http://searchenginewatch.com/ Latest News - Duncan Parry en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 01:31:20 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2175789/6-Tools-to-Manage-Your-Twitter-Followers Managing Twitter followers can become a time consuming task, taking time away from actually sending messages and growing your influence. Here are a few free and paid tools that will save you time and provide all the important data you need. Mon, 21 May 2012 09:00:00 GMT http://searchenginewatch.com/article/2175789/6-Tools-to-Manage-Your-Twitter-Followers Duncan Parry http://searchenginewatch.com/article/2169134/14-Search-Tools-to-Bookmark A roundup of some really useful tools, some of which you'll use every day, if you aren't already. Exercise some critical judgment though: a tool is only as good as it's data – make sure the data is believable. Cross reference against other sources. Fri, 20 Apr 2012 09:00:00 GMT http://searchenginewatch.com/article/2169134/14-Search-Tools-to-Bookmark Duncan Parry http://searchenginewatch.com/article/2154787/PPC-Scams-to-Avoid When choosing somebody to manage your PPC campaigns, An old warning rings true: buyer beware. If it seems too good to be true, it probably is. Here are some of the approaches you should be suspicious of when looking to outsource PPC. Fri, 24 Feb 2012 12:00:00 GMT http://searchenginewatch.com/article/2154787/PPC-Scams-to-Avoid Duncan Parry http://searchenginewatch.com/article/2141774/7-Steps-to-Prepare-For-the-Search-Alliance-in-the-UK After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns. Fri, 27 Jan 2012 07:00:00 GMT http://searchenginewatch.com/article/2141774/7-Steps-to-Prepare-For-the-Search-Alliance-in-the-UK Duncan Parry http://searchenginewatch.com/article/2133549/5-Things-That-Should-Happen-in-Digital-in-2012-But-Probably-Wont On my wish list for this year: Bing takes more market share from Google, aided by Facebook and social search; Yahoo gets reinvigorated with a new strategy; clients appreciate the need for specialists; and CXOs actually “get” digital. Fri, 06 Jan 2012 14:00:00 GMT http://searchenginewatch.com/article/2133549/5-Things-That-Should-Happen-in-Digital-in-2012-But-Probably-Wont Duncan Parry http://searchenginewatch.com/article/2124204/Should-Amazon-Buy-Yahoo Google and Microsoft have been rumored as potential suitors alongside the option of selling the company’s Asian assets. But another company has the size and cash to buy Yahoo – Amazon, which could offer Yahoo a chance to realize it’s value. Thu, 10 Nov 2011 16:00:00 GMT http://searchenginewatch.com/article/2124204/Should-Amazon-Buy-Yahoo Duncan Parry http://searchenginewatch.com/article/2108999/Starting-Your-Own-Company-My-Advice-After-6-Years I've been lucky enough to work at entrepreneurial companies, including forming an agency 6 years ago and selling it earlier this year. Occasionally I'm asked my advice for anybody starting their own business, so here are a few pearls of wisdom. Wed, 14 Sep 2011 13:30:00 GMT http://searchenginewatch.com/article/2108999/Starting-Your-Own-Company-My-Advice-After-6-Years Duncan Parry http://searchenginewatch.com/article/2095248/Is-it-Time-to-Cull-Your-Social-Networks Friends. Followers. Contacts. Circles. Social networks can be fun and productive for work or pleasure, but sites like Facebook, Twitter, and LinkedIn are time consuming. The launch of Google+ is a great time to reduce social media overload. Wed, 20 Jul 2011 13:00:00 GMT http://searchenginewatch.com/article/2095248/Is-it-Time-to-Cull-Your-Social-Networks Duncan Parry http://searchenginewatch.com/article/2081703/Resources-for-Learning-About-PPC A guide to useful resources from the "big three" search engines (Google, Bing and Yahoo) that will help anybody working in PPC – newbie or seasoned hand – continue learning, keep up to date on changes, or refresh their knowledge. Sun, 26 Jun 2011 16:00:00 GMT http://searchenginewatch.com/article/2081703/Resources-for-Learning-About-PPC Duncan Parry http://searchenginewatch.com/article/2073613/13-Websites-for-Search-Engine-and-Browser-Market-Share-Statistics Knowing which search engines and browsers are popular is vital in allocating resource and budget to campaigns and checking sites function across browsers. But once you move outside of Western markets, the assumptions many campaigns are based on be... Wed, 25 May 2011 11:00:00 GMT http://searchenginewatch.com/article/2073613/13-Websites-for-Search-Engine-and-Browser-Market-Share-Statistics Duncan Parry http://searchenginewatch.com/article/2067366/Does-Anybody-Care-About-the-Search-Alliance-in-Europe For many search marketers, Yahoo and Bing are simply no longer on the map in Europe. Increasingly the preference is to trial ads on Facebook or LinkedIn, or start remarketing. Here's why. Wed, 27 Apr 2011 07:01:00 GMT http://searchenginewatch.com/article/2067366/Does-Anybody-Care-About-the-Search-Alliance-in-Europe Duncan Parry http://searchenginewatch.com/article/2065744/Easier-Negative-Keyword-Management-in-AdWords Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Here's how to get the most out of them. Wed, 30 Mar 2011 12:30:00 GMT http://searchenginewatch.com/article/2065744/Easier-Negative-Keyword-Management-in-AdWords Duncan Parry http://searchenginewatch.com/article/2064805/Dear-European-Commission-Please-Dont-Ruin-PPC While reading and answering the questions in the two documents my agency has received, I feel a growing unease that the bureaucrats who will ultimately pass judgment on Google may do more damage than good. Wed, 02 Mar 2011 06:01:00 GMT http://searchenginewatch.com/article/2064805/Dear-European-Commission-Please-Dont-Ruin-PPC Duncan Parry http://searchenginewatch.com/article/2066496/UK-PPC-Is-Microsoft-Distracted-in-Paid-Search Where are the new initiatives, the new ideas from engineers that will differentiate the adCenter platform from AdWords, raise the revenue per search Microsoft receives, and grow loyalty with advertisers? Wed, 02 Feb 2011 10:01:00 GMT http://searchenginewatch.com/article/2066496/UK-PPC-Is-Microsoft-Distracted-in-Paid-Search Duncan Parry http://searchenginewatch.com/article/2048388/How-to-Keep-Up-To-Date-in-Search The search space is changing on a daily basis. Here's are some tips on how you can keep track of the latest happenings in our industry. Fri, 19 Nov 2010 10:01:00 GMT http://searchenginewatch.com/article/2048388/How-to-Keep-Up-To-Date-in-Search Duncan Parry http://searchenginewatch.com/article/2067461/5-Ways-To-Help-Your-Paid-Search-Team If you want to improve your PPC sales figures, communication, optimization, automation, and education are key. Also, avoid becoming stale by allowing everything to be up for discussion. Fri, 22 Oct 2010 12:01:00 GMT http://searchenginewatch.com/article/2067461/5-Ways-To-Help-Your-Paid-Search-Team Duncan Parry http://searchenginewatch.com/article/2064497/9-Tips-for-Paid-Search-Newbies Are you or a colleague new to paid search? Here are some tips for anybody learning PPC. Fri, 24 Sep 2010 06:01:00 GMT http://searchenginewatch.com/article/2064497/9-Tips-for-Paid-Search-Newbies Duncan Parry http://searchenginewatch.com/article/2067085/Research-into-Search-and-Branding-A-Recap If your brand isn't prominent in search results, you're missing out on impressions, traffic, and sales. Here's how paid search can help improve brand awareness. Fri, 27 Aug 2010 04:01:00 GMT http://searchenginewatch.com/article/2067085/Research-into-Search-and-Branding-A-Recap Duncan Parry http://searchenginewatch.com/article/2067806/Will-the-Bing-Yahoo-Search-Alliance-Succeed What does a "win" look like for Yahoo and Bing? What risks do both search engines face? And what are the implications for search advertising and mobile? We break it all down. Fri, 30 Jul 2010 05:01:00 GMT http://searchenginewatch.com/article/2067806/Will-the-Bing-Yahoo-Search-Alliance-Succeed Duncan Parry http://searchenginewatch.com/article/2065211/What-do-the-iPad-and-Tablet-Computers-Mean-for-Search Hype aside, what the rise of the iPad and other table computers means for search campaigns. Fri, 02 Jul 2010 04:01:00 GMT http://searchenginewatch.com/article/2065211/What-do-the-iPad-and-Tablet-Computers-Mean-for-Search Duncan Parry