LinkExchange Offers Low Budget Yahoo Ads

LinkExchange Offers Low Budget Yahoo Ads

From The Search Engine Update
April 30, 1998

LinkExchange has introduced a new service that lets those with small budgets advertise on Yahoo. Packages start from as low as $100 for 10,000 impressions. Until this program, a campaign with Yahoo would require a minimum commitment of $1,000.

You get access to real-time stats, just like a major advertiser does. The disadvantage is that you can't target your ads by keyword or by placement, though this may come in the future. But for $100, it might be a worthwhile experiment and certainly an inexpensive way for those with smaller sites to see how banner ads work on one of the web's most popular services.

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Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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