Search Ad Prices Up 11% In April 2005

The average price for search ads rose sharply for the second month in a row, according to the latest Keyword Price Index from Fathom Online. The average price paid in April rose to $1.95, up from 11 percent from $1.75 in March. It's the only the second month-to-month double-digit rise since the index began in September.

The mortgage category saw the most significant rise, jumping 20 percent from last month to $6.49. That places it well above the amounts paid in other categories. Broadband follows at $2.09. The only categories to show drops were automotive and travel/hospitality, slight 1 percent declines with each. The chart below gives a per category breakdown:

Category

April 2005

Change From Last Month

Percent Change

Mortgage

$6.49

$1.10

20%

Broadband

$2.09

$0.24

13%

Investing

$2.03

$0.17

9%

Automotive

$1.40

-$0.02

-1%

Consumer Services

$1.13

$0.05

5%

Wireless

$1.01

$0.06

6%

Travel/Hospitality

$0.92

-$0.01

-1%

Consumer Retail

$0.52

$0.01

2%

Average

$1.95

$0.20

11%

More information on the latest figures and past stats can be found in this release from Fathom. Below, a graphical look at the prices over time. Prices for the mortgage category are broken out from the others, so that you can better see trends:

050511-fathom1

050511-fathom2

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

To contact current Search Engine Watch editorial staff, please click here.