http://searchenginewatch.com/ Latest News - John Tawadros en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 02:01:07 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2065559/Search-and-the-Comeback-Kid-Part-1 Some kinds of online ads waned when marketers discovered search ads. But search ads led to content ads, which is leading back to a completion of the circle. Thu, 13 Dec 2007 17:33:00 GMT http://searchenginewatch.com/article/2065559/Search-and-the-Comeback-Kid-Part-1 John Tawadros http://searchenginewatch.com/article/2064184/Making-It-Work-6-Factors-to-Integrate-Search-with-Other-Best-of-Breed-Partners How can an organization integrate search with their other best of breed experts for optimal results? Wed, 07 Nov 2007 19:17:00 GMT http://searchenginewatch.com/article/2064184/Making-It-Work-6-Factors-to-Integrate-Search-with-Other-Best-of-Breed-Partners John Tawadros http://searchenginewatch.com/article/2067962/Searching-for-Options-Integration-Spells-Sweet-Success Choosing a search marketing vendor requires careful consideration of how they will integrate with your other marketing efforts. Thu, 20 Sep 2007 04:00:00 GMT http://searchenginewatch.com/article/2067962/Searching-for-Options-Integration-Spells-Sweet-Success John Tawadros http://searchenginewatch.com/article/2049461/Google-Universal-Friend-or-Foe Google's switch to Universal Search has more than a few marketers awash with panic over loss of rankings. Tue, 10 Jul 2007 04:01:00 GMT http://searchenginewatch.com/article/2049461/Google-Universal-Friend-or-Foe John Tawadros http://searchenginewatch.com/article/2065062/Is-Your-SEO-Strategy-Global Developing a global SEO strategy is not an easy undertaking. But if you have, or plan to have, a worldwide presence, you should create a global plan sooner, rather than later. Wed, 23 May 2007 20:41:00 GMT http://searchenginewatch.com/article/2065062/Is-Your-SEO-Strategy-Global John Tawadros http://searchenginewatch.com/article/2048798/Driving-SEO-Outsourcing-Success Some marketers think that outsourcing the management of their SEO campaign means they can sit back and wait for the results to be delivered. Unfortunately, such thinking is delusional. Thu, 03 May 2007 21:06:00 GMT http://searchenginewatch.com/article/2048798/Driving-SEO-Outsourcing-Success John Tawadros http://searchenginewatch.com/article/2047585/Driving-SEO-Outsourcing-Success Some marketers think that outsourcing the management of their SEO campaign means they can sit back and wait for the results to be delivered. Unfortunately, such thinking is delusional. Thu, 03 May 2007 20:58:00 GMT http://searchenginewatch.com/article/2047585/Driving-SEO-Outsourcing-Success John Tawadros http://searchenginewatch.com/article/2066570/Data-Mining-The-Heart-of-Analysis-Part-2 It's important to remember that paid search not only influences other channels, but is influenced by other marketing channels as well. Tue, 27 Mar 2007 11:31:00 GMT http://searchenginewatch.com/article/2066570/Data-Mining-The-Heart-of-Analysis-Part-2 John Tawadros http://searchenginewatch.com/article/2066773/Data-Mining-The-Heart-of-Analysis What do you do when the needle won't move anymore -- when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data. Wed, 14 Feb 2007 21:07:00 GMT http://searchenginewatch.com/article/2066773/Data-Mining-The-Heart-of-Analysis John Tawadros http://searchenginewatch.com/article/2066861/The-Bigger-Question-of-SEO Is SEO rocket science? No. But that doesn't mean it's easy. But SEO's complexity, or lack thereof, matters less than the value it delivers. Wed, 10 Jan 2007 05:01:00 GMT http://searchenginewatch.com/article/2066861/The-Bigger-Question-of-SEO John Tawadros