http://searchenginewatch.com/ Latest News - Mark Drummond en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 02:01:27 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2048650/The-2-Principles-of-Effective-Performance-Advertising Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that leads to performance ads that work well. Thu, 11 Nov 2010 05:01:00 GMT http://searchenginewatch.com/article/2048650/The-2-Principles-of-Effective-Performance-Advertising Mark Drummond http://searchenginewatch.com/article/2065669/How-to-Cut-Through-Social-Media-Clutter Social networking is great, but it's rapidly creating a problem on par with e-mail overload. Here's a clutter management solution that's a win for both marketers and end-users. Thu, 14 Oct 2010 05:01:00 GMT http://searchenginewatch.com/article/2065669/How-to-Cut-Through-Social-Media-Clutter Mark Drummond http://searchenginewatch.com/article/2048546/Social-Search-Circles-Nobody-Knows-the-Pages-Ive-Seen All search is really social search. How subtracting "social" from "social search" prevents us from finding the pages we really want to track down. Thu, 16 Sep 2010 05:01:00 GMT http://searchenginewatch.com/article/2048546/Social-Search-Circles-Nobody-Knows-the-Pages-Ive-Seen Mark Drummond http://searchenginewatch.com/article/2067017/Who-Owns-the-Social-Graph-Thats-a-Good-Question Companies such as Facebook, Twitter, and LinkedIn hold the "master copy" of social graph data in persistent storage. But does that mean that these companies truly "own" it? Thu, 19 Aug 2010 05:01:00 GMT http://searchenginewatch.com/article/2067017/Who-Owns-the-Social-Graph-Thats-a-Good-Question Mark Drummond http://searchenginewatch.com/article/2064546/Searching-For-the-Perfect-Purchase-Process-in-Social-Media-Real-Time-Search How to best use real-time search, social networks, and question-and-answer sites to improve the product purchase process. Thu, 22 Jul 2010 06:01:00 GMT http://searchenginewatch.com/article/2064546/Searching-For-the-Perfect-Purchase-Process-in-Social-Media-Real-Time-Search Mark Drummond http://searchenginewatch.com/article/2064421/Social-Ranking-in-Search-Opportunities-and-Potential-Problems Reinforcing existing preferences and biases is a concern, but truly personalized search will revolutionize the way people interact with the online world. Thu, 24 Jun 2010 06:01:00 GMT http://searchenginewatch.com/article/2064421/Social-Ranking-in-Search-Opportunities-and-Potential-Problems Mark Drummond http://searchenginewatch.com/article/2065249/A-Day-in-the-Life-of-a-Trending-Topic Looking to gain insight into real-time trending topics? Here's how you can use a real-time trending feature to track the development of different stories over a 24-hour period. Thu, 27 May 2010 05:01:00 GMT http://searchenginewatch.com/article/2065249/A-Day-in-the-Life-of-a-Trending-Topic Mark Drummond http://searchenginewatch.com/article/2064224/Whats-the-Job-of-a-Real-time-Search-Engine What do we expect of real-time search, and how are those expectations different from what we expect of traditional reference search? When might we say that a set of search results is good? Thu, 29 Apr 2010 06:01:00 GMT http://searchenginewatch.com/article/2064224/Whats-the-Job-of-a-Real-time-Search-Engine Mark Drummond http://searchenginewatch.com/article/2049103/Why-Search-Marketers-Should-Care-About-the-Real-time-Web What's the real-time Web all about, how does real-time search fit in, and why should you care? Thu, 01 Apr 2010 05:01:00 GMT http://searchenginewatch.com/article/2049103/Why-Search-Marketers-Should-Care-About-the-Real-time-Web Mark Drummond