http://searchenginewatch.com/ Latest News - Herndon Hasty en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 02:00:51 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2067139/Optimizing-for-Personalized-Search SEO fundamentals, keyword targeting, and click-throughs are more important than ever to rank in Google's personalized search results. Is your site ready? Tue, 13 Apr 2010 07:01:00 GMT http://searchenginewatch.com/article/2067139/Optimizing-for-Personalized-Search Herndon Hasty http://searchenginewatch.com/article/2066463/SEM-A-Call-to-Action A call to action in your ads and your site is critical. Getting your potential customers' attention is important, but getting them to direct that attention to doing what you want them to do is an absolute. Tue, 16 Mar 2010 05:01:00 GMT http://searchenginewatch.com/article/2066463/SEM-A-Call-to-Action Herndon Hasty http://searchenginewatch.com/article/2066940/Your-Locations-are-Your-Biggest-Digital-Assets A physical address has huge online implications. While you're covering your assets, make sure to build up your presence for local-based searches. Tue, 02 Mar 2010 05:01:00 GMT http://searchenginewatch.com/article/2066940/Your-Locations-are-Your-Biggest-Digital-Assets Herndon Hasty http://searchenginewatch.com/article/2066114/Getting-Your-Moneys-Worth-SEO-and-Your-Digital-Assets Tips for optimizing digital assets, such as images, videos, white papers, sales materials, and press releases, to gain more search value. Tue, 16 Feb 2010 05:01:00 GMT http://searchenginewatch.com/article/2066114/Getting-Your-Moneys-Worth-SEO-and-Your-Digital-Assets Herndon Hasty http://searchenginewatch.com/article/2064154/Selling-Search-up-the-Chain-Money-Traffic Looking to start a search campaign quickly? Make your case by focusing on the money and traffic that can be gained. Tue, 02 Feb 2010 05:01:00 GMT http://searchenginewatch.com/article/2064154/Selling-Search-up-the-Chain-Money-Traffic Herndon Hasty http://searchenginewatch.com/article/2064812/SEO-and-PPC-Cant-Wait Time is a crucial factor for making the most of your search engine optimization and paid search opportunities. Here's how to make sure they don't just become another organizational priority. Tue, 19 Jan 2010 05:01:00 GMT http://searchenginewatch.com/article/2064812/SEO-and-PPC-Cant-Wait Herndon Hasty http://searchenginewatch.com/article/2048527/A-Few-More-Resolutions-for-Your-Search-Team Want greater search marketing success this year? Try looking at search engine marketing as a whole, rather than two independent efforts, and have an open line between development and search engine optimization. Tue, 05 Jan 2010 05:01:00 GMT http://searchenginewatch.com/article/2048527/A-Few-More-Resolutions-for-Your-Search-Team Herndon Hasty http://searchenginewatch.com/article/2048691/Last-Minute-Gifts-for-Online-Marketers Make your marketing priority wish list for SEO Santa, and check it twice. These three "gifts" could make all search marketers happy this holiday season. Tue, 15 Dec 2009 05:01:00 GMT http://searchenginewatch.com/article/2048691/Last-Minute-Gifts-for-Online-Marketers Herndon Hasty http://searchenginewatch.com/article/2067499/Thats-so-2004-Everything-Old-Is-New-Again Taking care of the fundamentals will ensure that your business can withstand the biggest changes. It will also give you the time and resources necessary to pursue the newest and most aggressive strategies to layer on top of a firm foundation. Tue, 01 Dec 2009 03:00:00 GMT http://searchenginewatch.com/article/2067499/Thats-so-2004-Everything-Old-Is-New-Again Herndon Hasty http://searchenginewatch.com/article/2067765/What-You-Can-Do-Now-to-Start-Ahead-of-the-Game-in-2010 Start the New Year off right by resolving your tracking and attribution, taking care of some basic SEO issues, and finding ways to keep your site fresh. Tue, 17 Nov 2009 03:00:00 GMT http://searchenginewatch.com/article/2067765/What-You-Can-Do-Now-to-Start-Ahead-of-the-Game-in-2010 Herndon Hasty http://searchenginewatch.com/article/2064937/Search-as-a-Branding-Channel Don't miss out on the opportunity to expose your brand to millions of targeted, potential buyers this holiday season. Tue, 03 Nov 2009 03:00:00 GMT http://searchenginewatch.com/article/2064937/Search-as-a-Branding-Channel Herndon Hasty http://searchenginewatch.com/article/2067197/When-to-Go-In-House-for-Your-SEM Keeping your efforts in-house has a lot of upside. Here are a few benefits. Tue, 20 Oct 2009 03:00:00 GMT http://searchenginewatch.com/article/2067197/When-to-Go-In-House-for-Your-SEM Herndon Hasty http://searchenginewatch.com/article/2064355/Getting-the-Most-Out-of-Your-SEM-Agency Five tips for working with an external team. Tue, 06 Oct 2009 03:00:00 GMT http://searchenginewatch.com/article/2064355/Getting-the-Most-Out-of-Your-SEM-Agency Herndon Hasty http://searchenginewatch.com/article/2065929/Improve-Your-SEM-in-Time-for-the-Holidays While it's the beginning of ramp-up time for your holiday paid search campaigns, you're nearing the end of your opportunities for SEO improvements. But there's still time for changes to increase those free holiday visitors in November and December. Tue, 22 Sep 2009 14:01:00 GMT http://searchenginewatch.com/article/2065929/Improve-Your-SEM-in-Time-for-the-Holidays Herndon Hasty http://searchenginewatch.com/article/2049127/Putting-the-Search-in-Research Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search efforts provide a great platform for learning about your customers through publically available data a Tue, 08 Sep 2009 06:02:00 GMT http://searchenginewatch.com/article/2049127/Putting-the-Search-in-Research Herndon Hasty http://searchenginewatch.com/article/2065905/Social-Search-and-Branding Social media is about interacting with your target audience, creating bonds with your brand, and then giving your audience outlets to exercise those bonds. To focus on mere content and links misses the point of participation. Tue, 25 Aug 2009 05:02:00 GMT http://searchenginewatch.com/article/2065905/Social-Search-and-Branding Herndon Hasty http://searchenginewatch.com/article/2066397/Of-PPC-and-PBJ-Comparing-PPC-and-SEO-Effectively-Part-2 More important than combining the two efforts, the way PPC and SEO are measured together and separately can be far more important than getting the two to work together. Tue, 11 Aug 2009 16:08:00 GMT http://searchenginewatch.com/article/2066397/Of-PPC-and-PBJ-Comparing-PPC-and-SEO-Effectively-Part-2 Herndon Hasty http://searchenginewatch.com/article/2048389/Of-PPC-and-PBJ-Combining-PPC-and-SEO-Effectively-Part-1 When search engine optimization and pay-per-click search ads work together, both can improve -- if it's done well. SEO's thick and salty "peanut butter" should form a strong base for PPC's "grape jelly" to form an unstoppable search/sandwich force, right? Tue, 28 Jul 2009 13:28:00 GMT http://searchenginewatch.com/article/2048389/Of-PPC-and-PBJ-Combining-PPC-and-SEO-Effectively-Part-1 Herndon Hasty http://searchenginewatch.com/article/2066911/What-Can-We-Learn-from-Billy-Mays Billy Mays was the king of the As Seen on TV pitch. Mock him all you want, but there's a lot in Mays' legacy that can be used to mold an effective search campaign that builds your brand and drives action. Tue, 14 Jul 2009 14:16:00 GMT http://searchenginewatch.com/article/2066911/What-Can-We-Learn-from-Billy-Mays Herndon Hasty http://searchenginewatch.com/article/2052148/Facebook-adding-payment-platform Chris Crum at WebProNews.com has pieced together some very interesting pieces of information regarding Facebook, a former Googler and a new payment system. Facebook in May announced that it was testing a new payments system that would deal in r... Tue, 30 Jun 2009 17:14:45 GMT http://searchenginewatch.com/article/2052148/Facebook-adding-payment-platform Herndon Hasty