http://searchenginewatch.com/ Latest News - Josh McCoy en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 01:31:10 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2171188/3-Pillars-of-SEO-Competitive-Analysis We know where we want to rank, we know who is ranking there but how will we get there? At the onset of your dive into SEO competitive analysis, it's important you segment your analysis into three areas: content, authority, and opportunity. Mon, 30 Apr 2012 14:00:00 GMT http://searchenginewatch.com/article/2171188/3-Pillars-of-SEO-Competitive-Analysis Josh McCoy http://searchenginewatch.com/article/2165167/Internal-Linking-the-Other-Linking In a search, where linking is all the rage, we forget that just as important are the links we maintain internally on our sites. A great inbound link profile is pointless if your site can hardly be traversed by a search engine or human visitor. Mon, 02 Apr 2012 14:00:00 GMT http://searchenginewatch.com/article/2165167/Internal-Linking-the-Other-Linking Josh McCoy http://searchenginewatch.com/article/2156934/SEO-Personalization-An-Evolving-Relationship The search giants are leading us into a new era with the intentions of providing better search results. This leaves many uneasy in how to accept these changes. SEOs now must now remove their blinders and take advantage of the evolution of search. Mon, 05 Mar 2012 14:00:00 GMT http://searchenginewatch.com/article/2156934/SEO-Personalization-An-Evolving-Relationship Josh McCoy http://searchenginewatch.com/article/2144010/8-SEO-Tips-That-Take-15-Minutes-or-Less Implementing a full SEO campaign from scratch can be a large commitment for any company. However, there are a number of website tweaks that can be accomplished in 15 minutes or less that could increase your traffic immediately. Mon, 06 Feb 2012 14:00:00 GMT http://searchenginewatch.com/article/2144010/8-SEO-Tips-That-Take-15-Minutes-or-Less Josh McCoy http://searchenginewatch.com/article/2136668/7-Quick-Tips-to-Keep-Your-SEO-On-Track-in-2012 Now is a great time to review year-over-year data to get a big picture of SEO success without seasonality and other factors that can mar short-term analysis. You should also assess overall strategy, where SEO is going, and adjust accordingly. Wed, 11 Jan 2012 12:00:00 GMT http://searchenginewatch.com/article/2136668/7-Quick-Tips-to-Keep-Your-SEO-On-Track-in-2012 Josh McCoy http://searchenginewatch.com/article/2127975/Beyond-SEO-Retaining-the-Visitor It isn't all about rankings and traffic anymore. Visitor retention and conversion optimization are becoming the new focal points in the SEO world. It is time to quit thinking about a number and start thinking about an experience. Mon, 28 Nov 2011 14:00:00 GMT http://searchenginewatch.com/article/2127975/Beyond-SEO-Retaining-the-Visitor Josh McCoy http://searchenginewatch.com/article/2121275/Agency-SEO-Pain-Relief Just because your SEO campaign is experiencing hiccups doesn’t mean you aren’t a good SEO practitioner. Certain situations like this force you to look at the alternative factors that can affect SEO success. Quick-check these SEO data items. Mon, 31 Oct 2011 13:15:00 GMT http://searchenginewatch.com/article/2121275/Agency-SEO-Pain-Relief Josh McCoy http://searchenginewatch.com/article/2113713/7-Steps-Toward-Google-SERP-Domination Getting your site pages to rank on the first page is one thing, but what do you do once you get there? Here’s what you can do to gain additional visibility in first place search results and universal search and see higher referrals from Google. Mon, 03 Oct 2011 14:00:00 GMT http://searchenginewatch.com/article/2113713/7-Steps-Toward-Google-SERP-Domination Josh McCoy http://searchenginewatch.com/article/2099948/Hand-Feeding-Google-Covering-Your-SERP-Assets Covering your online assets often means “hand-feeding” Google your content. The first step in creating visibility is establishing a presence. Your first priority in SEO should be to givE Google your content, the way they want to see it. Mon, 08 Aug 2011 14:00:00 GMT http://searchenginewatch.com/article/2099948/Hand-Feeding-Google-Covering-Your-SERP-Assets Josh McCoy http://searchenginewatch.com/article/2078307/Breaking-3-Old-SEO-Habits Google’s constant algorithm tweaks are forcing SEOs to evolve. It can be difficult to change direction with our strategies, especially when we have watched old techniques work so well. Failure to adapt, however, may breed SEO failure. Mon, 13 Jun 2011 14:00:00 GMT http://searchenginewatch.com/article/2078307/Breaking-3-Old-SEO-Habits Josh McCoy http://searchenginewatch.com/article/2070968/SEO-Website-Redesign-Relaunching-Without-Losing-Sleep Redesigns can make an ugly site pretty, but they can also make a high traffic site invisible. Keep these tips and no-nos in mind and you can keep yourself out of the CEO’s office. SEO Redesign: Teamwork First It should go without saying,... Mon, 16 May 2011 09:00:00 GMT http://searchenginewatch.com/article/2070968/SEO-Website-Redesign-Relaunching-Without-Losing-Sleep Josh McCoy http://searchenginewatch.com/article/2067975/Analytical-Measurement-SEO-Ignorance-Isnt-Bliss Not establishing SEO goals is bad. Even worse is not knowing how to evaluate your campaign. Here's how to understand and assess the causation of analytical trends. Mon, 18 Apr 2011 14:01:00 GMT http://searchenginewatch.com/article/2067975/Analytical-Measurement-SEO-Ignorance-Isnt-Bliss Josh McCoy http://searchenginewatch.com/article/2066202/The-Slippery-Slope-of-SEO Recent algorithmic updates didn't just hurt the bad guys and clean up the SERPs. Many other sites felt the wrath of Google's tweaks. So, how do you adjust fire and move on from here? Mon, 21 Mar 2011 13:01:00 GMT http://searchenginewatch.com/article/2066202/The-Slippery-Slope-of-SEO Josh McCoy http://searchenginewatch.com/article/2066346/Big-Brands-and-Bad-Linking-How-to-Avoid-Google-Penalties The recent hype involving JCPenney's linking scheme penalty may have many wondering if their SEO firm is playing by the rules. Learn how you can avoid punishment from Google. Mon, 21 Feb 2011 12:01:00 GMT http://searchenginewatch.com/article/2066346/Big-Brands-and-Bad-Linking-How-to-Avoid-Google-Penalties Josh McCoy http://searchenginewatch.com/article/2066621/Designing-an-SEO-Friendly-URL-Structure The proper URL structure helps paint a picture of hierarchical importance on your site as well as your intended keyword focus on pages to the search engines. Oh, and it aids the user, too! Mon, 24 Jan 2011 14:01:00 GMT http://searchenginewatch.com/article/2066621/Designing-an-SEO-Friendly-URL-Structure Josh McCoy http://searchenginewatch.com/article/2065634/SEO-Factors-for-2011 As we begin the New Year, many SEOs have their eyes set on search engine ranking factors. Here are a few areas you should pay attention to -- because the engines are already sending subliminal messages. Mon, 03 Jan 2011 13:01:00 GMT http://searchenginewatch.com/article/2065634/SEO-Factors-for-2011 Josh McCoy http://searchenginewatch.com/article/2064236/Funneling-your-Traffic-into-Conversions Rankings and referrals are important but even more so is what your traffic is doing once they get to your site. Following these few easy steps helps to get your traffic back on track. Mon, 06 Dec 2010 11:01:00 GMT http://searchenginewatch.com/article/2064236/Funneling-your-Traffic-into-Conversions Josh McCoy http://searchenginewatch.com/article/2048701/Diversifying-Your-SEO Imagine your site as you would your investment portfolio. Spreading your assets evenly is extremely important to long-term growth. Mon, 08 Nov 2010 13:01:00 GMT http://searchenginewatch.com/article/2048701/Diversifying-Your-SEO Josh McCoy http://searchenginewatch.com/article/2064850/Your-Evil-Twin-Identifying-and-Managing-Duplicate-Content Duplicate content can keep you out of the SERPs. A host of tools can help you identify and manage duplicate content. Mon, 11 Oct 2010 05:01:00 GMT http://searchenginewatch.com/article/2064850/Your-Evil-Twin-Identifying-and-Managing-Duplicate-Content Josh McCoy http://searchenginewatch.com/article/2064325/Dont-Let-Small-Disconnects-Lead-to-SEO-Disaster When SEOs and webmasters aren't on the same page, it can lead to listings dropping off search engine result pages. Here's how to avoid three common SEO blunders. Mon, 13 Sep 2010 06:01:00 GMT http://searchenginewatch.com/article/2064325/Dont-Let-Small-Disconnects-Lead-to-SEO-Disaster Josh McCoy