http://searchenginewatch.com/ Latest News - Pat Stroh en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 02:01:22 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2048879/Fortune-Tellers-and-Paid-Bid-Management Keyword bid management for a paid search campaign can be accomplished in different ways. Are you trusting a "fortune teller" to guide your campaigns? Thu, 14 Feb 2008 22:50:00 GMT http://searchenginewatch.com/article/2048879/Fortune-Tellers-and-Paid-Bid-Management Pat Stroh http://searchenginewatch.com/article/2067798/Is-Your-Paid-Search-Campaign-Part-of-a-Mix-or-a-Mess Knowing when to raise or lower your PPC bids depends on the underlying patterns in your campaigns, which are affected by your overall media mix. The complexity of your non-search media plan will determine how difficult it will be to make the right decisio Wed, 10 Oct 2007 17:16:00 GMT http://searchenginewatch.com/article/2067798/Is-Your-Paid-Search-Campaign-Part-of-a-Mix-or-a-Mess Pat Stroh http://searchenginewatch.com/article/2067073/Coordinating-Search-with-External-Media-Can-Less-Be-More Many marketers assume that an external media blitz requires an increase in search bids or budgets. But can lowering your bids actually be a better plan? Tue, 26 Jun 2007 20:31:00 GMT http://searchenginewatch.com/article/2067073/Coordinating-Search-with-External-Media-Can-Less-Be-More Pat Stroh http://searchenginewatch.com/article/2065998/In-the-Mix-Search-in-the-Overall-Marketing-Mix Without knowing a client's plans across the full media mix, search marketers are limited when it comes to optimizing paid campaigns. But once we're armed with that data, we can find the optimal bid and budget scenario leading to the best results. Thu, 31 May 2007 17:48:00 GMT http://searchenginewatch.com/article/2065998/In-the-Mix-Search-in-the-Overall-Marketing-Mix Pat Stroh