http://searchenginewatch.com/ Latest News - Sage Lewis en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 01:29:59 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2048433/Solve-Your-Call-Tracking-Problems-Now Tracking calls has long been seen as a Holy Grail of tracking promotions. The good news? That Holy Grail is available and possible for marketers of every size. Thu, 31 Dec 2009 05:01:00 GMT http://searchenginewatch.com/article/2048433/Solve-Your-Call-Tracking-Problems-Now Sage Lewis http://searchenginewatch.com/article/2066741/Link-Building-Basics-3-Great-Tips Debra Mastaler's session as SES Chicago was jam-packed with great tips, tools, and concepts. Here are some of the highlights. Thu, 17 Dec 2009 05:01:00 GMT http://searchenginewatch.com/article/2066741/Link-Building-Basics-3-Great-Tips Sage Lewis http://searchenginewatch.com/article/2064900/Tickets-and-Pies Push the conversion rates of your promotions into the stratosphere using these tips. Thu, 03 Dec 2009 03:00:00 GMT http://searchenginewatch.com/article/2064900/Tickets-and-Pies Sage Lewis http://searchenginewatch.com/article/2049279/The-Promotion-Recipe Are your social media contacts numb to your promotions? Spice them up using these tips. Thu, 19 Nov 2009 03:00:00 GMT http://searchenginewatch.com/article/2049279/The-Promotion-Recipe Sage Lewis http://searchenginewatch.com/article/2067805/Do-Follow Pros and cons of building links through blog comments. Thu, 05 Nov 2009 03:00:00 GMT http://searchenginewatch.com/article/2067805/Do-Follow Sage Lewis http://searchenginewatch.com/article/2049446/All-Links-Are-Not-Created-Equal As link building evolves and changes over time, we need to look at a variety of factors that determine whether a link is useful. Thu, 22 Oct 2009 03:00:00 GMT http://searchenginewatch.com/article/2049446/All-Links-Are-Not-Created-Equal Sage Lewis http://searchenginewatch.com/article/2049020/Paid-Links-Seller-and-Buyer-Beware Don't let your site drop out of search results. Here's how. Thu, 08 Oct 2009 03:00:00 GMT http://searchenginewatch.com/article/2049020/Paid-Links-Seller-and-Buyer-Beware Sage Lewis http://searchenginewatch.com/article/2067377/Sages-Twitter-Promotion-Experiment How do people feel about selling or being sold in social media? Is charity one thing, but for-profit something different? Thu, 24 Sep 2009 14:46:00 GMT http://searchenginewatch.com/article/2067377/Sages-Twitter-Promotion-Experiment Sage Lewis http://searchenginewatch.com/article/2066260/Links-Top-List-of-Search-Engine-Ranking-Factors In a recent survey of industry experts, four of the top five search engine ranking factors were link-related. Links may not always be the most important ranking factor, but today, it appears they are the dominating force. Thu, 10 Sep 2009 13:04:00 GMT http://searchenginewatch.com/article/2066260/Links-Top-List-of-Search-Engine-Ranking-Factors Sage Lewis http://searchenginewatch.com/article/2066344/Have-We-Lost-All-Control In the age of social media, marketers are not controlling the message. So the next time you have a promotion, ask yourself what you can do to get people talking about it. Thu, 27 Aug 2009 14:49:00 GMT http://searchenginewatch.com/article/2066344/Have-We-Lost-All-Control Sage Lewis http://searchenginewatch.com/article/2067015/Promotions-Come-in-All-Shapes-Sizes-and-Colors We often think of promotions as giving something away or getting people to enter a contest. But there can also be promotions to raise awareness. Thu, 13 Aug 2009 11:15:00 GMT http://searchenginewatch.com/article/2067015/Promotions-Come-in-All-Shapes-Sizes-and-Colors Sage Lewis http://searchenginewatch.com/article/2066749/Re-Thinking-Link-Building-Commentary Readers respond to Sage's last column, where he urged them to change the way they think about link building. Thu, 30 Jul 2009 06:00:00 GMT http://searchenginewatch.com/article/2066749/Re-Thinking-Link-Building-Commentary Sage Lewis http://searchenginewatch.com/article/2048795/Re-Thinking-Link-Building I've yet to meet anyone who loves to chase down links, and the time involved can become costly. Is passing the task off to interns or outsourcing this important task to India the answer? Thu, 16 Jul 2009 14:18:00 GMT http://searchenginewatch.com/article/2048795/Re-Thinking-Link-Building Sage Lewis http://searchenginewatch.com/article/2067224/PageRank-Sculpting-Welcome-Back-to-High-School-Hell Google's new rules affecting PageRank sculpting bring us back to high school. Instead of letting us vouch for our cool friends and disavow the geeks who want to hang out with us, Google is now punishing us for being one of the cool kids. Thu, 02 Jul 2009 14:37:00 GMT http://searchenginewatch.com/article/2067224/PageRank-Sculpting-Welcome-Back-to-High-School-Hell Sage Lewis http://searchenginewatch.com/article/2064761/Sages-Dirty-Little-Secret Lean forward here. I'm about to tell you a dirty little secret: Part of an effective PR response is to keep the controversy going. Thu, 18 Jun 2009 06:01:00 GMT http://searchenginewatch.com/article/2064761/Sages-Dirty-Little-Secret Sage Lewis http://searchenginewatch.com/article/2064643/The-Best-Links-Come-from-Knowing-Thy-Self Think about what you love and then see how you might be able to create some content that would be of interest to the people in that community. Love is the secret ingredient to link building. Thu, 04 Jun 2009 12:11:00 GMT http://searchenginewatch.com/article/2064643/The-Best-Links-Come-from-Knowing-Thy-Self Sage Lewis http://searchenginewatch.com/article/2064772/Cabelas-Performics-and-Performance-Marketing Today. we'll look at an interesting promotion that drives online shoppers to offline retail locations using coupons. There are some important things to learn from this successful online/offline promotion. Thu, 21 May 2009 13:51:00 GMT http://searchenginewatch.com/article/2064772/Cabelas-Performics-and-Performance-Marketing Sage Lewis http://searchenginewatch.com/article/2049194/Make-Sure-Your-Promotion-Is-Legal Jumping into sponsoring a promotion without first thinking through the potential legal issues involved could lead you into trouble. Here are some things to keep in mind. Thu, 07 May 2009 15:30:00 GMT http://searchenginewatch.com/article/2049194/Make-Sure-Your-Promotion-Is-Legal Sage Lewis http://searchenginewatch.com/article/2064768/Building-Links-by-Building-Trust I want to share one idea that you can act on right this very minute to help you with your link building. It might actually be the tool you need to push through the rest of this recession. Thu, 23 Apr 2009 15:40:00 GMT http://searchenginewatch.com/article/2064768/Building-Links-by-Building-Trust Sage Lewis http://searchenginewatch.com/article/2066958/How-to-Evolve-this-Column I asked people to fill out a survey of some possible ways they would like to see this column evolve. These are the end results. Thu, 09 Apr 2009 14:13:00 GMT http://searchenginewatch.com/article/2066958/How-to-Evolve-this-Column Sage Lewis