IndustryThe Search Engine Update – Number 244 – June 19, 2007

The Search Engine Update - Number 244 - June 19, 2007

Search Engine Watch's recap of top search engine stories, featuring exclusive content for members since our last newsletter.

===================
In This Issue
===================

+ Upcoming Search Engine Strategies Events
+ Top Stories Since Our Last SE Update

+ Our Search Newsletters & Feeds
+ About The Newsletter

 

===============================================
Upcoming Search Engine Strategies Events
===============================================

==================================
Since Our Last SE Update:
==================================

Below is a recap of major articles from our daily SearchDay newsletter, SEW Experts columns, and important Search Engine Watch Blog postings since the last newsletter. Want to receive these stories daily or via RSS/feed? See the Search Engine Watch Newsletters & Web Feeds page for sign-up instructions.

=============================
Organic Search
=============================

=== SearchDay: June 6, 2007 ===

Distilling Universal Search

=== SearchDay: June 5, 2007 ===

Ask.com Launches Major Updates

=== SearchDay: May 23, 2007 ===

Is Your SEO Strategy Global?

=== SEW Experts: June 12, 2007 ===

Web Site Architecture Structured for Success

=== SEW Experts: June 5, 2007 ===

Will Google’s FeedBurner Scorch Organic SEO?

=== SEW Experts: May 29, 2007 ===

Using a Corporate Blog for CRM

=== SEW Experts: May 22, 2007 ===

Blog Your Way to the Top

=== From the SEW Blog: ===

=============================
Paid Search
=============================

=== SearchDay: May 31, 2007 ===

In the Mix: Search in the Overall Marketing Mix

=== SearchDay: May 22, 2007 ===

What Does Universal Search Mean for SEM?

=== SEW Experts: June 11, 2007 ===

Five Tips for Hiring a Paid Search Agency

=== SEW Experts: June 4, 2007 ===

Setting Campaign Goals and Metrics for Success

=== SEW Experts: May 21, 2007 ===

Ego Bidding Gone Wild

=== From the SEW Blog: ===

=============================
Linking Issues & Social Media
=============================

=== SEW Experts: June 14, 2007 ===

Creating Link Bait With Hot Content and Promotions

=== SEW Experts: June 7, 2007 ===

Let’s Go Viral

=== SEW Experts: May 31, 2007 ===

Avoiding Low-Quality Links and Link Networks

=== SEW Experts: May 24, 2007 ===

Building the Love

=== From the SEW Blog: ===

=============================
Analytics & ROI
=============================

=== SEW Experts: June 13, 2007 ===

Priming Your Quality Score to Boost Campaign Results

=== SEW Experts: June 6, 2007 ===

Making the Case for Portfolio Based Bid Management Tools

=== SEW Experts: May 30, 2007 ===

A Look at Latency In Search Engine Ranking

=== SEW Experts: May 23, 2007 ===

Digging Deeper Into the Latest Release of Google Analytics

=== From the SEW Blog: ===

=============================
Local & Mobile Search
=============================

=== SearchDay: May 30, 2007 ===

Search to Go: Meeting the Needs of the Mobile User

=== SEW Experts: May 25, 2007 ===

Getting Hyper-Active in Local Search

=== From the SEW Blog: ===

  • Google Patent Details Mobile Search Plans
    A new patent application published today may reveal some of Google’s plans for mobile search.
  • Local.com on a Roll II
    Following its string of recent announcements, Local.com today unveiled a new mobile search product.
  • Google Adds Neighborhood Search
    Google has added a neighborhood search capability for 50 U.S. cities, catching up with sites like Ask.com, Trulia and Yelp.
  • SpotRunner Dives Deeper into Local
    Yesterday, local video ad and distribution provider Spot Runner announced a deal with Lexis Nexus Martindale Hubbel. This gives the company closer access to local advertisers in the legal vertical by opening up a single point of entry to a broad base of private attorneys.
  • Google Picks Up Geo-locating Photo Service
    Google will acquire Panoramio, a Spanish community site that links photos with the geographic location at which they were taken.
  • Cable TV and Local Search
    Cable television providers are testing the waters of on-demand programming. The next step could be to integrate small business video advertising to on-demand menus.

=============================
Vertical & Specialty Search
=============================

=== SEW Experts: June 14, 2007 ===

The Business Case for Expanding B2B SEM

=== SEW Experts: June 8, 2007 ===

Balancing Video Quality and Search Optimization

=== SEW Experts: June 1, 2007 ===

The Local Video Revolution

=== From the SEW Blog: ===

=============================
Small Businesses & Big Brand SEM
=============================

=== SearchDay: June 13, 2007 ===

Laying the Foundation for In-House SEO Success in Large Organizations: Part I

=== SearchDay: June 14, 2007 ===

Laying the Foundation for In-House SEO Success in Large Organizations: Part II

=== SearchDay:May 24, 2007 ===

How Do B2B Buyers Search?

=== SEW Experts: June 12, 2007 ===

Redesigning Your Small Business Web Site

=== SEW Experts: June 5, 2007 ===

Leveraging Big Business Assets for Better SEO Visibility

=== SEW Experts: May 29, 2007 ===

Universal Search for Small Business: What You Need to Know About Google’s New Search Results

=== SEW Experts: May 22, 2007 ===

Convincing the Executive Team to Invest in SEO

=== From the SEW Blog: ===

  • How To Market A Website for $100
    Patrick Sexton interviewed some major players in the search space and asked them all how would they market their website if they only had $100.
  • Big Brands Shy Away from Social Media
    Many major brands shy away from social media environments because they can’t control them. This creates a great opportunity for smaller players to get high-level attention from the market.
  • New Rules of PR Podcast with Greg Jarboe
    One of the big shifts that Greg sees is that there is much more of an opportunity to use PR to talk directly to your end customers.

=============================
In-House & Outsourcing Issues
=============================

=== SearchDay: June 13, 2007 ===

Laying the Foundation for In-House SEO Success in Large Organizations: Part I

=== SearchDay: June 14, 2007 ===

Laying the Foundation for In-House SEO Success in Large Organizations: Part II

=== SEW Experts: June 15, 2007 ===

When the Honeymoon Ends, In-house

=== SEW Experts: June 1, 2007 ===

Nobody Likes to Hear Their Baby is Ugly

=== SEW Experts: June 8, 2007 ===

Predicting the ROI for Future SEO Efforts

=== SEW Experts: May 25, 2007 ===

Measuring ROI Can Be Difficult for SEO

=============================
SEM Industry Issues
=============================

=== SearchDay: June 7, 2007 ===

Measuring Search Marketers’ Job Performance

=== From the SEW Blog: ===

  • Search Still Leads Online Ad Spending
    According to the IAB, search advertising made up 40 percent of the $16.9 billion spent in the U.S. for online advertising last year.
  • What Should Ask.com Do?
    An interesting discussion has begun on several blogs this week considering what Ask.com should do to be successful.
  • Microsoft’s Berkowitz: Consider aQuantive Deal a Merger
    At a JP Morgan Technology conference Tuesday (link to webcast), Steve Berkowitz, Microsoft’s senior VP of online services, told investors that they should consider the company’s $6 million purchase of aQuantive as “more of a merger” than an acquisition.
  • “Microsoft Does Not Need Yahoo Anymore” MSN Strategist Claims
    With the purchase of aQuantive and its other advertising assets, Microsoft says it no longer needs to buy Yahoo to conquer the online advertising world.
  • Google Buying Feedburner?
    Sources have confirmed that Google is acquiring Feedburner for close to $100 million.
  • Google Is Big Brother
    The messages may be mixed, but the intent seems to be focused: “Total Global Domination.”
  • Will Ad Targeting Change?
    Now that the ad network/server companies are shifting around, we should make our online ad targeting dreams come true.
  • Who Said It…
    After major ownership changes have been announced in the online ad business, let’s try to match the players with these “unquoted reasons” for the moves.
  • News from SES China
    Several intrepid travelers made the trip to Xiamen for SES China last week.
  • Google is a Data Company
    Google’s core expertise is not as a search engine company, or an advertising company. Google is a data company.
  • FTC Looking at Google-DoubleClick Deal?
    The Federal Trade Commission (FTC) has opened a preliminary antitrust investigation into Google’s planned $3.1 billion acquisition of DoubleClick
  • Kevin Ryan on the Future of Search Engine Strategies
    Kevin spoke with Rand Fishkin at SES Toronto, where he offered some insight into the direction SES may be heading, and shared with Rand Incisive’s plan to create an advisory board for the SES conferences.
  • IDC Predicts Beginning of End for Search Dominance
    According to a new report from research analysts at IDC, search is about to lose its dominance of the online ad market, to be overtaken by video and rich media ads by 2011.

=============================
Search Engines, Tools & Technology
=============================

=== SearchDay: Apr. 1, 2007 ===

Are Bid Management Tools Dead?

=== From the SEW Blog: ===

===============================
Our Search Newsletters & Feeds
===============================

Get the latest news each day, throughout the day, alerts of new discussion threads from our Search Engine Watch Forums and more — we have a newsletter or feed that covers all of these. See our Search Engine Newsletters & Web Feeds for a full rundown on everything we offer, as well as special buttons to let you subscribe via news readers such as Rojo, My MSN, Bloglines, Feedster, Newsgator, Pluck and My Yahoo. Thanks to FeedBurner for providing our feed tracking and management services!

===============================
About The Search Engine Update
===============================

The Search Engine Update is a monthly update of search engine news. Please note that long URLs may break into two lines in some mail readers. Cut and paste, should this occur.

How do I unsubscribe?
+ Follow the instructions at the very end of this e-mail.

How do I see past issues?
+ Visit the Search Engine Update Archives.

How do I change my address?
+ Send a message to [email protected]

I need human help with my membership!
+ Send a message to [email protected]. DO NOT send messages regarding list management or membership issues directly to the authors.

I have feedback about an article!
+ I’d love to hear it. Use this form.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y