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Articles on SEO

Search Engine Optimization (SEO) tactics, tools, and news on website crawling, indexing and ranking; link building; algorithm changes; keyword research, and more.

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SEO Evolution: Sell, Discover, Deliver & Report on Highly Converting Keywords by Krista LaRiviere, gShift
  1. SEO vs. SEM Timelines: A Medical Analogy

    How do you explain to your boss or client how SEO works and when to expect results? Use this doctors and medication analogy to help them realize the time and effort it takes to run a successful SEO campaign and avoid being inundated with questions.

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  2. Hub Link Building With Majestic SEO

    Majestic SEO's Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry. Here's how to use it to find hubs and secure links.

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  3. Google Launches Panda 4.0

    It's official. Panda 4.0 has officially hit the Google search results. Google and Matt Cutts have confirmed Panda 4.0 began rolling out yesterday, and it has caused some waves in the search results along with an update targeting spammy queries.

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  4. Google Webmaster Tools: An Overview

    Google Webmaster Tools is the primary mechanism for Google to communicate with webmasters and helps alert you about issues with your site. This guide will walk you through the various GWT features, and what actionable data can be found within.

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  5. 5 Ways to Sell SEO to Your CMO

    Are for ready for the tough questions about your organic search plans? Be well prepared with data points and projections that speak to the goals that matter to different decision-makers, using this five-point data-driven decision plan.

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  6. 32 Ways to Trip a Google Spam Filter

    Ever wonder how or why your website lost its once favorable rankings in Google? If you want to stay on the good side of Matt Cutts and Google and avoid potentially activating a Google spam filter, never implement any of the these 32 tactics.

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  7. Your SEO Competition Isn't Who You Think It Is

    Without knowing who your online competition really is, any competitive analysis will be misguided. You'll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics.

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  8. 4 Reasons Nofollowing All Links Is Absurd

    Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward, should we expect to change all links in a marketing campaign to nofollow? No. Here's why.

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