The Search Engine Update - Number 240 - Mar. 20, 2007

Copyright (c) 2007 Incisive Interactive Marketing LLC

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In This Issue
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+ Upcoming Search Engine Strategies Events
+ Editors' Notes
+ Top Stories Since Our Last SE Update

+ From The Search Engine Watch Blog
+ Our Search Newsletters & Feeds
+ About The Newsletter

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Upcoming Search Engine Strategies Events
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Editors' Notes
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In our last issue, I highlighted the valuable resources and networking opportunities within the SEW Discussion Forums. Since then, we have surpassed our 15,000 member mark and are well over 100,000 posts now. Congratulations to all who have contributed to date and helped make that happen.

I'm also happy to announce our next SEW LIVE! local networking event will be held in Columbus, Ohio, on May 9th, 2007. This event features a morning training session for beginners to intermediate knowledge of SEO, and an informal afternoon session, where you'll get a 'taste of SES', with presentations by several regular Search Engine Strategies speakers, covering a wide range of topics. Stay tuned for more details!

If you read nothing else from this newsletter, in case you missed it the first time around, be sure to check out Kevin Newcomb's extensive members only version of Search Share Slipping, But Still Strong, which highlights the current state and future of search advertising.

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Since Our Last SE Update:
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Below is a recap of major articles from our daily SearchDay newsletter and important Search Engine Watch Blog postings since the last newsletter. Want to receive these stories daily or via RSS/feed? See the Search Engine Watch Newsletters & Web Feeds page for sign-up instructions.

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Organic Search
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=== SearchDay: Mar. 15, 2007 ===

Q&A With Ask.com's Gary Price - Eric Enge interviews Gary Price, Ask.com's director of online information resources, talks about his role in reaching out to the research and librarian communities, but also highlights several great features at Ask.

=== Case Study: Mar. 13, 2007===

  • How Long Does it Take a New Site to Rank in the Search Engines?
    Here is the first of a series of case studies Eric Enge plans to publish here in SEW.

    =========================== From the SEW Blog: ===========================

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    Search Advertising
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    === SearchDay: Mar. 9, 2007 ===

    Search Share Slipping, But Still Strong - A new Digital Outlook Report from Avenue A | Razorfish found that search continues to play a key role in the success of online ads, though its prominence is beginning to slip.

    === SearchDay: Mar. 8, 2007 ===

    The State of Paid Search in the U.K. - A special report from SES London, where search providers and agencies discussed the latest happenings in paid search.

    === SearchDay: Mar. 7, 2007 ===

    Early Returns Encouraging for Panama - It's almost like reporting election results early in the evening, says Kevin Newcomb, reporting on early returns from search ad agencies using Yahoo's new ad platform.

    =========================== From the SEW Blog: ===========================

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    Linking Issues
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    Analytics & ROI
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    Vertical & Specialty Search
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    === SearchDay: Mar. 14, 2007 ===

    Google's Local Business Center and the Webification of SMBs - Michael Boland of the Kelsey Group shows how more providers are wising up to the tactic of offering small businesses a free and easy way to get online, in hopes that they will transition into paid advertisers.

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    Social Media
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    =========================== From the SEW Blog: ===========================

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    SEM for Small Businesses
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    In-House & Agency SEM
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    Search Industry News
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    === SearchDay: Mar. 6, 2007 ===

    Piper Jaffray Maps Out Where the Search Industry is Headed - Greg Jarboe pulls the key points out of an extensive report from the research firm about the future of the industry.

    =========================== From the SEW Blog: ===========================

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    Our Search Newsletters & Feeds
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    Get the latest news each day, throughout the day, alerts of new discussion threads from our Search Engine Watch Forums and more -- we have a newsletter or feed that covers all of these. See our Search Engine Newsletters & Web Feeds for a full rundown on everything we offer, as well as special buttons to let you subscribe via news readers such as Rojo, My MSN, Bloglines, Feedster, Newsgator, Pluck and My Yahoo. Thanks to FeedBurner for providing our feed tracking and management services!

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    About The Search Engine Update
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    The Search Engine Update is a twice-monthly update of search engine news. It is available only to Search Engine Watch members. Please note that long URLs may break into two lines in some mail readers. Cut and paste, should this occur.

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  • About the author

    Elisabeth Osmeloski has been in the search engine marketing industry since 1999, with agency experience as an SEO consultant and web copywriter for a variety of clients, ranging from small businesses to large corporations, as well as working in-house for a travel search industry startup. Elisabeth is also a regular speaker and a moderator at the Search Engine Strategies conferences.

    Elisabeth recently launched a new blog and consulting agency, Adventures in Search, specializing in editorial services including content strategy, SEO copywriting, community development and management, social media marketing, online PR and customized link building. Elisabeth's areas of expertise include adventure travel services, destination and tourism marketing, outdoor recreation and action sports, as well as luxury- and lifestyle-focused brands.

    She holds a B.A. in Marketing from the Isenberg School of Management at the University of Massachusetts-Amherst. She also spent several years as the Skiing Editor for About.com, and still enjoys writing as an active travel journalist whenever possible. In addition to freelance travel writing assignments, Elisabeth has also created Downhill Divas, a social network for women interested in skiing, snowboarding, freeride mountain biking and living a healthy, active lifestyle.