http://searchenginewatch.com/ Latest News - John Lee en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 01:31:38 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2171841/Advertising-Your-Mobile-Apps-on-Google-Just-Got-a-Whole-Lot-Easier If you're advertising mobile apps, it just got a lot easier to position your apps in front of active searchers. Not only did your marketing reach expand, but you can more easily track downloads. Here's a rundown of Google's new mobile ad options. Wed, 02 May 2012 09:00:00 GMT http://searchenginewatch.com/article/2171841/Advertising-Your-Mobile-Apps-on-Google-Just-Got-a-Whole-Lot-Easier John Lee http://searchenginewatch.com/article/2165522/Google-AdWords-Ad-Extensions-Get-Conversion-Tracking PPC managers have longed for Google AdWords to provide conversion data for Ad Extensions such as Sitelink, Location, Call and Product Extensions. Without so much as an announcement, Google has released conversion data associated with Ad Extensions. Tue, 03 Apr 2012 13:00:00 GMT http://searchenginewatch.com/article/2165522/Google-AdWords-Ad-Extensions-Get-Conversion-Tracking John Lee http://searchenginewatch.com/article/2157878/PPC-How-to-Tap-Into-the-Power-of-the-Persona Personas are widely underused in the PPC and search marketing community as a whole. PPC advertisers have a lot to gain by completing the persona exercise and leveraging that information when managing and creating new search marketing campaigns. Fri, 09 Mar 2012 10:00:00 GMT http://searchenginewatch.com/article/2157878/PPC-How-to-Tap-Into-the-Power-of-the-Persona John Lee http://searchenginewatch.com/article/2145305/How-to-Make-PPC-Count-Without-Conversion-Tracking Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros in the conversion stat column! Worse yet, it isn’t a performance problem – just a tracking problem. Here’s what to do Tue, 14 Feb 2012 13:00:00 GMT http://searchenginewatch.com/article/2145305/How-to-Make-PPC-Count-Without-Conversion-Tracking John Lee http://searchenginewatch.com/article/2136982/Build-Stronger-PPC-Client-Relationships-Through-Better-Communication Communication can take many forms. Phone calls. Emails. Reports. For every client, you should be transparent, have a plan in place, and stick to your schedules. Here are a few recommendations on what kind of communication plan you can put in place. Thu, 12 Jan 2012 12:00:00 GMT http://searchenginewatch.com/article/2136982/Build-Stronger-PPC-Client-Relationships-Through-Better-Communication John Lee http://searchenginewatch.com/article/2131304/PPC-Isnt-Just-For-Ecommerce-Holiday-Trends-For-the-Rest-of-Us Turn the typical holiday PPC madness on its head. Here’s how to manage PPC accounts that defy the ecommerce hullabaloo during the year-end holidays season: it’s PPC for nonprofits, products targeting teenagers, and service and travel businesses. Fri, 09 Dec 2011 12:00:00 GMT http://searchenginewatch.com/article/2131304/PPC-Isnt-Just-For-Ecommerce-Holiday-Trends-For-the-Rest-of-Us John Lee http://searchenginewatch.com/article/2124476/Social-Signals-in-PPC-Googles-1-Feature-is-Getting-Better Google has expanded the available +1 features. Now you can show +1 buttons on Display Network ads, you can connect Google+ brand pages to AdWords for shared +1 accumulation, and Google is providing +1 annotation reporting. What’s coming next? Fri, 11 Nov 2011 14:35:00 GMT http://searchenginewatch.com/article/2124476/Social-Signals-in-PPC-Googles-1-Feature-is-Getting-Better John Lee http://searchenginewatch.com/article/2109663/Is-it-Really-Possible-to-Improve-Your-AdWords-Quality-Score-with-Google-1 The tinfoil-hat theories say that Google is secretly including the number of +1’s in the Quality Score formula. In other words, the more +1 votes a website or page has, the more weight it carries in increasing quality score. But is that the case? Fri, 16 Sep 2011 11:00:00 GMT http://searchenginewatch.com/article/2109663/Is-it-Really-Possible-to-Improve-Your-AdWords-Quality-Score-with-Google-1 John Lee http://searchenginewatch.com/article/2081573/Ensure-Your-Success-When-Porting-Campaigns-from-Google-AdWords-to-Microsoft-adCenter The four biggest areas of concern when porting campaigns from AdWords to adCenter are bids, keyword status, modified broad match, and tracking tags. Use this guide to save time and money to finding and fixing potential PPC headaches. Fri, 24 Jun 2011 14:20:00 GMT http://searchenginewatch.com/article/2081573/Ensure-Your-Success-When-Porting-Campaigns-from-Google-AdWords-to-Microsoft-adCenter John Lee http://searchenginewatch.com/article/2069223/Bidder-Beware-What-You-Need-to-Know-When-Updating-Google-AdWords-Bid-Types Max CPC, Enhanced CPC, Automatic Bidding, Conversion Optimizer -- each AdWords bidding option carries a distinct set of pros and cons. Here's what you can expect when updating your AdWords bidding options. Mon, 02 May 2011 15:45:00 GMT http://searchenginewatch.com/article/2069223/Bidder-Beware-What-You-Need-to-Know-When-Updating-Google-AdWords-Bid-Types John Lee http://searchenginewatch.com/article/2048545/5-Ways-to-Push-Through-the-Proverbial-PPC-Wall Ideas for how you can press on and find new and exciting ways to maximize your PPC performance when you feel there is nowhere else to go. Fri, 01 Apr 2011 11:01:00 GMT http://searchenginewatch.com/article/2048545/5-Ways-to-Push-Through-the-Proverbial-PPC-Wall John Lee http://searchenginewatch.com/article/2064963/Are-You-Losing-Money-to-Microsoft-adCenters-Syndicated-Search-Partners As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential. Here are some ways to improve your ROI. Fri, 04 Feb 2011 14:01:00 GMT http://searchenginewatch.com/article/2064963/Are-You-Losing-Money-to-Microsoft-adCenters-Syndicated-Search-Partners John Lee http://searchenginewatch.com/article/2064930/What-You-Can-Expect-From-the-World-of-PPC-in-2011 Display advertising, actionable attribution, and Facebook PPC are just a few of the things we can look forward to in paid search advertising this year. Wed, 05 Jan 2011 06:01:00 GMT http://searchenginewatch.com/article/2064930/What-You-Can-Expect-From-the-World-of-PPC-in-2011 John Lee http://searchenginewatch.com/article/2067877/PPC-Managers-Rejoice-AdWords-and-adCenter-Desktop-Tools-Get-a-Facelift An overview of some new features now available in Google AdWords Editor and adCenter Desktop, including mobile targeting, display, and remarketing, and increased visibility and functionality. Fri, 12 Nov 2010 14:03:00 GMT http://searchenginewatch.com/article/2067877/PPC-Managers-Rejoice-AdWords-and-adCenter-Desktop-Tools-Get-a-Facelift John Lee http://searchenginewatch.com/article/2067709/Its-True-Optimizing-PPC-Campaigns-for-Quality-Score-is-Still-Important Some simple tips for optimizing your campaigns to improve quality score. Fri, 15 Oct 2010 12:01:00 GMT http://searchenginewatch.com/article/2067709/Its-True-Optimizing-PPC-Campaigns-for-Quality-Score-is-Still-Important John Lee http://searchenginewatch.com/article/2067781/Unleash-Your-Full-PPC-Potential-by-Leveraging-Google-AdWords-Match-Types Exact match, phrase match, and broad match working together: build a winning PPC team. Fri, 17 Sep 2010 04:01:00 GMT http://searchenginewatch.com/article/2067781/Unleash-Your-Full-PPC-Potential-by-Leveraging-Google-AdWords-Match-Types John Lee http://searchenginewatch.com/article/2065082/Make-Google-AdWords-Bidding-Features-Work-for-You What works best for your PPC campaign? A look at AdWords' latest feature, Enhanced CPC, plus a recap of manual CPC bidding, automated bidding, and Conversion Optimizer. Fri, 20 Aug 2010 05:01:00 GMT http://searchenginewatch.com/article/2065082/Make-Google-AdWords-Bidding-Features-Work-for-You John Lee http://searchenginewatch.com/article/2049448/Claim-Your-SERP-Real-Estate-With-Googles-Product-Extension-Ads A quick guide on how advertisers can leverage Google's Product Extension feature within AdWords and display product images and details in line with your PPC ads. Fri, 23 Jul 2010 04:01:00 GMT http://searchenginewatch.com/article/2049448/Claim-Your-SERP-Real-Estate-With-Googles-Product-Extension-Ads John Lee http://searchenginewatch.com/article/2049219/One-Ad-vs.-Many-Understanding-Placement-Targeted-Ads-on-Googles-Content-Network Using placement targeting gives your ad a huge advantage for increasing click-through rate and conversions. Here's how you can ensure your placement targeted ads have a fighting chance to perform. Fri, 25 Jun 2010 04:01:00 GMT http://searchenginewatch.com/article/2049219/One-Ad-vs.-Many-Understanding-Placement-Targeted-Ads-on-Googles-Content-Network John Lee http://searchenginewatch.com/article/2065461/Google-AdWords-Placement-Targeting-Tools-for-Success Tools and strategies for placement targeting that will lead you to greater PPC success. Fri, 28 May 2010 06:01:00 GMT http://searchenginewatch.com/article/2065461/Google-AdWords-Placement-Targeting-Tools-for-Success John Lee