TV" src="/IMG/372/281372/as-seen-on-tv-370x229.jpg?1391201244" title="As Seen on TV" /></a> <a href="/sew/how-to/2326399/avoid-seo-hype-why-small-businesses-should-focus-on-return-on-investment">#9 Most Read Article of 2014: Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment</a> </li> <li class="analytics"> <a href="/sew/how-to/2334653/excel-vlookup-basics-top-5-mistakes-rookies-make"><img alt="VLOOKUP Breakdown" src="/IMG/878/284878/vlookup-breakdown-370x229.jpg?1395094178" title="VLOOKUP Breakdown" /></a> <a href="/sew/how-to/2334653/excel-vlookup-basics-top-5-mistakes-rookies-make">#10 Most Read Article of 2014: Excel VLOOKUP Basics & Top 5 Mistakes Rookies Make</a> </li> <li class="local"> <a href="/sew/news/2327744/google-warns-local-businesses-you-have-3-weeks-to-save-your-places-listing"><img alt="local-seo-compass" src="/IMG/837/230837/local-seo-compass-370x229.jpg?1345147004" title="local-seo-compass" /></a> <a href="/sew/news/2327744/google-warns-local-businesses-you-have-3-weeks-to-save-your-places-listing">#8 Most Read Article of 2014: Google Warns Local Businesses: You Have 3 Weeks to Save Your Places Listing</a> </li> <li class="industry"> <a href="/sew/news/2387174/happy-holidays-from-the-sew-team"><img alt="christmas-xmas" src="/IMG/261/275261/christmas-xmas-370x229.jpg?1387806432" title="christmas-xmas" /></a> <a href="/sew/news/2387174/happy-holidays-from-the-sew-team">Happy Holidays From the SEW Team!</a> </li> <li class="seo"> <a href="/sew/how-to/2361556/the-penguin-30-rollout-will-bring-tears-to-your-eyes"><img alt="penguin-320" src="/IMG/456/296456/penguin-320-370x229.jpg?1408652371" title="penguin-320" /></a> <a href="/sew/how-to/2361556/the-penguin-30-rollout-will-bring-tears-to-your-eyes">#7 Most Read Article of 2014: The Penguin 3.0 Rollout Will Bring Tears to Your Eyes</a> </li> </ol> </div> </aside> <div id="otdm-rhc-mpu-ad-slot6"></div> <aside class="widget resources"> <header> <h3>Resources</h3> </header> <div class="widget-inner"> <ul class="title-list"> <li> <a href="http://www.clickzintel.com/abstract/crm-watch-marketing-efforts-soar-23590" target="_blank" title="Get the data right in you CRM and watch your marketing efforts soar">Get the data right in you CRM and watch your marketing efforts soar</a> </li> <li> <a href="http://www.clickzintel.com/abstract/crawling-website-improve-seo-step-master-plan-23529" target="_blank" title="Crawling Your Website to Improve SEO: A 5 Step Master Plan">Crawling Your Website to Improve SEO: A 5 Step Master Plan</a> </li> <li> <a href="http://www.clickzintel.com/abstract/target-local-customers-facebook-23496" target="_blank" title="How to Target Local Customers With Facebook">How to Target Local Customers With Facebook</a> </li> <li> <a href="http://www.clickzintel.com/abstract/2015-enterprise-buyer-guide-seo-23397" target="_blank" title="2015 Enterprise Buyer's Guide to SEO">2015 Enterprise Buyer's Guide to SEO</a> </li> <li> <a href="http://www.clickzintel.com/abstract/social-insights-effective-storytelling-23404" target="_blank" title="Using Social Insights for Effective Storytelling">Using Social Insights for Effective Storytelling</a> </li> </ul> <footer> <a target="_blank" href="http://www.clickzintel.com/" title="ClickZ Intel"><div class="branding"></div></a> <span class="more-icon"></span> <p class="more-link"> <a title="More resources" href="http://www.clickzintel.com/" target="_blank">More resources</a> </p> </footer> </div> </aside> <div id="otdm-rhc-mpu-ad-slot7"></div> <aside class="widget jobs"> <header> <h3>Jobs</h3> </header> <div class="widget-inner"> <ul class="title-list"> <li> <a href="http://feedproxy.google.com/~r/ClickzcomJobs/~3/1szSxba99EE/detailjob.php" target="_blank">Creative Project Manager</a> <br> Dec 26, 2014 - Creative Project Manager (Agora Inc. ) - BaltimoreThe Creative Project Manager... </li> <li> <a href="http://feedproxy.google.com/~r/ClickzcomJobs/~3/OKkDqRrk6Gw/detailjob.php" target="_blank">Digital Marketing Associate </a> <br> Dec 23, 2014 - Digital Marketing Associate (Connections Media) - Washington, DCConnections... </li> <li> <a href="http://feedproxy.google.com/~r/ClickzcomJobs/~3/6ffyrGiZc-Y/detailjob.php" target="_blank">Digital Marketing Specialist </a> <br> Dec 12, 2014 - Digital Marketing Specialist (The Oxford Club) - BaltimoreThe Oxford Club... </li> </ul> <footer> <a target="_blank" href="http://jobs.clickz.com/" title="ClickZ Jobs"><div class="branding"></div></a> <span class="more-icon"></span> <p class="more-link"> <a href=http://jobs.clickz.com/ target="_blank">More Jobs</a> </p> </footer> </div> </aside> <div id="otdm-rhc-mpu-ad-slot8"></div> </div> </div> <!-- end content --> <div id="otdm-bottom"> </div> </div> <footer role="contentinfo"> <div class="container"> <div class="container-inner"> <nav class="menu-columns display-left"> <ul> <li class="home"><a href="http://searchenginewatch.com/">Home</a></li> <li><a href="http://searchenginewatch.com/static/about">About us</a></li> <li><a href="http://searchenginewatch.com/static/contact">Contact SEW</a></li> <li><a href="http://searchenginewatch.com/static/advertise">Advertise</a></li> <li><a href="http://searchenginewatch.com/static/contact-newsletter-help">Newsletter help</a></li> <li><a href="http://searchenginewatch.com/static/site-map">Site map</a></li> <li><a href="http://www.incisivemedia.com/static/copyright-licensing" target="_blank">Copyright & Licensing</a></li> <li><a href="http://www.incisivemedia.com/static/privacy-policy" target="_blank">Privacy policy</a></li> <li><a href="http://searchenginewatch.com/type/study">Stats</a></li> <li><a href="http://searchenginewatch.com/type/how-to">How-To</a></li> </ul> </nav><!-- end display-left --> <div class="menu-columns display-right"> <div class="logo"><span class="screen-reader-text">© Incisive Interactive Marketing LLC. 2014</span></div> <p class="copyright-truncated">Incisive Interactive Marketing LLC. 2014 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004</p> <p class="copyright-full">Incisive Interactive Marketing LLC. 2014 All rights reserved. 55 Broad Street, 22nd Floor, New York, NY 10004</p> </div><!-- end display-right --> <a target="_blank" title="Digital publisher of the year 2010 & 2013" href="http://www.incisivemedia.com/accreditations"> <div class="accreditation"> <span class="screen-reader-text">Digital publisher of the year 2010 & 2013</span> </div> </a> <p class="accredit-text"> <a target="_blank" href="http://www.incisivemedia.com/accreditations">Digital publisher of the year 2010 & 2013</a> </p> </div><!-- end footer .container-inner --> </div> </footer> <!-- container end --> <script src="http://code.jquery.com/jquery-latest.min.js"></script> <script type="text/javascript" src="http://sesconference.com/_includes/sew-assets/javascripts/sew.js"></script> <!--[if lt IE 9]> <script type="text/javascript" src="http://sesconference.com/_includes/sew-assets/javascripts/respond.js"></script> <script type="text/javascript" src="http://searchenginewatch.com/javascripts/respond.proxy.js"></script> <![endif]--> <!-- Quantcast Tag --> <noscript> <div style="display:none;"><img src="//pixel.quantserve.com/pixel/p-b1ou2z6Xnkchs.gif" border="0" height="1" width="1" alt="Quantcast"/> </div> </noscript> <!-- End Quantcast tag --> <!--Disqus scripts--> <script type="text/javascript"> /* * * CONFIGURATION VARIABLES: EDIT BEFORE PASTING INTO YOUR WEBPAGE * * */ var disqus_shortname = 'sewatch'; // required: replace example with your forum shortname /* * * DON'T EDIT BELOW THIS LINE * * */ (function () { var s = document.createElement('script'); s.async = true; s.type = 'text/javascript'; s.src = 'http://' + disqus_shortname + '.disqus.com/count.js'; (document.getElementsByTagName('HEAD')[0] || document.getElementsByTagName('BODY')[0]).appendChild(s); }()); </script> </body> </html>