Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter, never implement any of the these 32 tactics.
Paying for Google AdWords will get you higher organic search rankings! All algorithmic changes are designed to force people to buy AdWords ads! Tools will solve every SEO problem you've ever had! Yeah, don't believe everything you hear or read.
How does Google determine what they will use for the title of your page in search results? Is it influenced by schema? Is this influenced by certain headings (H1s or H2s)? Why won't Google just show your title tag? Google's Matt Cutts explains.
If you run a smaller website, it can be frustrating to know that even though your site has great content, you aren't getting as much traffic as a well-known brand. So what can you do to improve your rankings and beat large sites in the search...
Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics.
In SEO, we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match these new responsibilities.
Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward, should we expect to change all links in a marketing campaign to nofollow? No. Here's why.
Less than 1 percent of websites have implemented Schema markup. However, pages with Schema integration rank better by an average of four positions compared to pages without Schema.org markup, according to recent findings by Searchmetrics.
While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to your site and determine whether it's a good link or if you should try to remove or disavow these links.
Keywords still matter and Google is making it harder for us to find them. But not impossible. Here's how you can use small AdWords campaigns, Google Webmaster Tools, UberSuggest, and user interviews or surveys for keyword research.
PostJoint has reconfirmed their penalty in Google. The penalty was for unnatural inbound links, which seems to be Google's stock penalty for blog networks. It was not a new business model violations penalty, as has been reported elsewhere.
Sitelinks, logo schema, brand image alt tagging, Google+, publisher tagging, local listings, and looking beyond the first page of brand results are seven areas where you need to make sure the brand is given its fair share of SEO attention.
Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address, avoid overdoing the granularity, and never reuse title tags.
Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that Google has penalized this year, following the highly publicized MyBlogGuest penalty last month.
Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page types.
In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently.
Safeguarding large and complex websites from Google Panda is no easy feat. This post details a case study of a large website that got hit by Panda twice, and also provides important tips for avoiding content-quality problems.
Google and those who do SEO for a living are always preaching the importance of doing SEO and marketing the "right" way. Yet, do a search for [search engine optimization companies] and you'll see a site breaking Google's rules that ranks No. 1.
Is Google considering giving websites that use strong encryption preferential placement in its search results? Google's Distinguished Engineer Matt Cutts has hinted at this, having recently spoken about about such a move.
You can still easily find many irrelevant, misplaced, or simply erroneous bits of information about SEO. Here are five that need to die really horrible deaths. On the flipside, don't miss out on these 10 SEO opportunities that really matter.