http://searchenginewatch.com/ Latest News - Rob Chant en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 01:32:07 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2172553/Percollate-Making-Sense-of-Social-Influence-Scores-Review Despite some rough edges, Percollate (part social media monitoring tool, part meta-search for social scores) has value for any product manager, link builder or marketeer who needs to engage with key Twitter influencers (or users at any level). Fri, 04 May 2012 09:00:00 GMT http://searchenginewatch.com/article/2172553/Percollate-Making-Sense-of-Social-Influence-Scores-Review Rob Chant http://searchenginewatch.com/article/2131906/Could-Quick-Backlinks-Tool-Replace-Yahoo-Search-Explorer The closure of Yahoo! Site Explorer (a mainstay of the SEO's toolset), means SEOs will have to look elsewhere to find decent tools to research links. Quick to jump into the gap is the Quick Backlink checker (QBL) from Link Research Tools. Wed, 14 Dec 2011 16:00:00 GMT http://searchenginewatch.com/article/2131906/Could-Quick-Backlinks-Tool-Replace-Yahoo-Search-Explorer Rob Chant http://searchenginewatch.com/article/2120878/7-SEO-Friendly-Site-Features-that-Developers-Often-Miss unfortunately, a lot of developers can have a bit of a blind-spot when it comes to SEO. While some on-site SEO features come as standard now (ability to edit meta tags, image alt properties), some important areas under the hood often get missed. Fri, 28 Oct 2011 12:30:00 GMT http://searchenginewatch.com/article/2120878/7-SEO-Friendly-Site-Features-that-Developers-Often-Miss Rob Chant http://searchenginewatch.com/article/2106482/Link-Building-How-to-Set-Goals-Gauge-Your-Competition Don’t just pore over the number of incoming links you have - do something about them. Learn from your competitors: determine the number of links and linking domains, and how much link building you’ll need to do to compete in your niche. Mon, 05 Sep 2011 12:00:00 GMT http://searchenginewatch.com/article/2106482/Link-Building-How-to-Set-Goals-Gauge-Your-Competition Rob Chant http://searchenginewatch.com/article/2099634/Small-Business-SEO-Get-to-Grip-With-Links Links remain a critical element of SEO. Use these three tools from Google, SEOmoz, and Majestic SEO to compile and analyze your backlinks, track how they change over time, and also set yourself some targets for building new links to your site. Fri, 05 Aug 2011 13:00:00 GMT http://searchenginewatch.com/article/2099634/Small-Business-SEO-Get-to-Grip-With-Links Rob Chant http://searchenginewatch.com/article/2077972/SEO-for-Small-Businesses-Get-Into-Action The most important thing when it comes to marketing your business is simply getting into action. Any successful habit-forming SEO system will have these five components, so put them into practice. Bonus: tips on setting small, short-term SEO goals. Fri, 10 Jun 2011 13:00:00 GMT http://searchenginewatch.com/article/2077972/SEO-for-Small-Businesses-Get-Into-Action Rob Chant http://searchenginewatch.com/article/2070635/Why-Small-Businesses-Should-Link-Out A lot of advice has been written over the years telling you to never link out, and horde all the link juice for yourself. I disagree. You should link out as much and as often as you can, within reason. Here’s why. Reasons to Link Out Las... Fri, 13 May 2011 08:05:00 GMT http://searchenginewatch.com/article/2070635/Why-Small-Businesses-Should-Link-Out Rob Chant http://searchenginewatch.com/article/2064605/Introduction-to-Google-PageRank-Myths-Facts Clearing up the confusion about what Google's PageRank algorithm is, how it works, how important it is, and how we can use data based on it. Fri, 15 Apr 2011 13:01:00 GMT http://searchenginewatch.com/article/2064605/Introduction-to-Google-PageRank-Myths-Facts Rob Chant http://searchenginewatch.com/article/2066183/How-Small-Businesses-Can-Get-a-Link-from-Wikipedia If you want a link from Wikipedia, it will be a hard process. Here's a four-step strategy that will potentially get you that link. Fri, 18 Mar 2011 13:01:00 GMT http://searchenginewatch.com/article/2066183/How-Small-Businesses-Can-Get-a-Link-from-Wikipedia Rob Chant http://searchenginewatch.com/article/2064616/Why-SEOs-Shouldnt-Fixate-on-Keyword-Rankings Focusing only on where you rank for a small group of keywords is a bad investment for many reasons. Some tips on how to diversify your efforts. Fri, 18 Feb 2011 14:01:00 GMT http://searchenginewatch.com/article/2064616/Why-SEOs-Shouldnt-Fixate-on-Keyword-Rankings Rob Chant http://searchenginewatch.com/article/2065199/How-to-Configure-Analytics-for-Your-Small-Business-Website A step-by-step guide detailing everything you need to know for setting up bullet-proof tracking for almost any small business web site. Fri, 21 Jan 2011 14:01:00 GMT http://searchenginewatch.com/article/2065199/How-to-Configure-Analytics-for-Your-Small-Business-Website Rob Chant http://searchenginewatch.com/article/2067633/New-Years-Resolutions-for-Small-Businesses Small business owners: if you're going to have a web site, make it an absolutely core component of your business. If you're not willing to do that, drop having a web site altogether. Don't follow the herd out of instinct. Mon, 03 Jan 2011 06:01:00 GMT http://searchenginewatch.com/article/2067633/New-Years-Resolutions-for-Small-Businesses Rob Chant http://searchenginewatch.com/article/2066383/Preparing-Your-Small-Business-Site-For-SEO A starter guide for small business owners who are launching a brand new site and approaching search engine optimization for the first time. Fri, 29 Oct 2010 09:01:00 GMT http://searchenginewatch.com/article/2066383/Preparing-Your-Small-Business-Site-For-SEO Rob Chant http://searchenginewatch.com/article/2066842/Improve-Your-SMB-Site-with-These-2-Basic-SEO-Metrics Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise. Fri, 01 Oct 2010 08:01:00 GMT http://searchenginewatch.com/article/2066842/Improve-Your-SMB-Site-with-These-2-Basic-SEO-Metrics Rob Chant http://searchenginewatch.com/article/2067740/Small-Business-and-Search-Wheres-the-Return-Part-2 SMBs generally have relatively tight marketing budgets. Here's how you can quickly figure out when you'll see a return on your SEO or PPC investments. Fri, 03 Sep 2010 04:01:00 GMT http://searchenginewatch.com/article/2067740/Small-Business-and-Search-Wheres-the-Return-Part-2 Rob Chant http://searchenginewatch.com/article/2068077/Small-Business-and-Search-Wheres-the-Return Keywords can make or break any search marketing campaign. Here are some important questions you need to answer about your niche before diving in. Fri, 06 Aug 2010 06:01:00 GMT http://searchenginewatch.com/article/2068077/Small-Business-and-Search-Wheres-the-Return Rob Chant http://searchenginewatch.com/article/2064637/How-to-Make-Social-Media-Work-for-Your-SMB The key to social media marketing for small- and mid-sized businesses is to build relationships and become an appreciated part of your community. Some tips to get you started. Fri, 09 Jul 2010 06:01:00 GMT http://searchenginewatch.com/article/2064637/How-to-Make-Social-Media-Work-for-Your-SMB Rob Chant http://searchenginewatch.com/article/2067096/What-Can-Social-Media-do-for-Your-Small-Business Social media can work as a marketing tool, if used wisely, and you can make sales directly from it. But it can be much more than that. Fri, 11 Jun 2010 05:01:00 GMT http://searchenginewatch.com/article/2067096/What-Can-Social-Media-do-for-Your-Small-Business Rob Chant http://searchenginewatch.com/article/2065556/The-Small-Business-SEM-Survival-Guide Search is a long-term investment, and it can be tough, especially for small businesses. But by being smart and playing your cards right, the challenges are far from insurmountable. Fri, 14 May 2010 04:01:00 GMT http://searchenginewatch.com/article/2065556/The-Small-Business-SEM-Survival-Guide Rob Chant