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The latest stories about Search Engine Optimization (SEO) and search engine updates that affect website ranking on search engines.
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Most Penguin work is reactive, where companies work to recover from a massive drop in Google traffic. This case study explains how one business owner uncovered a serious unnatural links situation, and had to race Penguin to the update line.
Your brand is as organic as the seasons. With proper care and attention, it will bloom and grow to be larger and stronger than ever. But it may not do so well left to its own devices without proper care and maintenance. Don't let that happen.
Are you prepared for the impending "next generation" of Google Penguin? Google is about to turn the knife a little more on manipulative techniques that aim to improve search visibility. Here are some of the potential factors Google may consider.
Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results.
You should always keep search engine optimization in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will leave your site's foundation a mess and prevent you from fully maximizing revenue opportunities.
If you've been building bad links, you need to start getting in front of it now. Google has warned that a major update is coming. Start getting your business on a sound long-term footing now by building unimpeachable links and eliminating bad ones.
By using a combination of search trend data and traffic forecasting, ecommerce sites can capitalize on hot celebrity fashion news or cultural trends to create SEO value. Here's how to tie the latest fashion trend data into your keyword strategy.
Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your time.
Why would you want to know if you rank 30th for some obscure keyword combination? Link building. It's great to track how link building affects your ranking. Knowing how specific links impact your ranking makes your SEO effort much more effective.
Managing an outreach team can be daunting. Effective outreach is only as good as its management. With these ideas and tips, you should be able to lead a team that consistently kills it in outreach and brings long-term benefit to your business.
Empowering content writers with SEO capabilities allows your business to scale the impact of your SEO team. Technology and CMS integration enables your content team to make optimizations that drive more traffic and conversions. Win-win.
Don't fixate on keyword position. Focusing on the discovery of highly-converting keywords beginning with the sales and marketing conversations through delivery and reporting will produce stronger SEO results over the long term and happier clients.
Getting the most out of your search results means being prepared to react and fix issues when need be, and knowing what to think about when it comes to the ins and outs of technical SEO. Here are several ideas and tools to help your website healthy.
It's paramount to prioritize domain relevancy the same way you would domain trust and authority, and strive to build "on-topic" links as a core focus of your link building efforts. Leverage these tactics and linkable assets to build relevant links.
Relationships are an investment. They have to incubate before you see any results in the form of links. Be a resource and helpful to people. If you lend a hand and build relationships the proper way, you will achieve maximum benefits and results.
What better place to look for content ideas than at competitors? Competitive content gap analysis is about generating the types of content that fulfills your intended user's needs but also satisfies the metrics that search engines are looking for.
Certain companies can generate high-quality, extremely relevant prospecting lists with the click of a button. How? Most display networks provide transparency into ad placements that you can use as the backbone of outreach campaigns for SEO programs.
Newsjacking, a type of content marketing, places the emphasis on breaking news events rather than how-tos or technical information and rides the wave of existing demand to get well-earned backlinks and branded mentions. Use it to your advantage.
Organic search is the indisputable leader in driving traffic that will convert. Yet it remains among of the lowest funding priorities when it comes to the website or marketing budget. Here are several valuable tips on how to win executive buy-in.
Instead of looking at what other websites are doing to build links, you should identify the potential links that can be generated through existing relationships your company has naturally established from standard day-to-day business practices.
