http://searchenginewatch.com/ Latest News - Kevin Gibbons en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 01:31:04 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2179778/7-Reasons-Content-Marketing-is-Better-Than-Link-Building Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers. Here are seven reasons why. Fri, 25 May 2012 13:00:00 GMT http://searchenginewatch.com/article/2179778/7-Reasons-Content-Marketing-is-Better-Than-Link-Building Kevin Gibbons http://searchenginewatch.com/article/2170855/6-Ways-to-Boost-Your-Rankings-Using-Google-Authorship Google authorship and Google+ already influence personalized search results – which can boost the rankings for your social connections. This opens huge opportunities for individuals and means Google may reward you for being an online authority. Fri, 27 Apr 2012 09:00:00 GMT http://searchenginewatch.com/article/2170855/6-Ways-to-Boost-Your-Rankings-Using-Google-Authorship Kevin Gibbons http://searchenginewatch.com/article/2164105/How-to-Create-Great-Content-Without-Causing-Too-Much-Controversy When it comes to optimization, links equal power. Some bloggers and businesses don't care how they get these links. But quality content will build long-term SEO success. Here's how to create great content without causing too much controversy. Wed, 28 Mar 2012 13:00:00 GMT http://searchenginewatch.com/article/2164105/How-to-Create-Great-Content-Without-Causing-Too-Much-Controversy Kevin Gibbons http://searchenginewatch.com/article/2156615/7-Steps-to-Measure-SEO-Like-Paid-Search Decision makers understand the ROI of paid search, so why don't we think of measuring SEO in the same way? Once you've defined your business goals, SEO goals, and KPIs, this process will provide more measurable results – and a bigger budget. Fri, 02 Mar 2012 14:00:00 GMT http://searchenginewatch.com/article/2156615/7-Steps-to-Measure-SEO-Like-Paid-Search Kevin Gibbons http://searchenginewatch.com/article/2143521/Kick-Start-Your-PPC-Campaign-in-6-Easy-Steps Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd. Fri, 03 Feb 2012 13:00:00 GMT http://searchenginewatch.com/article/2143521/Kick-Start-Your-PPC-Campaign-in-6-Easy-Steps Kevin Gibbons http://searchenginewatch.com/article/2133530/Biggest-Search-Events-of-2011-Predictions-for-2012 What events helped to shape the search landscape of the year? Google’s Panda Update, SSL search, social signals and integration, and Google+ were among the biggest stories this year, but what can marketers expect to see next year? Wed, 21 Dec 2011 14:00:00 GMT http://searchenginewatch.com/article/2133530/Biggest-Search-Events-of-2011-Predictions-for-2012 Kevin Gibbons http://searchenginewatch.com/article/2131907/10-Ways-Rehashed-Content-Fails-Your-Website Successive search engine algorithm updates, combined with the rise of social media, means the web is a demanding place. Prioritize good-quality copy. Invest in your text up-front and gain a natural advantage for your website over the competition. Tue, 13 Dec 2011 12:00:00 GMT http://searchenginewatch.com/article/2131907/10-Ways-Rehashed-Content-Fails-Your-Website Kevin Gibbons http://searchenginewatch.com/article/2124917/WordPress-SEO-How-to-Optimize-Your-WordPress-Site The WordPress SEO process is similar to optimizing for any website. But with a WordPress installation you can customize many of your pages' SEO elements, as well as automate them to cut down on the time it takes to post a new item to your site. Tue, 15 Nov 2011 14:15:00 GMT http://searchenginewatch.com/article/2124917/WordPress-SEO-How-to-Optimize-Your-WordPress-Site Kevin Gibbons http://searchenginewatch.com/article/2117787/25-Tips-For-Giving-Your-PPC-Campaigns-a-Boost Paid search or PPC advertising can yield substantial returns on investment, but also needs careful control to keep budgets in check. Consider these tips on bids, ad copy, targeting, and more to maximize your ROI while minimizing your risk. Tue, 18 Oct 2011 13:00:00 GMT http://searchenginewatch.com/article/2117787/25-Tips-For-Giving-Your-PPC-Campaigns-a-Boost Kevin Gibbons http://searchenginewatch.com/article/2110285/How-to-Help-SEO-Customers-Who-Arent-Always-Right All too often, SEO professionals end up meeting with people who don’t understand the search industry. Miscommunications can easily turn into a bad reputation. Here are tips for working with clueless customers without offending or patronizing them. Tue, 20 Sep 2011 13:00:00 GMT http://searchenginewatch.com/article/2110285/How-to-Help-SEO-Customers-Who-Arent-Always-Right Kevin Gibbons http://searchenginewatch.com/article/2103575/6-Tips-to-Keep-Blog-Visitors-On-Your-Site Your blog posts are optimized, your pages are visible in the search engines, and you have an SEO strategy. Now you need to engage readers with additional content to further showcase your authority, encouraging repeat visits. Here's how to do it. Tue, 23 Aug 2011 11:00:00 GMT http://searchenginewatch.com/article/2103575/6-Tips-to-Keep-Blog-Visitors-On-Your-Site Kevin Gibbons http://searchenginewatch.com/article/2096689/Local-SEO-10-Tips-for-Ranking-in-Your-Area Any local business of any size can benefit from search engine optimization. Geo-specific optimization in particular can make a service-provider’s small investment go a long way, as well as ensure more relevant people click through to your pages. Tue, 26 Jul 2011 11:00:00 GMT http://searchenginewatch.com/article/2096689/Local-SEO-10-Tips-for-Ranking-in-Your-Area Kevin Gibbons http://searchenginewatch.com/article/2082024/21-Resources-New-Marketers-Must-Bookmark It’s essential for marketers to stay abreast of developments and best practices in the search industry. Regularly reading articles, research, and news stories will help you stay up to date. Start with this list of 21 tools and resources. Tue, 28 Jun 2011 13:05:00 GMT http://searchenginewatch.com/article/2082024/21-Resources-New-Marketers-Must-Bookmark Kevin Gibbons http://searchenginewatch.com/article/2074648/Online-Reputation-5-Ways-Youre-Offending-Online-Customers When you have an online presence, your customers will increase their expectations accordingly. Pay attention to the buzz about your company on forums and blogs or you will risk alienating your customers. Tue, 31 May 2011 11:00:00 GMT http://searchenginewatch.com/article/2074648/Online-Reputation-5-Ways-Youre-Offending-Online-Customers Kevin Gibbons http://searchenginewatch.com/article/2069227/5-Tips-on-Building-Brand-Loyalty-via-Twitter Twitter has immense value, even if it's hard to measure. It's superb for building brand loyalty, as long as you approach it in the right spirit. Tue, 03 May 2011 11:01:00 GMT http://searchenginewatch.com/article/2069227/5-Tips-on-Building-Brand-Loyalty-via-Twitter Kevin Gibbons http://searchenginewatch.com/article/2064888/How-to-Entertain-Your-Facebook-Fans There are a number of ways to accumulate fans and none of them are easy. Here's how to entertain those fans once you've built them up. Tue, 05 Apr 2011 12:43:00 GMT http://searchenginewatch.com/article/2064888/How-to-Entertain-Your-Facebook-Fans Kevin Gibbons http://searchenginewatch.com/article/2066909/Why-Social-Media-Paranoia-is-Healthy A little bit of social media paranoia can help you protect yourself on social media sites. Here are nine basic guidelines for social media communications. Tue, 08 Mar 2011 12:30:00 GMT http://searchenginewatch.com/article/2066909/Why-Social-Media-Paranoia-is-Healthy Kevin Gibbons http://searchenginewatch.com/article/2067425/How-to-Market-Charities-Online-For-Free Once you've found a volunteer workforce willing to invest their time, here's how charities can advertise cost-effectively online and drive traffic via SEO. Tue, 08 Feb 2011 12:30:00 GMT http://searchenginewatch.com/article/2067425/How-to-Market-Charities-Online-For-Free Kevin Gibbons http://searchenginewatch.com/article/2066406/10-Tips-for-Top-Business-Blogging Is your business blog ready to work in 2011? Read on for some top tips for blogging success. Tue, 11 Jan 2011 11:01:00 GMT http://searchenginewatch.com/article/2066406/10-Tips-for-Top-Business-Blogging Kevin Gibbons http://searchenginewatch.com/article/2064419/10-Essential-New-Year-Resolutions-for-Web-Marketers Want to really nail your company's web marketing in 2011? Then here are 10 things you can't fail to do. Mon, 27 Dec 2010 11:01:00 GMT http://searchenginewatch.com/article/2064419/10-Essential-New-Year-Resolutions-for-Web-Marketers Kevin Gibbons