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The Search Industry
Search has become a billion dollar industry -- and it's changing fast. Staying on top of the news and evolutionary and revolutionary changes is no easy task.
Did Bing Outsmart Google in Their Real Time Results Strategy?
A new study shows that the real time results in Google are overlooked by most users. Will Bing rule as a real time search engine, or does Google have another trick up their sleeve? Mar 15, 2010Do Top Students Get to Pray in Google Church?
Competitive spaces require creative methods for getting well ranked. But are big PPC spenders given SEO leeway? Mar 12, 2010Forget Shorty: Long Tail Keywords Convert Cheaper
Don't miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically. Feb 26, 2010Highlights from the Search Industry Archive
Quality SEO Pays for Itself
Quality SEO is a valuable activity that can dramatically transform profitability of a business. However, since this is not yet understood by many management team executives, it is often both undervalued and under-resourced.Battling Click Fraud is Important for All Involved
Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. We're just disagreeing about the numbers. Both sides need to acknowledge that a certain level of click fraud exists, and work together to diminish its impact.Rehabilitating SEO
Search marketers are some of the most passionate and dedicated people I've ever encountered. Those seeking to advance their position within search results can easily become obsessed (to the point of addiction) with checking results and positioning. When considering how your SEO time is spent, what's important and what isn't so important? What kinds of things are OK to obsess over? Are there ways to improve or correct obsessive SEO behavior?Is Search Recession-Proof?
While online advertising will probably suffer if there is a recession, I predict search will be the last place from which marketers pull their ad dollars. Paid search is accountable, efficient, and built on a cost-controlled model, making it the most recession-proof medium in the ad world.SEO Standards Signal the Maturing of Our Industry
Call them standards, rules, advice, best practices, or whatever you want, but we have to move toward creating a document outlining the majority of the methods used in SEO, and providing a risk assessment so marketers can make informed decisions.Is Google Not So Portal-Like After All?
Last week, comScore data showed that Google was sending more traffic to its own properties than it had been, leading some to worry if it was becoming more like a portal than a search engine. But that data appears to miss the larger picture, where Google is sending even more traffic to news sites than it does to Google News.Where's Search Heading? Ask Yahoo's Chief Scientist
For the past 10 years, most search engines have relied heavily on analyzing anchor text, links, and content to determine relevance. But recently, researchers at the top search engines have begun to look at other signals that might indicate search result relevance.Finding Recession-Proof SEM Jobs
Are search engine marketing jobs and budgets really recession-proof? And, if they are, will going to SES New York this week help traditional marketers get through the most serious recession since World War II?Ask.com Remains Committed to Search
The reports of Ask.com's death have been exaggerated. The company remains committed to its search technology, and is not throwing in the towel, as many believe.Standards for SEO and SEM: The Time is Now
A process of identifying tactics and their associated risk levels could help newcomers better decide which path to take.
Full Archive: The Search Industry
Archive
Account Director
InkHouse Media + Marketing Waltham, United States
Online Marketing Strategist
M&T Bank Buffalo, United States
Director, Ecommerce
Tekessence Inc. , United States , United States
Digital Marketing Manager
Tibco Software Palo Alto, United States
