SEW Awards Judges

Chris Boggs of Rosetta is a specialist in search engine optimization and paid search advertising. He joined Brulant from Avenue A | Razorfish in 2007 as manager of the SEO team, and Rosetta acquired Brulant in 2008.

Chris has worked in search engine marketing since 2000, starting in-house and moving into a consulting role in 2002. He's worked with organizations ranging from small businesses to Fortune 100, within all major industries, including health care, financial services, and consumer products, and retail. He is experienced in performing and directing hands-on SEO, from keyword research to content and link development, as well as guiding technical implementations with e-commerce platforms.

Chris is actively involved in the SEM community. He is as a regular speaker at major search marketing conferences, a moderator and expert columnist for SearchEngineWatch.com, an associate editor for the Search Engine Roundtable blog, and a member of the board for SEMPO since 2006. Chris lives in Twinsburg, Ohio, with his wife, son, and daughter, and enjoys golfing, soccer, and fantasy sports.

Jessica Bowman delivers insightful, actionable advice in a way that gets people on board, moving forward and improving the bottom line. Identified as one of the industry's top in-house SEOs, Jessica's specialty is building an in-house SEO program. After doing just that at Enterprise Rent-A-Car and Business.com, she was hired by Yahoo to build new SEO programs and expand existing ones. Jessica regularly speaks at Search Engine Strategies, Search Marketing Expo and Webmaster World Pubcon. Jessica writes for Search Engine Land, Search Engine Watch, and Search Engine Journal. She has written a cover story for Search Marketing Standard, is featured in Jerri Ledford's SEO Bible, and will be featured in the fashion magazine Marie Claire later this year. Jessica holds a B.A. in international economics and management from Hiram College, and graduated magna cum laude with a B.S. in information systems management from Washington University.

Eric is the president of Stone Temple Consulting, a six-person SEO firm with offices in Massachusetts and California. Eric is also VP of marketing for Moving Traffic, Inc., a web publishing company that publishes its own websites, which can have tens of thousands of pages. Eric handles all the SEO for Moving Traffic.

P.J. Fusco has been working in the Internet industry since 1996, when she developed her first SEM service while acting as general manager for a regional ISP. She is a former SEO manager for Jupitermedia and a former SEM manager for an international health and beauty dot-com that generated more than $1 billion a year in e-commerce sales. Today, she is director for natural search for Netconcepts, a cutting-edge SEO agency with offices in Madison, Wisc., and Auckland, New Zealand.

Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating various digital signals into actionable insights and messages.

Bill is considered the top thought leader on Global Search Engine Marketing and Social Media and is an internationally recognized Search Marketing speaker at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill's advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.

Bill has previously been the CEO of two of the largest Global Search marketing firms, Global Strategies and Outrider both of which were acquired by WPP.

Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press now in it's 2nd Edition. Bill also writes a popular blog on search and social media marketing at http://www.whunt.com as well as a column for Search Engine Watch on International Search Marketing

Mark Jackson joined the interactive marketing fray in early 2000. His journey began with Lycos/Wired Digital, where he managed several integrated marketing programs with a focus in the finance vertical. He then worked with AOL/Time Warner on cross-platform marketing programs. After the bubble burst, Mark established an interactive marketing agency and has since cultivated it into one of the most respected search engine optimization firms in the United States. Mark is a board member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) and a member of the Dallas/Fort Worth Interactive Marketing Association (DFWIMA). He received a B.A. in journalism/advertising from the University of Texas at Arlington in 1993 and spent several years in traditional marketing (radio, television, and print) prior to venturing into all things web.

Ron is President and CEO of Symetri Internet Marketing, an online branding and client acquisition provider specializing in Social Media Marketing, Search Engine Optimization and Paid Search Advertising. Ron has served as President and Key Internet Strategist since its inception in 1998. He has provided consulting services for companies like Sealy, Inc., Broyhill Furniture, Kimberly Clark Healthcare, Wachovia, Shaw Industries, and Kayser Roth.

Ron has been an avid proponent of the Search Engine Marketing industry by hosting and speaking at seminars and conferences. Ron’s training courses and workshops are available to anyone interested in learning basic or advanced Search Marketing Best Practices. Ron’s 18 years of experience working with traditional advertising agencies around the country make him one of the industry’s leading authorities on converging offline and online initiatives into highly effective, performance based, multi-channel marketing campaigns.

Ron also serves as VP and Board member for SEMPO (Search Engine Marketing Professional Organization). Ron is also one of the authors for the SEMPO Institute Insiders Guide and Advanced courses.

Ron is a columnist for Search Engine Watch and writes the SEM.edu and SEM Basics columns.

Cindy Krum is passionate about bringing creative online marketing solutions to Rank-Mobile clients, working with them to develop high-level mobile and international marketing strategies. Cindy speaks at national and international trade events about mobile web marketing, social network marketing, and international SEO. She writes for industry publications and has been quoted in PC World, Internet Retailer, TechWorld, Direct Magazine, and Search Marketing Standard. She served as the co-chair of the SEMPO emerging technologies mobile web task force and is an active member of the search community.

Sage Lewis is president of SageRock Digital Marketing, a leader in web marketing since 1999 offering search engine optimization, paid search marketing, social media marketing, and analytics services. Sage speaks nationally with Search Engine Strategies and other prominent online marketing organizations. He writes as an expert for SearchEngineWatch.com in the promotion and link building section of the site. Sage is a highly dynamic speaker who offers a depth of knowledge only possible through his decade of experience in the web marketing industry.

Melissa Mackey is Search Marketing Manager at Fluency Media, an Ann Arbor, Mich.-based digital agency. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to Search Engine Watch as a PPC Expert Author, and moderates the Search Engine Watch forums. She also hosts a blog, www.beyondthepaid.com, where she writes on the topics of pay-per-click and search marketing.

A marketing professional since 1988, Mackey previously served as director of search marketing for MagazineLine. Mackey has also held advertising executive positions at the Lansing State Journal and radio stations WMMQ-FM and WJIM-AM/FM. Throughout her career, her achievements include the evaluation and implementation of numerous banner advertising and shopping search campaigns, as well as execution and analysis of ad copy and landing page strategy.

Mackey holds a Dual BA from Michigan State University, and a Masters of Management from Aquinas College.

John Marshall is Market Motive's CTO and visionary for curriculum, teaching, and technical strategy. Previously, John was the founder and CEO of ClickTracks, inventor of the patented "overlay report," and was instrumental in introducing ad hoc segmentation technology into the web analytics market. John is a Netscape alumnus and a seasoned technologist, with roots in programming high-speed algorithms and statistical analysis. As an entrepreneur, John led ClickTracks through five years of consecutive growth until acquisition by Lyris Inc. John brings an excellent track record of teaching to Market Motive and regularly speaks on the topics of web analytics, conversion techniques, and marketing.

Lee Odden (@leeodden) is the CEO of TopRank Online Marketing, a digital marketing and public relations firm specializing in strategic Internet marketing consulting, training, and implementation services, including online PR, SEM, and social media marketing. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Northwest Airlines, PRWeb, and the national PRSA.

Odden is one of 25 online marketing experts featured in "Online Marketing Heroes" published by Wiley, and has been cited for his search and social media marketing expertise by The Economist, U.S. News, and Fortune Magazine. As an active thought leader in the search marketing industry, he contributes to top industry publications such as Mashable, iMedia Connection, and MediaPost. A sought-after marketing and PR industry speaker, Odden conducts seminars for companies and regularly presents at Search Engine Strategies, WebmasterWorld Pubcon, OMMA, and the Media Relations Summit. He is active in the industry as the chair of the DMA social media advisory council, board member on the DMA search engine marketing council, and board advisor for Search Engine Strategies.

Online advertising expert David Szetela is Owner and CEO of Clix Marketing, one of the few agencies that specializes exclusively in pay-per-click (PPC) advertising, creating and optimizing clients' Google AdWords, Yahoo Search Marketing, and Microsoft adCenter advertising campaigns. Clix is also one of the few agencies paid according to performance — as a percentage of profit or a commission per sales lead generated. Szetela's 25-plus-year career working for small magazine publishers as well as Apple Computer and Ziff-Davis Publishing has provided him deep experience in direct response marketing. He is active in the Search Engine Marketing Professional Organization (SEMPO) and is one of the authors of SEMPO's advanced search advertising course. His articles on PPC advertising have been published in MediaPost, Search Engine Land, MarketingSherpa, on his company's blog, http://www.clixmarketing.com/blog, in his weekly "Profitable PPC" column published by Search Engine Watch, and in the SEW blog. He is a frequent speaker at search and advertising industry events like Search Engine Strategies, SMX, PPC Summit, and MarketingSherpa Summit, and he hosts a weekly radio show, "PPC Rockstars," distributed by Webmasterradio.fm and iTunes.

Brian E. Ussery is Director of SEO Technology at Search Discovery, Inc. Ussery is one of the world's foremost authorities on SEO, especially issues related to SEO for Flash. He is a Top Contributor and Bionic Poster on Google Webmaster Central, Moderator for Google Issues on SearchEngineWatch.com and SES Groups Administrator on Facebook, Linkedin and Twitter. In addition to his own top-ranked "beu blog" and the SearchEngineWatch.com Blog, Brian is a frequent contributor on Blogoscoped.com, the "editorial board and echo chamber for all things Google" according to "The Google Story." Away from SEO, Brian is an Official Artist for the University of Georgia, authorized by Nike and the Collegiate Licensing Company, a consortium which consists of more than 200 colleges and universities, bowl games, conferences, The NCAA, Final Four, College World Series and Heisman Trophy Award.

Matt is a seasoned sales and marketing professional specializing in search engine marketing strategies for small and medium-sized companies in New Hampshire, Maine, Massachusetts, and Vermont. An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt is the president and founder of Find Me Faster, a search engine marketing firm based in Nashua, N.H., and an early member of the Search Engine Marketing Professional Organization (SEMPO). He writes on Internet, search engines, and technology topics for the New Hampshire Business Review. Matt is a graduate of St. Lawrence University, Canton, N.Y. (B.S. in economics), with an MBA from Rivier College in Nashua, N.H.