The Search Engine Update, Sept. 16, 2002, Number 133


About The Update

The Search Engine Update is a twice-monthly update of search engine news. It is available only to Search Engine Watch members. Please note that long URLs may break into two lines in some mail readers. Cut and paste, should this occur.


In This Issue

+ Search Engine Strategies Comes To Munich
+ FAST Adds Flash Support, Provides Results To HotBot Europe
+ Overture Weakens Advertiser Control With Match Driver
+ Search Engine Resources
+ SearchDay Articles
+ Search Engine Articles
+ List Info (Subscribing/Unsubscribing)


Hello Everyone--

I've maintained a "Search Engine Alliances" chart showing important search engine partnerships since March 1996. I've just finished a major update of the chart. In fact, I've now split it up onto two different pages.

The new "Search Engine Results Chart" shows you each major search engine and where they get their main editorial results, backup results and paid listings. You can easily click on any of the search engines listed to get more information about submitting to them, as well. You can find it here:

Search Engine Results Chart

The former Search Engine Alliances Chart has now been renamed the "Who Powers Whom? Search Providers Chart." It also shows how major search engines get their results. However, search engines are listed in the table in order of "search hours" popularity. The columns of the table show you major search providers. With this table, you can easily see which search providers are powering the most active search engines. The chart is here:

Who Powers Whom? Search Providers Chart

The Major Search Engines page has been given a complete overhaul. Since it began back in April 1996, search engines on this page have been listed in alphabetical order. No more. The page now gives you Search Engine Watch's opinion of which search engines are "top choices" for your searching needs, along with those you should "Strongly Consider" and "Ones To Watch." The page also lists major search providers who focus on behind-the-scenes powering of other search engines. The page is located here:

Major Search Engines

Finally, you might notice that the newsletter is now published by Jupitermedia. What's happened? Nothing but a name change. INT Media recently acquired Jupiter Research, which the research arm of the former Jupiter Media Metrix. INT Media has now decided to rebrand itself as Jupitermedia. If you'd like to learn more about the change, there's a good article below:

A name change for the better: INT Media becomes Jupitermedia
The Stamford Advocate, Sept. 12, 2002


Search Engine Strategies Comes To Munich

Search Engine Strategies continues on its 2002 tour, this time coming to Munich on Oct. 17 & 18. As with all SES shows, there will be a variety of sessions about improving editorial listings in search engines and how to advertise effectively on them. There will also be an emphasis on German search engine marketing. Both search engine marketing experts and representatives from major search engines themselves will be speaking. Search engines confirmed so far include Allesklar, AltaVista, Espotting, FAST/, Google, Inktomi Europe, Lycos Europe/Fireball, Overture and Yahoo. A full agenda can be found below:

Search Engine Strategies Munich

For those in North America who missed our recent San Jose show, you have a last chance this year: Dallas, on Dec. 11 & 12. You can sign-up via the URL below to be informed when the conference agenda is ready.

Search Engine Strategies Dallas


FAST Adds Flash Support, Provides Results To HotBot Europe

Flash has added the ability to search for text within Macromedia Flash files via its site, which is apparently a first. Google has been indexing links within Flash documents for some time, but it has not been extracting text from these files.

That said, most Flash documents that I've seen don't typically have a lot of text in them. This means that those who build sites primarily in Flash shouldn't assume that their problems are solved. If your Flash files are heavily-text based, then the change at is definitely good news. If not, then you'll probably still have problems.

In other FAST news, the company has taken over powering results at HotBot UK (and presumably other European-HotBot sites). HotBot in the US remains powered by Ask Jeeves-owned Direct Hit. I think it's fairly likely we'll see this end in the near future, given that Direct Hit's distribution has steadily declined over the past year. Indeed, Direct Hit was dropped as an option at MSN Search this month. Advanced Search Page

To search for Flash documents, use the advanced search page, go to the Result Restrictions section and set the File format option to Flash.

Using Direct Hit Popularity Results, Sept. 12, 2002

What's Direct Hit? Where is Direct Hit still used? What's the future for the service, especially given that it no longer runs as a standalone service? Find some answer here.


Overture Weakens Advertiser Control With Match Driver

For years, Overture has automatically consolidated singular and plural versions of words, a nice feature saving advertisers from having to bid on both versions of a word individually. Now the company has moved this "Search Pluralization" feature to a new level called "Match Driver," which maps various word combinations to "primary terms." Rather than being a nice feature, this change may be costing advertisers more money and certainly takes more control away from what they are bidding on. For the full story, see the URL below:

Overture Removes Weakens Advertiser Control With Match Driver
The Search Engine Update, Sept. 16, 2002


China's Great Wall Against Google And AltaVista

So can people in China get to Google or not? Yes, apparently so. However, there are still reports of trouble when conducting particular searches, which suggest that some selective blocking is happening. Meanwhile, the situation with AltaVista being blocked appears to continue. The full story with plenty of links to news coverage can be found below:

China's Great Wall Against Google And AltaVista, Sept. 16, 2002

Search Engine Resources


Rank checking and page analysis software. You can check your positions on top search engines, analyze pages listed in the top results, analyze your own pages or submit your pages via various paid inclusion programs, for an additional fee. Cost is US $95, or $45 "crossgrade" for WebPosition Gold users. A 30-day trial version is available.


Position Checkers

Other position checkers, including WebPosition Gold and some recent reviews about it, are listed here.


Google Dance Tool

On a roughly monthly basis, Google updates its index. When this happens, those who query alternative production servers can see how the addition of new and updated pages can make subtle changes in the rankings. Eventually, the updates are done and the "Google Dance," as it is called, is over. This tool lets you compare results on the main Google server and production server, useful if you want to watch the dance when it happens.


Google Dance Pictures: Official Photo Album

Last month the Google Dance became an actual event, when Google hosted a reception for Search Engine Strategies attendees at the Googleplex. Official pictures, and lots of them, are now posted online. Sadly, there are no captions.


The Search Engine Wars

My dream book to write would be a history of modern search engines. That will probably always remain a dream, but you can get closer to a reality each week by checking out this site. Author T Campbell plans to tell his own tales of how we got to the search engines we know and use today with a new entry each week, over the course of a year.

SearchDay Articles

Here are some recent articles that may be of interest, from Search Engine Watch's daily SearchDay newsletter:

Avast, Ye Search Engine Pirates!
SearchDay, September 12, 2002

Be careful what you type: Domain pirates have registered thousands of names that incorporate or closely resemble those of your favorite search engines.


Help Test an "Adaptive" Search Engine
SearchDay, September 11, 2002

An experimental science and medicine search engine needs your help with its ambitious goal of automatically improving search results by observing user behavior.


Happy Birthday, Google!
SearchDay, September 10, 2002

Four years ago, Google founders Larry Page and Sergey Brin incorporated the company. The reason? So they could cash a $100,000 personal check that had been sitting in Page's desk drawer for a couple of weeks.


Hobnob with the Gurus at Search Engine Conferences
SearchDay, September 5, 2002

Attending a search engine or information industry conference is a great way to immerse yourself in knowledge and hobnob with some of the savviest people working in the web search arena.


Special Search Tools Issue
SearchDay, September 4, 2002

Search tools maven Avi Rappoport covers new articles, announcements and reports from the world of web site search software.


On the archive page below, you'll find more articles like those above, plus have the ability to sign-up for the free newsletter.

SearchDay Archives

Search Engine Articles

Can Yahoo Make 'em Pay?
BusinessWeek, Sept. 9, 2002

Interesting stats in here that Yahoo's growth this year was nearly all due to money from and Overture.


Inktomi compelled to buy buildings for $114 million
San Francisco Chronicle, Sept. 7, 2002

Inktomi is now owns its headquarters, forced to buy it due to a lease agreement requiring the company to maintain a level of profitability.


Google and Overture: CPM in Disguise?
ClickZ, Sept. 4, 2002

Those who use Google AdWords understand the importance of getting good clickthrough. Aside from bringing you traffic, it can help you pay less for a top ranking and ensure that your campaign isn't suspended. Overture may now also be planning to make use of a "Click Index" to perhaps drop low performing ads. To protect yourself, follow tips in this article from Kevin Lee to attract a high clickthrough.


Company remaps Internet search business
The Globe And Mail, Sept. 4, 2002

Focus on Rocketinfo -- formerly Rocketnews -- focusing on corporate and enterprise news gathering. However, consumer news search is still offered at


MetaCrawler Gets 'Googled', Sept. 5, 2002

Google's been pretty anti-meta search during its existence. Indeed, one major meta search company I spoke with earlier this year reported that Google showed no interest in a licensing agreement to carry its results. However, the times may be changing, as MetaCrawler becomes the first major meta search engine to include Google's results. Why? Along with Google's editorial results, MetaCrawler will also be carrying the Google's paid listings. By the way, Chris Sherman has a series of articles this week taking a close look at the latest in meta search. Get them delivered by signing up for SearchDay, I'll also bring a recap of them in my next newsletter.


Google hires financial wizard
Reuters, Sept. 2, 2002,,t278-s2121599,00.html

Google hires George Reyes, a former financial officer at Sun Microsystems, to be its first chief financial officer.


The State of Search Engine Optimization
Advant|Marketer, Aug. 2002

iProspect CEO and "Search Engine Positioning" author Fredrick Marckini answers questions about search engine marketing trends in this two-part article. URL starts with part two, which leads to part 1.

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