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Articles on SEO

Search Engine Optimization (SEO) tactics, tools, and news on website crawling, indexing and ranking; link building; algorithm changes; keyword research, and more.

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SEO Evolution: Sell, Discover, Deliver & Report on Highly Converting Keywords by Krista LaRiviere, gShift
  1. Your SEO Competition Isn't Who You Think It Is

    Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics.

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  2. 4 Reasons Nofollowing All Links Is Absurd

    Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward, should we expect to change all links in a marketing campaign to nofollow? No. Here's why.

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  3. Are All Sitewide Links Unnatural?

    While sitewide links can be unnatural, they can also be really good links! Here's how you can evaluate sitewide links pointing to your site and determine whether it's a good link or if you should try to remove or disavow these links.

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  4. PostJoint Google Penalty Fallout Continues

    PostJoint has reconfirmed their penalty in Google. The penalty was for unnatural inbound links, which seems to be Google's stock penalty for blog networks. It was not a new business model violations penalty, as has been reported elsewhere.

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  5. Title Tags & SEO: 3 Golden Rules

    Title tags remain an important part of SEO, and are well worth some attention. When writing your title tags, you should have one distinct page for each major user need you address, avoid overdoing the granularity, and never reuse title tags.

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