http://searchenginewatch.com/ Latest News - Marc Poirier en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 01:30:53 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2174008/Why-Search-Agencies-Should-Tune-Into-the-Display-Buzz Display is on its way to becoming a $200 billion industry. By choosing to purchase display through an ad exchange or DSP, agencies will be making a safe and smart investment in display advertising offerings both now, and in the future. Fri, 11 May 2012 09:00:00 GMT http://searchenginewatch.com/article/2174008/Why-Search-Agencies-Should-Tune-Into-the-Display-Buzz Marc Poirier http://searchenginewatch.com/article/2167537/adCenter-to-Add-Broad-Match-Modifier The adCenter product team is set to deliver an important improvements that will bring adCenter even closer to Google AdWords parity and improve your PPC results: broad match modifier. Here's how to make the most out of it immediately. Fri, 13 Apr 2012 11:00:00 GMT http://searchenginewatch.com/article/2167537/adCenter-to-Add-Broad-Match-Modifier Marc Poirier http://searchenginewatch.com/article/2159918/Understanding-adCenters-Brand-New-Negative-Union-Paradigm The Microsoft adCenter product team is releasing an enhancement to make negative keywords at the same hierarchy levels work more like they do in AdWords. Here’s what you’ll have to do to take advantage of this union made in PPC heaven. Fri, 16 Mar 2012 09:00:00 GMT http://searchenginewatch.com/article/2159918/Understanding-adCenters-Brand-New-Negative-Union-Paradigm Marc Poirier http://searchenginewatch.com/article/2140764/Google-AdMob-A-Performance-Marketers-Opinion Unless your products are extremely broad appeal or you're selling mobile download bale goods (e.g., apps, books, music or video), let me save you some time, frustration and money: there is no apparent way to leverage AdMob for performance marketing. Tue, 24 Jan 2012 12:00:00 GMT http://searchenginewatch.com/article/2140764/Google-AdMob-A-Performance-Marketers-Opinion Marc Poirier http://searchenginewatch.com/article/2122226/Advanced-PPC-Optimization-Techniques-for-adCenter-Filtration-and-Quality-Score-Considerations Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation nuances; how to increase bid minimums so ads consistently serve; and landing page best practices. Thu, 03 Nov 2011 11:00:00 GMT http://searchenginewatch.com/article/2122226/Advanced-PPC-Optimization-Techniques-for-adCenter-Filtration-and-Quality-Score-Considerations Marc Poirier http://searchenginewatch.com/article/2114535/Advanced-PPC-Optimization-Techniques-for-adCenter-Filling-the-Matching-Gaps Understanding the specific nuances involved in how adCenter approaches broad matches (as opposed to Google AdWords) will help you better optimize your PPC campaigns for adCenter. Here are a few tips on how to expand strategic keywords for adCenter. Wed, 05 Oct 2011 12:00:00 GMT http://searchenginewatch.com/article/2114535/Advanced-PPC-Optimization-Techniques-for-adCenter-Filling-the-Matching-Gaps Marc Poirier http://searchenginewatch.com/article/2107132/Advanced-PPC-Optimization-Tips-for-adCenter-Bidding-by-Match-Type Thoughtful match type bidding can help you immediately realize performance gains by maximizing volume and lowering your costs per click. Here’s a guide to explicit vs. implicit bidding, common mistakes, and profitable match type best practices. Wed, 07 Sep 2011 12:00:00 GMT http://searchenginewatch.com/article/2107132/Advanced-PPC-Optimization-Tips-for-adCenter-Bidding-by-Match-Type Marc Poirier http://searchenginewatch.com/article/2100618/Advanced-PPC-Optimization-Tips-for-adCenter-Negative-Keywords Want to improve your Microsoft adCenter results? Start by thoroughly reviewing your negative keyword management and noting how it differs from AdWords. Here’s a guide to help make sure you aren’t limiting the volume of your impressions and clicks. Wed, 10 Aug 2011 11:30:00 GMT http://searchenginewatch.com/article/2100618/Advanced-PPC-Optimization-Tips-for-adCenter-Negative-Keywords Marc Poirier http://searchenginewatch.com/article/2078937/Reality-Check-adCenter-is-NOT-a-Second-Tier-Engine Your job is to improve results. The fastest most surefire way to make that happen is to take your best performing ad groups from AdWords and spend half a day replicating them into adCenter for a significant lift. Wed, 15 Jun 2011 11:00:00 GMT http://searchenginewatch.com/article/2078937/Reality-Check-adCenter-is-NOT-a-Second-Tier-Engine Marc Poirier http://searchenginewatch.com/article/2063914/Google-Analytics-Brings-Conversion-Revenue-Attribution-to-the-Masses Google has taken a long awaited step in the direction of clarifying and standardizing the attribution problem by announcing Multi-Channel Funnels. This is arguably the most important Google Analytics improvement in years. Wed, 20 Apr 2011 11:01:00 GMT http://searchenginewatch.com/article/2063914/Google-Analytics-Brings-Conversion-Revenue-Attribution-to-the-Masses Marc Poirier http://searchenginewatch.com/article/2065309/Facebook-Sponsored-Stories-A-New-Era-in-Online-Advertising Will Sponsored Stories perform better than standard Facebook ad campaigns? Some early impressions. Fri, 25 Mar 2011 11:01:00 GMT http://searchenginewatch.com/article/2065309/Facebook-Sponsored-Stories-A-New-Era-in-Online-Advertising Marc Poirier http://searchenginewatch.com/article/2065464/Twitter-Promoted-Tweets-Accounts-A-Preview An overview of what you can expect once Twitter's self-serve ad platform becomes available. Wed, 23 Feb 2011 12:01:00 GMT http://searchenginewatch.com/article/2065464/Twitter-Promoted-Tweets-Accounts-A-Preview Marc Poirier http://searchenginewatch.com/article/2065593/Retargeting-An-Introduction-to-a-New-Opportunity What retargeting is, why you should care, and what you can do to start offering it to your clients. Wed, 26 Jan 2011 12:01:00 GMT http://searchenginewatch.com/article/2065593/Retargeting-An-Introduction-to-a-New-Opportunity Marc Poirier http://searchenginewatch.com/article/2064117/Online-Advertising-The-End-of-Cookies Regardless of how we track, it's what we do with the data that is the main issue. Privacy concerns aren't going away, so it's our responsibility as marketers to use the data we gather responsibly. Fri, 10 Dec 2010 16:06:00 GMT http://searchenginewatch.com/article/2064117/Online-Advertising-The-End-of-Cookies Marc Poirier http://searchenginewatch.com/article/2048817/Apple-iAd-A-Summary-for-Search-Marketers Can iAds succeed? That's the big question. Everything SEMs need to know about iAds, including how they differ from IAB ads, the iAd network, targeting, metrics, how much a typical campaign costs, PPC vs. CPM, and revenue sharing. Fri, 17 Sep 2010 05:01:00 GMT http://searchenginewatch.com/article/2048817/Apple-iAd-A-Summary-for-Search-Marketers Marc Poirier http://searchenginewatch.com/article/2064650/Google-AdWords-Enhanced-CPC-vs.-Conversion-Optimizer Who should use which feature and why? Early reactions on which tool is better for search marketers. Fri, 20 Aug 2010 04:01:00 GMT http://searchenginewatch.com/article/2064650/Google-AdWords-Enhanced-CPC-vs.-Conversion-Optimizer Marc Poirier http://searchenginewatch.com/article/2065685/Real-time-Bidding-The-SEM-Perspective Get ready people. Real-time bidding works a great deal better than old school display. Fri, 23 Jul 2010 11:01:00 GMT http://searchenginewatch.com/article/2065685/Real-time-Bidding-The-SEM-Perspective Marc Poirier http://searchenginewatch.com/article/2067129/Bridging-the-Gap-Between-Search-and-Display These pivotal points about how display differs from search should influence your approach in an integrated performance marketing offering. Fri, 25 Jun 2010 05:01:00 GMT http://searchenginewatch.com/article/2067129/Bridging-the-Gap-Between-Search-and-Display Marc Poirier http://searchenginewatch.com/article/2065595/7-Things-Agencies-Hate-About-Facebook-Social-Ads Facebook does several things wrong, preventing SEM agencies from experimenting further and becoming bigger spenders. Here are the seven most annoying things about Facebook Social Ads. Fri, 28 May 2010 05:01:00 GMT http://searchenginewatch.com/article/2065595/7-Things-Agencies-Hate-About-Facebook-Social-Ads Marc Poirier http://searchenginewatch.com/article/2049001/Google-Hearts-Agencies-XOXOXO Google invests in new training programs, changes the API fee system, and creates lists of certified partners. So how does this change the game for agencies? Fri, 30 Apr 2010 05:01:00 GMT http://searchenginewatch.com/article/2049001/Google-Hearts-Agencies-XOXOXO Marc Poirier