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		<title>Search Engine Watch &#45; Author: Rob Kerry</title>
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		<description>Latest News &#45; Rob Kerry</description>
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		<pubDate>Sat, 26 May 2012 02:00:54 GMT</pubDate>
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			<title>UltraKnowledge - http://www.ultraknowledge.com/</title>
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				<title>Playing Dirty With PPC</title>
				<link>http://searchenginewatch.com/article/2065028/Playing-Dirty-With-PPC</link>
				<description>Pay&#45;per&#45;click is a competitive process, so Rob Kerry gives in&#45;house SEMs a few black hat PPC tricks.</description>
				<pubDate>Fri, 24 Aug 2007 04:01:00 GMT</pubDate>
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				<dc:creator>Rob Kerry</dc:creator>			</item>
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				<title>Don&#39;t Be An SEO Alien</title>
				<link>http://searchenginewatch.com/article/2049099/Dont-Be-An-SEO-Alien</link>
				<description>Rob Kerry has some practical advice for in&#45;house SEOs, and it doesn&#39;t have to do with following Best Practices.</description>
				<pubDate>Fri, 10 Aug 2007 04:01:00 GMT</pubDate>
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				<dc:creator>Rob Kerry</dc:creator>			</item>
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				<title>Look After Your Brand and Your Brand Will Look After You</title>
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				<description>An in&#45;house SEO&#39;s work doesn&#39;t stop with optimizing page elements. Rob Kerry tells you how to put out fires before they spread by defending your brand.</description>
				<pubDate>Fri, 27 Jul 2007 04:01:00 GMT</pubDate>
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