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		<title>Search Engine Watch &#45; Author: Noah Elkin</title>
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		<pubDate>Sat, 26 May 2012 02:00:58 GMT</pubDate>
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			<title>UltraKnowledge - http://www.ultraknowledge.com/</title>
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				<title>The Shifting Power of Words</title>
				<link>http://searchenginewatch.com/article/2065611/The-Shifting-Power-of-Words</link>
				<description>In the glory days of advertising, consumers could be influenced by whatever words the advertisers fed them. Today, advertisers must learn the language of consumers, and shape their messages to meet their needs.</description>
				<pubDate>Tue, 01 Apr 2008 17:58:00 GMT</pubDate>
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				<dc:creator>Noah Elkin</dc:creator>			</item>
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