http://searchenginewatch.com/ Latest News - Guillaume Bouchard en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 01:59:57 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2169475/4-Ways-to-Help-Consumers-Discover-Your-Mobile-App Mobile marketing is becoming more competitive and to increase app visibility, brands with a mobile strategy should strongly consider implementing optimization strategies for ranking and maintaining a user-base through social media. Mon, 23 Apr 2012 10:00:00 GMT http://searchenginewatch.com/article/2169475/4-Ways-to-Help-Consumers-Discover-Your-Mobile-App Guillaume Bouchard http://searchenginewatch.com/article/2163436/How-Google-Names-Its-Algorithm-Updates-Products What’s in a name? What’s Google’s strategy for naming its products and updates? We try to hack the mind of the world’s biggest search engine by looking at the most notable and peculiar names given to Google products and updates over the years. Mon, 26 Mar 2012 06:00:00 GMT http://searchenginewatch.com/article/2163436/How-Google-Names-Its-Algorithm-Updates-Products Guillaume Bouchard http://searchenginewatch.com/article/2155180/8-Steps-to-Guest-Blogging-Artistry-for-Free-Links-Recognition-Exposure Online marketers want links, recognition, and exposure. Guest blogging has become a key link building practice based on exchanging worthwhile content for improved rankings and more perks. Here are eight steps for honing your guest blogging craft. Mon, 27 Feb 2012 12:00:00 GMT http://searchenginewatch.com/article/2155180/8-Steps-to-Guest-Blogging-Artistry-for-Free-Links-Recognition-Exposure Guillaume Bouchard http://searchenginewatch.com/article/2142107/How-to-Harmonize-Google-With-Your-Other-Social-Platforms Search Plus has magnified the importance of blending your web marketing strategy so that it adheres to the at once social, personal and personalized search algorithm. Here’s how to play nice with the new update and your existing sharing platforms. Mon, 30 Jan 2012 14:00:00 GMT http://searchenginewatch.com/article/2142107/How-to-Harmonize-Google-With-Your-Other-Social-Platforms Guillaume Bouchard http://searchenginewatch.com/article/2132875/Top-10-Most-Significant-Search-Social-Marketing-Stories-of-2011 2011 has been the year of revolutions and webolutions. Here’s a list of the 10 most significant, earth-shattering digital trends to have rocked the online marketing world this past year, plus six digital resolutions for 2012 and a free game. Thu, 15 Dec 2011 12:00:00 GMT http://searchenginewatch.com/article/2132875/Top-10-Most-Significant-Search-Social-Marketing-Stories-of-2011 Guillaume Bouchard http://searchenginewatch.com/article/2118531/Optimizing-Your-Website-for-Mobile-and-Tablet-Devices Is your site optimized for the mobile and tablet generation? Having a mobile version of your site gives you the advantage of reaching the instant consumer. Here’s how you minimize and optimize your mobile site while maximizing your searchability. Thu, 20 Oct 2011 14:00:00 GMT http://searchenginewatch.com/article/2118531/Optimizing-Your-Website-for-Mobile-and-Tablet-Devices Guillaume Bouchard http://searchenginewatch.com/article/2111118/The-4-Ps-of-Search-Engine-Optimization If there is any one reality to SEO, it’s that there are winners and losers. There are certain qualities that are necessary for any winning SEO strategy that can be broken down into the 4 Ps of SEO: proactive, persistence, perseverance and patience. Thu, 22 Sep 2011 14:00:00 GMT http://searchenginewatch.com/article/2111118/The-4-Ps-of-Search-Engine-Optimization Guillaume Bouchard http://searchenginewatch.com/article/2082871/5-Steps-to-Strategically-Managing-Your-SEO-Provider A bad SEO agency experience can often be avoided by being a smart, organized, and efficient SEO client. Specifically, there are 5 steps you can take to manage the relations you have with your SEO provider, and protect your investment and rankings. Thu, 30 Jun 2011 14:10:00 GMT http://searchenginewatch.com/article/2082871/5-Steps-to-Strategically-Managing-Your-SEO-Provider Guillaume Bouchard http://searchenginewatch.com/article/2075480/Social-Content-Seeding-for-SEO Social media budgets often takes a backseat to search. After all, it’s easier to measure the ROI of search, so marketers see it as a safer bet. First, it’s easier to tie SEO and PPC directly to sales than, say, tweets or Facebook lik... Thu, 02 Jun 2011 14:00:00 GMT http://searchenginewatch.com/article/2075480/Social-Content-Seeding-for-SEO Guillaume Bouchard http://searchenginewatch.com/article/2069374/6-Ways-to-Socialize-Your-SEO-Content-Strategy Traditional onsite SEO and backlinks are still fundamental. But if you really want to get competitive with your SEO strategy, you need to send search engines the right "social signals" that your site and pages deserve to rank well. Mon, 09 May 2011 14:00:00 GMT http://searchenginewatch.com/article/2069374/6-Ways-to-Socialize-Your-SEO-Content-Strategy Guillaume Bouchard http://searchenginewatch.com/article/2065227/Managing-SEO-on-a-Global-Scale Tips on how to obtain synergy and negotiate red tape when managing SEO efforts across different brands and offices in different locations or countries. Thu, 07 Apr 2011 12:01:00 GMT http://searchenginewatch.com/article/2065227/Managing-SEO-on-a-Global-Scale Guillaume Bouchard http://searchenginewatch.com/article/2063982/SEO-on-a-Global-Scale-Ranking-Internationally Tips for ranking on international versions of Google, a look at worldwide ranking factors, and how to build country-specific sites. Thu, 10 Mar 2011 14:01:00 GMT http://searchenginewatch.com/article/2063982/SEO-on-a-Global-Scale-Ranking-Internationally Guillaume Bouchard http://searchenginewatch.com/article/2067971/Intentional-Targeting-Search-vs.-Facebook Facebook marketing offers a very different value proposition from search marketing. Results driven marketers can still get a much better return out of search than social. Thu, 10 Feb 2011 14:01:00 GMT http://searchenginewatch.com/article/2067971/Intentional-Targeting-Search-vs.-Facebook Guillaume Bouchard http://searchenginewatch.com/article/2066470/Using-Social-Media-to-Boost-Search-Rankings Social media can be used for more than branding, customer service, PR, and retention. It can also be used to support your rankings in the SERPs. Thu, 06 Jan 2011 11:01:00 GMT http://searchenginewatch.com/article/2066470/Using-Social-Media-to-Boost-Search-Rankings Guillaume Bouchard