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Search Marketing Training
Learning how to create and manage successful SEO projects and PPC campaigns is no easy task. We've got some tips for finding continuing SEM education for agency staff and in-house search marketers.
For more information on search marketing training, check out the latest Search Engine Strategies search marketing events, including our in-person SEM and SEO Training courses, or our online search marketing webcasts.
Build Your SEM Network -- Get LinkedIn
How does one go about getting a job in search, or enhancing their career as a search professional? A partial answer to this question is to use a social networking tool like LinkedIn, where professionals link to one another's resume-like profiles.Facebook: Get Educated on the Hottest Social Media Platform
Facebook was first used as a tool to help students, faculty, and staff to get to know other people on campus. Now it's used to do the same on the Internet campus.MySpace for Online Learning and Marketing Tools
While some schools eschew the idea of MySpace in the classroom, other curricula embrace social media. If you can pull the aptitude and savvy of students from what they like to do outside class into the classroom, it makes for a more interactive environment.Using Twitter as an Education Tool
Innovations are popping up everywhere as educators find more uses for Twitter and other social media tools to cater to 21st century students.YouTube-ery: Online Videos as Learning and Marketing Tools
YouTube is user-generated content at its best...and worst. Everyone in the world with a video camera -- or just a Web cam and microphone -- can be part of the nebulous social monster that is YouTube. So what's that mean for educators and marketers?Leveraging Social Media to Educate
There's been lots of hype about social media lately. But what's it mean from a business perspective? How can it help you educate potential clients or customers, or spread the word about your product or idea so that people are talking about it among themselves? Today, we'll explore the basics of social media and how to get started using it to help spread that awareness you seek.The Future of SEM Education
Online advertising continues to grow in both good times and bad. That's good news for search marketers, and highlights the ongoing importance of search education.SEM.edu: College and Career Points
Though few and far between, there are opportunities to learn search marketing at an accredited university. Our readers share a few programs that may not be on your radar.SEM Going Legit – Literally EDU
Many newcomers are looking for some kind of accredited SEM course. But for a university to offer such course, it must be created in theory, pass through boards and deans, and be completely vetted. That can take anywhere from two to five years.SEO Educational Standards: the Aftermath
Most people agree that there should be some kinds of educational standards for SEO in place for various reasons. But the big questions surround how those standards would be created, implemented, and if or how they would be enforced.
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