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		<title>Search Engine Watch &#45; Author: Kristine Schachinger</title>
		<link>http://searchenginewatch.com/</link>
		<description>Latest News &#45; Kristine Schachinger</description>
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		<pubDate>Sat, 26 May 2012 01:59:34 GMT</pubDate>
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			<title>UltraKnowledge - http://www.ultraknowledge.com/</title>
			<link>http://www.ultraknowledge.com/</link>
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					<item>
				<title>Mobile Sites: Choosing an Implementation Process &amp; Strategies</title>
				<link>http://searchenginewatch.com/article/2175366/Mobile-Sites-Choosing-an-Implementation-Process-Strategies</link>
				<description>No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that would give even the most solid minded developer or site owner points to pause. Here’s a guide to help you go mobile.</description>
				<pubDate>Thu, 17 May 2012 14:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2175366/Mobile-Sites-Choosing-an-Implementation-Process-Strategies</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
			<item>
				<title>How To Use HTML Meta Tags</title>
				<link>http://searchenginewatch.com/article/2067564/How-To-Use-HTML-Meta-Tags</link>
				<description>Meta tags aren’t a magical solution, but they will help ensure your website appears on search engine results pages. This tutorial explains what HTML meta tags are, which meta tags matter, and how to avoid mistakes when implementing meta tags.</description>
				<pubDate>Tue, 01 May 2012 06:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2067564/How-To-Use-HTML-Meta-Tags</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
			<item>
				<title>Why Vegas is a True Start&#45;Up City #VegasTech</title>
				<link>http://searchenginewatch.com/article/2165125/Why-Vegas-is-a-True-Start-Up-City-VegasTech</link>
				<description>VegasTech is technepreneursim at its best. Every part of the city is touched in some way by this new spirit. And in Vegas tech, people are infinitely supportive of each other. Here are some people and technologies helping make Vegas so special.</description>
				<pubDate>Sat, 31 Mar 2012 19:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2165125/Why-Vegas-is-a-True-Start-Up-City-VegasTech</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
			<item>
				<title>How to Write Title Tags For Search Engine Optimization</title>
				<link>http://searchenginewatch.com/article/2154469/How-to-Write-Title-Tags-For-Search-Engine-Optimization</link>
				<description>Properly written title tags are critical to your SEO strategy. Title tags tell search engines what your page is about. This guide covers everything you need to know about title tags and offers best practices for title tag optimization.</description>
				<pubDate>Thu, 23 Feb 2012 14:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2154469/How-to-Write-Title-Tags-For-Search-Engine-Optimization</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
			<item>
				<title>NSTIC, Google &amp; SEO</title>
				<link>http://searchenginewatch.com/article/2133579/NSTIC-Google-SEO</link>
				<description>The new changes to Google rel=&quot;author&quot;, rel=&quot;publisher&quot;, social relationships as a ranking factor, SSL search for keyword data, changes to the privacy policy to represent EU standards – the list goes on – are all seemingly unrelated. But are they?</description>
				<pubDate>Thu, 29 Dec 2011 14:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2133579/NSTIC-Google-SEO</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
			<item>
				<title>Google &amp; NSTIC Leading the March to Digital Totalitarianism?</title>
				<link>http://searchenginewatch.com/article/2123513/Google-NSTIC-Leading-the-March-to-Digital-Totalitarianism</link>
				<description>As large corporations and government create invisible hands of digital tracking, to whatever end, shouldn&#39;t we all start paying attention, asking questions and wondering that age old question: if the product is free, then aren&#39;t you the product?</description>
				<pubDate>Tue, 08 Nov 2011 16:20:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2123513/Google-NSTIC-Leading-the-March-to-Digital-Totalitarianism</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
			<item>
				<title>In Google We Trust (Your Identity)</title>
				<link>http://searchenginewatch.com/article/2121003/In-Google-We-Trust-Your-Identity</link>
				<description>Google, PayPal and Equifax are the first three official, federally credentialed, Identity Providers of the NSTICs Identity Ecosystem. What does that mean and why should I care? This article looks at how it is being used, and why it matters to you.</description>
				<pubDate>Sun, 30 Oct 2011 13:30:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2121003/In-Google-We-Trust-Your-Identity</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
			<item>
				<title>Carr and Arrington Go &#39;All In&#39; On #VegasTech</title>
				<link>http://searchenginewatch.com/article/2113708/Carr-and-Arrington-Go-All-In-On-VegasTech</link>
				<description>The Vegas technology economy has the talent, community, infrastructure, and money, and has been bubbling up for a while. But the beacons are out there now, showing that there is something much larger at play. Here’s why Vegas is so exciting.</description>
				<pubDate>Sun, 02 Oct 2011 16:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2113708/Carr-and-Arrington-Go-All-In-On-VegasTech</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
			<item>
				<title>Real Names: Google+, Government &amp; The Identity Ecosystem</title>
				<link>http://searchenginewatch.com/article/2105755/Real-Names-Google-Government-The-Identity-Ecosystem</link>
				<description>Why is Google motivated to take such a hard line on identifying people by their real name on Google+? The simple answer, perhaps, is that Google and the government both want to make the Internet more about accountability, rather than anonymity.</description>
				<pubDate>Thu, 01 Sep 2011 11:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2105755/Real-Names-Google-Government-The-Identity-Ecosystem</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
			<item>
				<title>5 Black Hat Attack Vulnerabilities &amp; Defensive Strategies</title>
				<link>http://searchenginewatch.com/article/2100972/5-Black-Hat-Attack-Vulnerabilities-Defensive-Strategies</link>
				<description>As SEOs, we’re often asked to use services that are inherently unsafe and easily compromised. Get educated on five of the latest attacks so you can properly advise and protect your clients from lost rankings, data compromises, or privacy violations.</description>
				<pubDate>Thu, 11 Aug 2011 12:30:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2100972/5-Black-Hat-Attack-Vulnerabilities-Defensive-Strategies</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
			<item>
				<title>SEO Burn Notice: When You’re a Blogger, A Scorched Earth Policy Is a Bad Idea</title>
				<link>http://searchenginewatch.com/article/2093427/SEO-Burn-Notice-When-Youre-a-Blogger-A-Scorched-Earth-Policy-Is-a-Bad-Idea</link>
				<description>While there are reasons to sometimes blow away a website, there are many more reasons to not fire up a flamethrower during a major blog change, no matter how tempting. Here’s a smarter way to get a fresh start and maintain value from your old site.</description>
				<pubDate>Wed, 13 Jul 2011 11:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2093427/SEO-Burn-Notice-When-Youre-a-Blogger-A-Scorched-Earth-Policy-Is-a-Bad-Idea</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
			<item>
				<title>@Twitter Isn&#39;t It Obvious? The Party is Over</title>
				<link>http://searchenginewatch.com/article/2083238/Twitter-Isnt-It-Obvious-The-Party-is-Over</link>
				<description>With Ev Williams and Biz Stone solidly out of the day&#45;to&#45;day picture and Twitter’s positions of the last year, it seems the end of Twitter as we know it has just been accelerated. Where is Twitter headed and are they flying in the wrong direction?</description>
				<pubDate>Thu, 30 Jun 2011 23:15:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2083238/Twitter-Isnt-It-Obvious-The-Party-is-Over</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
			<item>
				<title>Google Chromebooks: Why You Should Just Say No</title>
				<link>http://searchenginewatch.com/article/2070607/Google-Chromebooks-Why-You-Should-Just-Say-No</link>
				<description>Google&#39;s newly rebranded ChromeOS, which we learned at Google I/O is now called ChromeBooks, may not be a good thing for consumers. If you buy what Google&#39;s selling, you stand to lose power, privacy, control, and freedom.


Granted, right now Chro...</description>
				<pubDate>Thu, 12 May 2011 14:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2070607/Google-Chromebooks-Why-You-Should-Just-Say-No</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
			<item>
				<title>3 Website Exploits &#45;&#45; Are You Protected?</title>
				<link>http://searchenginewatch.com/article/2064480/3-Website-Exploits-Are-You-Protected</link>
				<description>Examining three common attacks that can hurt your visitors and rankings, and tips on how to prevent your site from being hacked.</description>
				<pubDate>Thu, 14 Apr 2011 14:01:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2064480/3-Website-Exploits-Are-You-Protected</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
			<item>
				<title>Your Company Sucks! The Online Reputation Management Wars</title>
				<link>http://searchenginewatch.com/article/2065055/Your-Company-Sucks-The-Online-Reputation-Management-Wars</link>
				<description>Don&#39;t wait until you wake up one day and find that a slanderous site is suddenly ranking for searches on your company or personal name. Here&#39;s how to begin protecting yourself.</description>
				<pubDate>Thu, 17 Mar 2011 13:01:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2065055/Your-Company-Sucks-The-Online-Reputation-Management-Wars</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
			<item>
				<title>Facebook Sponsored Stories: Turning Your Life into Ads</title>
				<link>http://searchenginewatch.com/article/2065187/Facebook-Sponsored-Stories-Turning-Your-Life-into-Ads</link>
				<description>When you click your likes, post to pages, play your games and send your check&#45;ins, apparently you gave brands a &quot;word of mouth&quot; recommendation. Introducing Facebook&#39;s newest way to make money off you.</description>
				<pubDate>Wed, 26 Jan 2011 17:45:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2065187/Facebook-Sponsored-Stories-Turning-Your-Life-into-Ads</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
			<item>
				<title>The Web: Why Users No Longer Matter</title>
				<link>http://searchenginewatch.com/article/2067186/The-Web-Why-Users-No-Longer-Matter</link>
				<description>Don&#39;t you miss the good old days when huge companies like Google and Facebook didn&#39;t force worse user experiences on us? A severe lack of competition is allowing these companies to undermine the Web&#39;s fundamental principles.</description>
				<pubDate>Thu, 20 Jan 2011 17:01:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2067186/The-Web-Why-Users-No-Longer-Matter</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
			<item>
				<title>Yahoo Connected TV Review: It&#39;s Pretty Cool</title>
				<link>http://searchenginewatch.com/article/2067696/Yahoo-Connected-TV-Review-Its-Pretty-Cool</link>
				<description>It&#39;s nice to see Yahoo come up with something new and innovative. Yahoo, welcome back to the game!</description>
				<pubDate>Sat, 15 Jan 2011 16:30:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2067696/Yahoo-Connected-TV-Review-Its-Pretty-Cool</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
			<item>
				<title>Web Development: Throw Out the Cookbook, It&#39;s Jenga Time!</title>
				<link>http://searchenginewatch.com/article/2064081/Web-Development-Throw-Out-the-Cookbook-Its-Jenga-Time</link>
				<description>This year, you must understand how every aspect of your website affects the other parts, as well as your SEO and organic/local results. All of it is now a big heaping pile of intertwined supports that rely on each other to determine your ROI.</description>
				<pubDate>Tue, 04 Jan 2011 11:01:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2064081/Web-Development-Throw-Out-the-Cookbook-Its-Jenga-Time</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
			<item>
				<title>Has Google Jumped the Shark?</title>
				<link>http://searchenginewatch.com/article/2048475/Has-Google-Jumped-the-Shark</link>
				<description>Google&#39;s core product (search) has become steadily inferior while distracting people with &quot;cool&quot; technologies. Here&#39;s my wish list of things Google should change in 2011 (but probably won&#39;t).</description>
				<pubDate>Thu, 16 Dec 2010 13:01:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2048475/Has-Google-Jumped-the-Shark</guid>
				<dc:creator>Kristine Schachinger</dc:creator>			</item>
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