SEO News

Articles on SEO

Search Engine Optimization (SEO) tactics, tools, and news on website crawling, indexing and ranking; link building; algorithm changes; keyword research, and more.

SEO Evolution: Sell, Discover, Deliver & Report on Highly Converting Keywords by Krista LaRiviere, gShift
  1. Link Building the Right Way in 2014

    Link building, if done correctly, isn't cheap or easy. If your objective is to improve a website's visibility in organic search results, then relevant links are still the best way to do so in 2014. But you'll need to invest and avoid link schemes.

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    You should always keep search engine optimization in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will leave your site's foundation a mess and prevent you from fully maximizing revenue opportunities.

  3. 6 Major Google Changes Reveal the Future of SEO

    PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site.

  4. How Much Should You Spend on SEO Services?

    For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision.

  5. How to Dominate the Entire First Page of Google

    Controlling the conversation around your brand is critical to upholding and improving reputation and converting more customers. Here's how to make sure you monopolize all the available paid and organic brand real estate on the first page of Google.

  6. How Link Building Changed in 2013

    Google rolled out several algorithmic updates and other significant changes, and there was much discussion around penalties and disavowing links. Through it all, links remain incredibly important, and link building won't be going away any time soon.

  7. A New Direction for SEO in 2014: The Secure Search Manifesto

    Adapting to the epic changes and shift in SEO requires adapting to, and focusing on, a new direction. Here are four key truths about secure search you can use as a guide to formulate your SEO strategies, plus several tips and tactics for 2014.

  8. Did Google Help or Hurt SEO in 2013?

    Come, join us for a look back at some of the major SEO issues we faced heading into and during 2013, as well as what Google did for and to the SEO community. Then we'll gaze into our crystal ball to see what's likely to come in 2014, and why.

  9. Holiday Ecommerce SEO: The (Almost) A to Z Guide

    Has your ecommerce website been a bit naughty this year? If so, it's not too late to implement these tactics to equip your ecommerce site with a competitive advantage and make the holiday season a little jollier for you and consumers.

  10. From Old School to New School: SEO in Transition

    SEO is growing up and can no longer operate in a silo. Successful SEO efforts will be one component of a larger marketing plan, but an important and integrated component of that plan. Act now and grab an edge over many of your competitors.

  11. Naver Optimization: 5 Best Practices

    If your global audience is on Naver, it's time to start thinking of the Korean search engine as a viable publisher for your brand. While Naver optimization is a complex venture, the following tips can help you claim and build a presence on Naver.

  12. Old Sites vs. New Sites: Which Will Win in SEO?

    General trust is moving from older big brands to new innovative companies, but Google still seems to prefer old sites. Learn which SEO ranking factors prefer new brands and which seem to have a positive effect on older, more authoritative websites.