http://searchenginewatch.com/ Latest News - Liana Evans en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 01:30:32 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2067128/5-Tips-for-Optimizing-and-Integrating-Your-Social-Media-Content Integration across multiple platforms, whether its social media, SEO, e-mail, or offline, is just as important as creating the content for a particular marketing medium. Sun, 23 Jan 2011 18:01:00 GMT http://searchenginewatch.com/article/2067128/5-Tips-for-Optimizing-and-Integrating-Your-Social-Media-Content Liana Evans http://searchenginewatch.com/article/2065224/Customer-Service-in-Social-Media By participating the right way in social media, you can set yourself up for some great rewards. Being in the right place, at the right time, and having a plan for dealing with negative issues can be a great way to use social media channels for your busine Mon, 21 Dec 2009 05:01:00 GMT http://searchenginewatch.com/article/2065224/Customer-Service-in-Social-Media Liana Evans http://searchenginewatch.com/article/2065013/Local-Small-Businesses-and-Social-Media-Marketing It's more important than ever for small businesses to become active in social media communities in some aspect. Mon, 07 Dec 2009 03:00:00 GMT http://searchenginewatch.com/article/2065013/Local-Small-Businesses-and-Social-Media-Marketing Liana Evans http://searchenginewatch.com/article/2064903/Marketing-Tactics-vs.-Social-Media-Strategy Fully research why you're using a particular social media strategy tactic. Did your agency tell you that you "need" it? Or is your audience there and interacting already, or is there potential for branding and exposure? Mon, 23 Nov 2009 05:01:00 GMT http://searchenginewatch.com/article/2064903/Marketing-Tactics-vs.-Social-Media-Strategy Liana Evans http://searchenginewatch.com/article/2064451/Your-Social-Media-Content-Must-Be-Valuable Listening to your audience in social media communities talk about the best features of your product should give you insight into how to provide them with valuable content. Mon, 09 Nov 2009 03:00:00 GMT http://searchenginewatch.com/article/2064451/Your-Social-Media-Content-Must-Be-Valuable Liana Evans http://searchenginewatch.com/article/2067573/How-to-Earn-Respect-in-Social-Media Just because you and your company are a big deal in the offline world doesn't mean you'll win friends and influence in social networks. Mon, 26 Oct 2009 03:00:00 GMT http://searchenginewatch.com/article/2067573/How-to-Earn-Respect-in-Social-Media Liana Evans http://searchenginewatch.com/article/2066998/Who-Owns-the-Social-Media-Conversation Your company is more than just one person; make sure your social media strategy reflects that. Mon, 12 Oct 2009 02:00:00 GMT http://searchenginewatch.com/article/2066998/Who-Owns-the-Social-Media-Conversation Liana Evans http://searchenginewatch.com/article/2067522/What-Is-Your-R-for-ROI-in-Social-Media Each company needs to define its own "return" in their ROI when they implement social media strategies. You can have several reasons you want to implement a social media strategy, those can all be measured as a return. Mon, 28 Sep 2009 14:06:00 GMT http://searchenginewatch.com/article/2067522/What-Is-Your-R-for-ROI-in-Social-Media Liana Evans http://searchenginewatch.com/article/2067353/The-Link-Between-Search-and-Social Search isn't limited to just a search engine anymore. In search and on social sites, the goal is the same: being found. People are increasingly turning to social sites for searches, and trusting the information they find there. Mon, 14 Sep 2009 05:02:00 GMT http://searchenginewatch.com/article/2067353/The-Link-Between-Search-and-Social Liana Evans http://searchenginewatch.com/article/2064649/Can-Social-Media-Be-Measured There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing. Mon, 31 Aug 2009 12:47:00 GMT http://searchenginewatch.com/article/2064649/Can-Social-Media-Be-Measured Liana Evans http://searchenginewatch.com/article/2049289/In-Social-Media-Come-Bearing-Gifts When you come storming into a community with only your marketing message, you're no better than a party crasher. It's imperative that you understand the community you're dealing with, and come prepared to add value to the community. Mon, 17 Aug 2009 05:01:00 GMT http://searchenginewatch.com/article/2049289/In-Social-Media-Come-Bearing-Gifts Liana Evans http://searchenginewatch.com/article/2066838/Understanding-Social-Media-Communities Social communities, whether they're online or offline, have interesting dynamics. To make any kind of headway, you must understand and respect how each individual community functions before charging in to join the party. Mon, 03 Aug 2009 04:01:00 GMT http://searchenginewatch.com/article/2066838/Understanding-Social-Media-Communities Liana Evans http://searchenginewatch.com/article/2067270/Bring-Legal-in-Early-on-Your-Social-Media-Strategy With social media, it's better to make your legal team a part of the process from the beginning. Knowing the legal rules of the road when you're entering into and engaging in conversations on social media sites can save a lot of time, sweat, tears, and -- Mon, 20 Jul 2009 05:01:00 GMT http://searchenginewatch.com/article/2067270/Bring-Legal-in-Early-on-Your-Social-Media-Strategy Liana Evans http://searchenginewatch.com/article/2063956/Customer-Service-in-Social-Media By participating the right way in social media, you can set yourself up for some great rewards. Being in the right place, at the right time, and having a plan for dealing with negative issues can be a great way to use social media channels for your busine Mon, 06 Jul 2009 05:01:00 GMT http://searchenginewatch.com/article/2063956/Customer-Service-in-Social-Media Liana Evans http://searchenginewatch.com/article/2048542/Get-Your-Head-Out-of-the-Sand A good chunk of your customers or potential customers are involved in social media in some way. Do you know what they're saying about you? Are you missing out on opportunities to connect with them? Mon, 22 Jun 2009 12:23:00 GMT http://searchenginewatch.com/article/2048542/Get-Your-Head-Out-of-the-Sand Liana Evans http://searchenginewatch.com/article/2066598/What-Are-Your-Social-Media-Goals Most companies are reluctant to enter the social media space because the ROI is a tough nut to crack. Your social media goals will be strikingly different than an SEO or PPC strategy. Mon, 08 Jun 2009 11:32:00 GMT http://searchenginewatch.com/article/2066598/What-Are-Your-Social-Media-Goals Liana Evans http://searchenginewatch.com/article/2067281/Leave-Your-Ego-at-the-Door In the world of social media, it's about what the community and its members think, not about what your company thinks. Trying to get some traditional marketers and public relations practitioners to understand that is no easy task. Tue, 26 May 2009 14:58:00 GMT http://searchenginewatch.com/article/2067281/Leave-Your-Ego-at-the-Door Liana Evans http://searchenginewatch.com/article/2065672/Include-Your-Employees-in-Your-Social-Media-Strategy Before launching any kind of social media strategy, companies need to first understand that it can be affected by anyone who receives a paycheck from them. It's important to make sure you not only plan contingencies for your corporate social media efforts Mon, 11 May 2009 22:21:00 GMT http://searchenginewatch.com/article/2065672/Include-Your-Employees-in-Your-Social-Media-Strategy Liana Evans http://searchenginewatch.com/article/2049077/Do-You-Know-Where-Your-Audience-Is Social media is about starting conversations that lead to building relationships. To successfully start building those conversations, you actually have to know where to find your core audience. Mon, 27 Apr 2009 14:12:00 GMT http://searchenginewatch.com/article/2049077/Do-You-Know-Where-Your-Audience-Is Liana Evans http://searchenginewatch.com/article/2048593/Most-Corporate-Social-Media-Efforts-Will-Fail Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. It basically comes down to understanding what is really involved in launching a social media strategy. Mon, 13 Apr 2009 04:01:00 GMT http://searchenginewatch.com/article/2048593/Most-Corporate-Social-Media-Efforts-Will-Fail Liana Evans