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The latest stories about Search Engine Optimization (SEO) and search engine updates that affect website ranking on search engines.
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Ready to get started on WordPress? Tweaking some default settings, setting permalinks, adding update services, and customizing media settings – plus installing Google Analytics – all will improve WordPress for SEO and the user experience.
Users are being conditioned to check (and click) the area of Google's SERP design that prominently displays information pulled via Knowledge Graph, Maps, and (conveniently for revenue) product listing ads, depending on the intent of a search query.
Link building isn't as easy as it once was. Google Penguin changed the game. Now, rather than building links “the easy way,” SEOs must focus on building natural, relevant, and useful links – not the kind that exist only to increase search rankings.
One of the most popular (and dangerous) to build a bunch of links quickly is by using a link network. Here's how you can better understand what a network is, how to identify networked sites, and whether those easy links are too good to be true.
User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use this checklist of tips to ensure your landing pages are sending all the right signals.
The same activities that were responsible for ascending to number one in the SERPs were also responsible for your manual penalty. So now what? It's time to acquire high value editorial links. Here are some of the best methods for doing so.
When creating content at the enterprise-level, fostering collaboration among copywriters, creative, user experience, web dev, and marketing teams early in the content creation process is the key for building content marketing success stories.
Most Penguin work is reactive, where companies work to recover from a massive drop in Google traffic. This case study explains how one business owner uncovered a serious unnatural links situation, and had to race Penguin to the update line.
Your brand is as organic as the seasons. With proper care and attention, it will bloom and grow to be larger and stronger than ever. But it may not do so well left to its own devices without proper care and maintenance. Don't let that happen.
Are you prepared for the impending "next generation" of Google Penguin? Google is about to turn the knife a little more on manipulative techniques that aim to improve search visibility. Here are some of the potential factors Google may consider.
Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results.
You should always keep search engine optimization in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will leave your site's foundation a mess and prevent you from fully maximizing revenue opportunities.
If you've been building bad links, you need to start getting in front of it now. Google has warned that a major update is coming. Start getting your business on a sound long-term footing now by building unimpeachable links and eliminating bad ones.
By using a combination of search trend data and traffic forecasting, ecommerce sites can capitalize on hot celebrity fashion news or cultural trends to create SEO value. Here's how to tie the latest fashion trend data into your keyword strategy.
Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your time.
Why would you want to know if you rank 30th for some obscure keyword combination? Link building. It's great to track how link building affects your ranking. Knowing how specific links impact your ranking makes your SEO effort much more effective.
Managing an outreach team can be daunting. Effective outreach is only as good as its management. With these ideas and tips, you should be able to lead a team that consistently kills it in outreach and brings long-term benefit to your business.
Empowering content writers with SEO capabilities allows your business to scale the impact of your SEO team. Technology and CMS integration enables your content team to make optimizations that drive more traffic and conversions. Win-win.
Don't fixate on keyword position. Focusing on the discovery of highly-converting keywords beginning with the sales and marketing conversations through delivery and reporting will produce stronger SEO results over the long term and happier clients.
Getting the most out of your search results means being prepared to react and fix issues when need be, and knowing what to think about when it comes to the ins and outs of technical SEO. Here are several ideas and tools to help your website healthy.
