http://searchenginewatch.com/ Latest News - Gregg Stewart en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 01:30:44 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2153174/Yelp-Reviews-Aid-Local-Search-Optimization-on-Apple-Siri-Results The hypothesis: Yelp reviews are a primary optimization key for local listings in Siri. Here are the results for one experiment designed to undertand Apple's data sources and explore the causality between Yelp reviews and listing position. Mon, 20 Feb 2012 13:00:00 GMT http://searchenginewatch.com/article/2153174/Yelp-Reviews-Aid-Local-Search-Optimization-on-Apple-Siri-Results Gregg Stewart http://searchenginewatch.com/article/2067704/SMB-Must-Haves-in-2011 Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year. Sun, 23 Jan 2011 17:01:00 GMT http://searchenginewatch.com/article/2067704/SMB-Must-Haves-in-2011 Gregg Stewart http://searchenginewatch.com/article/2067869/Focusing-Your-Message-from-National-to-Local-Part-2 How to parse out responsibilities for social media and set up a measurement dashboard for comparing local and national results. Fri, 18 Dec 2009 05:03:00 GMT http://searchenginewatch.com/article/2067869/Focusing-Your-Message-from-National-to-Local-Part-2 Gregg Stewart http://searchenginewatch.com/article/2065343/Focusing-Your-Message-from-National-to-Local-Part-1 How to develop a strategic plan that includes Web site management, paid, organic and mobile search, display ads, Internet yellow pages, local listing feeds, and user-generated content. Fri, 11 Dec 2009 06:17:00 GMT http://searchenginewatch.com/article/2065343/Focusing-Your-Message-from-National-to-Local-Part-1 Gregg Stewart http://searchenginewatch.com/article/2048732/The-Year-of-Mobile-Closer-Than-We-Think Consumers are increasingly relying on smartphones and other mobile devices to select local businesses and brands. Consider these trends. Fri, 13 Nov 2009 03:00:00 GMT http://searchenginewatch.com/article/2048732/The-Year-of-Mobile-Closer-Than-We-Think Gregg Stewart http://searchenginewatch.com/article/2066193/Consumers-Head-Online-for-Local-Business-Information A study identifies how consumers use mobile, Google Maps, ratings, reviews, and Internet yellow pages to obtain information about local businesses. Fri, 16 Oct 2009 03:00:00 GMT http://searchenginewatch.com/article/2066193/Consumers-Head-Online-for-Local-Business-Information Gregg Stewart http://searchenginewatch.com/article/2067745/Local-Search-Changing-with-the-Seasons Even though the seasons are changing, the changes are never very drastic. Change happens over a period of time. The same holds true for your local search program. Fri, 18 Sep 2009 13:03:00 GMT http://searchenginewatch.com/article/2067745/Local-Search-Changing-with-the-Seasons Gregg Stewart http://searchenginewatch.com/article/2064631/Search-Engine-Wars-the-Local-Front Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources. Fri, 21 Aug 2009 15:00:00 GMT http://searchenginewatch.com/article/2064631/Search-Engine-Wars-the-Local-Front Gregg Stewart http://searchenginewatch.com/article/2066449/Mobile-Coupons-Offer-Multiple-Benefits Consumers love the cost savings of mobile coupons. Marketers love their many benefits. Mobile coupons are an inexpensive way to take advantage of what works in mobile marketing today. Fri, 24 Jul 2009 06:00:00 GMT http://searchenginewatch.com/article/2066449/Mobile-Coupons-Offer-Multiple-Benefits Gregg Stewart http://searchenginewatch.com/article/2066077/Bing-Early-Estimations-in-Local-Search It's way too early to say Bing is a success, but initial trials are favorable. Where Bing could shine is in local search, a relatively untapped revenue source and a fragmented marketplace. Fri, 26 Jun 2009 14:31:00 GMT http://searchenginewatch.com/article/2066077/Bing-Early-Estimations-in-Local-Search Gregg Stewart http://searchenginewatch.com/article/2066023/Ranking-in-Local-Listings Why are local listings important? It's all about consumer usage. With so many consumers seeking local listing information, it's vital that advertisers with local entities proactively manage and improve their listings' accuracy to help gain favorable posit Fri, 29 May 2009 14:39:00 GMT http://searchenginewatch.com/article/2066023/Ranking-in-Local-Listings Gregg Stewart http://searchenginewatch.com/article/2065718/Should-Local-Marketers-Get-Twitterpated The Twitter phenomenon is exploding, so is it time for local marketers to embrace Twitter? Like most new/emerging platforms, it depends on your business category. Fri, 01 May 2009 15:10:00 GMT http://searchenginewatch.com/article/2065718/Should-Local-Marketers-Get-Twitterpated Gregg Stewart http://searchenginewatch.com/article/2067418/Improve-Lead-Conversions-with-Speed-and-Quality Today's economic environment forces all of us to do more with the same or less. The way to get more sales out of lead-gen efforts is by increasing the conversion rate with fast and thorough follow-up. Fri, 03 Apr 2009 14:39:00 GMT http://searchenginewatch.com/article/2067418/Improve-Lead-Conversions-with-Speed-and-Quality Gregg Stewart http://searchenginewatch.com/article/2049211/Integration-in-a-Decentralized-World As a VP of advertising or CMO, where do you start and end your exploration for communication integration and efficiency? Let's start with the basics and move toward the complex to address the questions. Fri, 06 Mar 2009 13:55:00 GMT http://searchenginewatch.com/article/2049211/Integration-in-a-Decentralized-World Gregg Stewart http://searchenginewatch.com/article/2067607/Local-Search-Tactics-for-Tough-Economic-Times What tactics and best practices can improve our local search campaigns in these challenging times? Local search marketing efforts focus around ensuring you're the one chosen when the question of "where to buy" arises. Fri, 06 Feb 2009 14:49:00 GMT http://searchenginewatch.com/article/2067607/Local-Search-Tactics-for-Tough-Economic-Times Gregg Stewart http://searchenginewatch.com/article/2064366/Lies-Damned-Lies-and-Statistics Over the past year, I've been in numerous meetings with advertisers, agencies, and online media vendors, and I'm often amazed at the confusion surrounding how local search campaign analytics are reported, and sometimes twisted, to create a desired story. Fri, 09 Jan 2009 15:11:00 GMT http://searchenginewatch.com/article/2064366/Lies-Damned-Lies-and-Statistics Gregg Stewart http://searchenginewatch.com/article/2067438/User-Ratings-and-Reviews-Join-the-Conversation Consumer usage of ratings and reviews continues to grow, as well as their importance to everyday local business information. Word-of-mouth marketing is one of the most effective ways to sell a product/service, and that's exactly what consumer reviews prov Fri, 12 Dec 2008 17:27:00 GMT http://searchenginewatch.com/article/2067438/User-Ratings-and-Reviews-Join-the-Conversation Gregg Stewart http://searchenginewatch.com/article/2065984/Offline-and-Online-Conversions-Tracking-Increase-Your-ROI The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions -- both online and offline -- can be tricky, but it is an important part of any online marketing program, especially for businesses with a Fri, 14 Nov 2008 15:04:00 GMT http://searchenginewatch.com/article/2065984/Offline-and-Online-Conversions-Tracking-Increase-Your-ROI Gregg Stewart http://searchenginewatch.com/article/2048376/Making-the-Most-of-Your-Local-Search-Marketing-Dollars Clients often ask where they should spend their marketing dollars: online or offline, search or display? The problem with these questions: they assume there's one or only a few sources for all local sales leads. The question isn't "either/or," it's about Fri, 17 Oct 2008 15:36:00 GMT http://searchenginewatch.com/article/2048376/Making-the-Most-of-Your-Local-Search-Marketing-Dollars Gregg Stewart http://searchenginewatch.com/article/2067400/Getting-to-Know-Local-SEO Local SEO is a must for businesses that sell products locally to a specified geographical area. The channels consumers are using to search are changing. Is your marketing strategy adapting? Fri, 19 Sep 2008 16:30:00 GMT http://searchenginewatch.com/article/2067400/Getting-to-Know-Local-SEO Gregg Stewart