Search Ad Prices Up 3% In June 2005

The average price for search ads rose slightly last month, according to the latest Keyword Price Index from Fathom Online. The average price paid in June grew to $1.72, up 3 percent from $1.67 in May.

The wireless category had the greatest gain, rising to an average of $1.19 or up 19 percent from last month. No other category saw a double-digit percent rise. Only the broadband category saw a drop, dipping a slight 2 percent down to $1.97.

The chart below gives a per category breakdown, sorted by most expensive category:

Category

June 2005

Change From Last Month

Percent Change

Mortgage

$4.66

$0.14

3%

Broadband

$1.97

-$0.05

-2%

Investing

$1.89

$0.08

5%

Automotive

$1.53

$0.03

2%

Wireless

$1.19

$0.19

19%

Consumer Services

$1.12

$0.03

3%

Travel/Hospitality

$0.88

$0.01

1%

Consumer Retail

$0.53

$0.04

9%

Average

$1.72

$0.06

3%

Below are figures sorted by percent change:

Category

June 2005

Change From Last Month

Percent Change

Wireless

$1.19

$0.19

19%

Consumer Retail

$0.53

$0.04

9%

Investing

$1.89

$0.08

5%

Mortgage

$4.66

$0.14

3%

Consumer Services

$1.12

$0.03

3%

Automotive

$1.53

$0.03

2%

Travel/Hospitality

$0.88

$0.01

1%

Broadband

$1.97

-$0.05

-2%

Average

$1.72

$0.06

3%

More information on the latest figures and past stats should be posted by Fathom later today -- see the company's home page. If not, review the Fathom press release page. Below, a graphical look at the prices over time. Prices for the mortgage category are broken out from the others, so that you can better see trends:

050707-fathom