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		<title>Search Engine Watch &#45; Author: Rae Hoffman</title>
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		<pubDate>Sat, 26 May 2012 02:00:23 GMT</pubDate>
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			<title>UltraKnowledge - http://www.ultraknowledge.com/</title>
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				<title>Rebranding Ask.com, Part Two</title>
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				<description>Ask.com&#39;s Senior User Experience Analyst Michael Ferguson continues his discussion of the company&#39;s rebranding, offering tips and suggestions for anyone considering updating or modifying a web site.</description>
				<pubDate>Wed, 04 Oct 2006 00:00:00 GMT</pubDate>
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				<dc:creator>Rae Hoffman</dc:creator>			</item>
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				<title>Rebranding Ask.com</title>
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				<description>How do you engineer a major overhaul to your web site to increase traffic and user satisfaction? Ask.com&#39;s Senior User Experience Analyst describes the company&#39;s careful yet bold approach to its recent redesign in this wide&#45;ranging interview.</description>
				<pubDate>Tue, 03 Oct 2006 00:00:00 GMT</pubDate>
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				<dc:creator>Rae Hoffman</dc:creator>			</item>
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