http://searchenginewatch.com/ Latest News - Nichola Stott en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 01:59:40 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2172555/Too-Little-SEO-Some-Characteristics-of-an-Under-Optimized-Website While SEOs and webmasters this side of China are busy analyzing what might constitute over-optimization and how to recover from Google Penguin, let's examine one under optimized website. And might this "natural beauty" offer any SEO insights? Fri, 04 May 2012 12:00:00 GMT http://searchenginewatch.com/article/2172555/Too-Little-SEO-Some-Characteristics-of-an-Under-Optimized-Website Nichola Stott http://searchenginewatch.com/article/2159250/You-Are-Not-in-Control-RIMC-2012-Highlights Iceland President Ólafur Ragnar Grímsson on why social media has removed control from the few powerful leaders and media owners. Meanwhile, Eli Pariser warns about the dangers of personalized algorithms and content creating a ring-fenced worldview. Wed, 14 Mar 2012 05:00:00 GMT http://searchenginewatch.com/article/2159250/You-Are-Not-in-Control-RIMC-2012-Highlights Nichola Stott http://searchenginewatch.com/article/2137309/Google-Search-Plus-and-Our-Ever-Decreasing-Circles Is Google’s latest move bad for users? Is it leading us to a future search experience that replaces pure information retrieval with curated information retrieval? If so, who is curating, based on what data and what commercial motives? Fri, 13 Jan 2012 14:00:00 GMT http://searchenginewatch.com/article/2137309/Google-Search-Plus-and-Our-Ever-Decreasing-Circles Nichola Stott http://searchenginewatch.com/article/2126686/Take-Care-with-UK-Local-A-Data-Flaw-in-Directory-Sources When it comes to small, local and in particular rural business; directories are critical. However, when it comes to authoritative local data sources in the UK, a handful of official sources contain errors. Solution: take the following steps. Tue, 22 Nov 2011 11:00:00 GMT http://searchenginewatch.com/article/2126686/Take-Care-with-UK-Local-A-Data-Flaw-in-Directory-Sources Nichola Stott http://searchenginewatch.com/article/2121824/What-SEOs-Can-Learn-from-Savvy-Affiliates SEOs must look outside of our industry and understand our place in the wider range of business-marketing services. Adapting a more sophisticated and holistic approach – with a product, a USP, and a strategy – are key to future-proof success. Wed, 02 Nov 2011 13:00:00 GMT http://searchenginewatch.com/article/2121824/What-SEOs-Can-Learn-from-Savvy-Affiliates Nichola Stott http://searchenginewatch.com/article/2112158/A-Simple-Guide-to-What-Makes-a-Good-Link A good link should have the potential to deliver relevant visitors. Understanding what makes a good link is possibly the most tangible thing to grasp for anyone learning SEO. Much of what has this potential is common sense and in plain sight. Tue, 27 Sep 2011 13:30:00 GMT http://searchenginewatch.com/article/2112158/A-Simple-Guide-to-What-Makes-a-Good-Link Nichola Stott http://searchenginewatch.com/article/2105403/Critical-Thinking-for-the-Discerning-SEO-eBook-Review This qualitative piece of research compiles a range of responses to a series of open questions, set to a group of contributors. Definitely worth a read for those experienced in SEO but seeking a little inspiration, reassurance, or re-invigoration. Wed, 31 Aug 2011 13:00:00 GMT http://searchenginewatch.com/article/2105403/Critical-Thinking-for-the-Discerning-SEO-eBook-Review Nichola Stott http://searchenginewatch.com/article/2076546/Something-Social-This-Way-Comes Almost every Google product, property, and mechanism is social. Search is the conduit to social properties and content, such as YouTube videos and Picasa albums. With the launch of Google +1, we’re only at the start of a real foray into soci... Tue, 07 Jun 2011 12:00:00 GMT http://searchenginewatch.com/article/2076546/Something-Social-This-Way-Comes Nichola Stott http://searchenginewatch.com/article/2069391/Why-Search-Engines-Should-Use-Social-Signals-as-Ranking-Factors Social signals - from author authority to number of re-tweets to number of "likes" - should (if not now, then very soon) be some component of Google's algorithm. Tue, 10 May 2011 12:30:00 GMT http://searchenginewatch.com/article/2069391/Why-Search-Engines-Should-Use-Social-Signals-as-Ranking-Factors Nichola Stott http://searchenginewatch.com/article/2067602/PR-Is-Not-A-White-Hat-SEO-Technique Doing public relations with a purely SEO objective could leave your organization open to reputation damage. A PR campaign with substance, content, story, and depth isn't necessarily legal or ethical. Mon, 11 Apr 2011 13:30:00 GMT http://searchenginewatch.com/article/2067602/PR-Is-Not-A-White-Hat-SEO-Technique Nichola Stott http://searchenginewatch.com/article/2064496/Journalism-Churnalism-the-Sticky-Subject-of-Anchor-Text-Links Advice on how (and when) to approach the press with an anchor text objective, why this is becoming more difficult, what is happening in journalism and public relations, and how this may impact you. Tue, 15 Mar 2011 11:01:00 GMT http://searchenginewatch.com/article/2064496/Journalism-Churnalism-the-Sticky-Subject-of-Anchor-Text-Links Nichola Stott http://searchenginewatch.com/article/2067173/9-Ways-to-Work-with-Your-Clients-PR-Agency It's the job of SEO and public relations agencies to deliver content and grow a relevant audience. While objectives and success metrics may differ, there is often (and more increasingly) a great deal of overlap in method. Tue, 15 Feb 2011 12:01:00 GMT http://searchenginewatch.com/article/2067173/9-Ways-to-Work-with-Your-Clients-PR-Agency Nichola Stott http://searchenginewatch.com/article/2064693/How-to-Get-Links-from-Journalists Getting links from established media can often be a difficult and daunting task. Here are several tips for SEO agencies and online marketers on how to approach journalists and give them a good reason to link to you. Tue, 18 Jan 2011 12:01:00 GMT http://searchenginewatch.com/article/2064693/How-to-Get-Links-from-Journalists Nichola Stott http://searchenginewatch.com/article/2066644/Are-We-Over-Engineering-the-Link-Graph-Best-of-SEW-2010-1 Brand versus keyword-rich anchor text: a case study on ranking factors. Fri, 31 Dec 2010 06:01:00 GMT http://searchenginewatch.com/article/2066644/Are-We-Over-Engineering-the-Link-Graph-Best-of-SEW-2010-1 Nichola Stott http://searchenginewatch.com/article/2064405/When-Link-Loss-Aint-No-Bad-Thing Allowing low quality links to degrade can have a positive effect on rank. Some observations from a real world example. Fri, 05 Nov 2010 07:01:00 GMT http://searchenginewatch.com/article/2064405/When-Link-Loss-Aint-No-Bad-Thing Nichola Stott http://searchenginewatch.com/article/2049479/PR-Tools-for-Link-Builders Many tools designed for public relations professionals also work well for link builders. Here are four ways you can build links using PR. Fri, 10 Sep 2010 07:01:00 GMT http://searchenginewatch.com/article/2049479/PR-Tools-for-Link-Builders Nichola Stott http://searchenginewatch.com/article/2049010/Internal-Link-Housekeeping To get the best from your internal link strategy, it's a good idea to perform regular housekeeping checks looking at these three areas. Fri, 13 Aug 2010 07:01:00 GMT http://searchenginewatch.com/article/2049010/Internal-Link-Housekeeping Nichola Stott http://searchenginewatch.com/article/2066236/The-Art-or-Science-of-Building-Links How we assess others and build our professional networks is a lot like how we assess the quality of a web page, and whether a page is desirable as a link source. Fri, 18 Jun 2010 06:01:00 GMT http://searchenginewatch.com/article/2066236/The-Art-or-Science-of-Building-Links Nichola Stott