http://searchenginewatch.com/ Latest News - Mark Jackson en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 01:29:46 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2178497/Google-Link-Schemes-Several-Shades-of-Gray What Google says about link schemes is important to understand. Understanding the gray area between what Google says and what (currently) works is a different matter. This post examines each of the examples of link schemes provided by Google. Tue, 22 May 2012 10:00:00 GMT http://searchenginewatch.com/article/2178497/Google-Link-Schemes-Several-Shades-of-Gray Mark Jackson http://searchenginewatch.com/article/2169465/Building-a-Good-Link-Profile-Measure-Twice-Cut-Once Everyone’s link building plan should be unique. Don’t just look at link building as a tactical affair. You need to analyze your particular situation, devise a strategy, and then lay out the tactics that will help to get you where you want to be. Sun, 22 Apr 2012 17:00:00 GMT http://searchenginewatch.com/article/2169465/Building-a-Good-Link-Profile-Measure-Twice-Cut-Once Mark Jackson http://searchenginewatch.com/article/2163423/How-Google-Handles-SEO-My-Beef-With-Matt-Cutts Google can’t replace SEO. Google still needs SEO to push forward the message that companies need to produce quality content, make that content accessible and promote that content, so that it can earn the right to appear in the major search engines. Sun, 25 Mar 2012 16:00:00 GMT http://searchenginewatch.com/article/2163423/How-Google-Handles-SEO-My-Beef-With-Matt-Cutts Mark Jackson http://searchenginewatch.com/article/2155167/Tools-to-Help-SEOs-With-ADD-Get-Work-Done A vast majority of SEOs believe they “suffer” from ADD. After all, SEOs are being asked to do a lot. Today, many tools are available to help folks organize their SEO work, so that ideas result in action items which (hopefully) result in results. Sun, 26 Feb 2012 16:00:00 GMT http://searchenginewatch.com/article/2155167/Tools-to-Help-SEOs-With-ADD-Get-Work-Done Mark Jackson http://searchenginewatch.com/article/2142065/Reach-and-Frequency-SEO-Secret-to-Brand-Building-on-Google SEO has reached a point where you could make an argument that some traditional metrics of building a brand should be incorporated into reporting of “success” for SEO. If you can build the brand, shouldn’t it help natural search engine rankings? Sun, 29 Jan 2012 16:00:00 GMT http://searchenginewatch.com/article/2142065/Reach-and-Frequency-SEO-Secret-to-Brand-Building-on-Google Mark Jackson http://searchenginewatch.com/article/2129924/SEO-is-Both-Science-and-Art More often than not, the craft of search engine optimization is truly a unique practice. SEO is often misunderstood and can be painfully difficult to staff for and is, by definition, science (experimentation) and art (keyword targeting). Here’s why. Mon, 05 Dec 2011 14:00:00 GMT http://searchenginewatch.com/article/2129924/SEO-is-Both-Science-and-Art Mark Jackson http://searchenginewatch.com/article/2123164/Back-to-Basics-SEO-101 By employing some basic SEO (keyword research, competitive analysis, writing effective title tags), combined with good link building and pages with content that targets your most important keywords, you can see higher organic search rankings. Mon, 07 Nov 2011 14:45:00 GMT http://searchenginewatch.com/article/2123164/Back-to-Basics-SEO-101 Mark Jackson http://searchenginewatch.com/article/2115703/SEO-Pricing-Models-How-Much-Should-You-Charge SEO is unique to every website, competitive environment, client goal, and assets. It is ongoing with review and optimization. Here’s a look at how search engine optimization is priced and how you might want to consider stucturing your SEO pricing. Sun, 09 Oct 2011 16:00:00 GMT http://searchenginewatch.com/article/2115703/SEO-Pricing-Models-How-Much-Should-You-Charge Mark Jackson http://searchenginewatch.com/article/2108309/Justifying-the-Value-of-SEO Many factors will determine whether SEO can drive ROI for a website. Although there are no guarantees, if done right SEO can deliver more traffic and business than paid search. Here’s what a “good ROI” looks like and a couple of helpful tools. Sun, 11 Sep 2011 16:00:00 GMT http://searchenginewatch.com/article/2108309/Justifying-the-Value-of-SEO Mark Jackson http://searchenginewatch.com/article/2101599/SEO-Competitive-Analysis-2011-Edition SEO competitive analysis today is different than just a few years ago. The main components you need to consider when compiling an SEO competitive analysis are: top keywords, site structure, linking initiatives and authority, and social presence. Sun, 14 Aug 2011 16:00:00 GMT http://searchenginewatch.com/article/2101599/SEO-Competitive-Analysis-2011-Edition Mark Jackson http://searchenginewatch.com/article/2094551/SEO-is-More-Alive-Than-Ever SEO is dead? Long live SEO! Search engine optimization is evolving, extremely dynamic, and more alive than ever. The proof: over the past 15 months or so, we’ve had more changes in Google’s algorithm than perhaps at any time in the history of SEO. Sun, 17 Jul 2011 13:00:00 GMT http://searchenginewatch.com/article/2094551/SEO-is-More-Alive-Than-Ever Mark Jackson http://searchenginewatch.com/article/2080028/My-Love-Hate-Relationship-with-SEO I love search engine optimization. It works. It can provide a lot of value and I'm a strong supporter/evangelist of the practice of SEO. At the same time, the process of gaining new business and hiring new talent sometimes makes me hate my job. Mon, 20 Jun 2011 12:00:00 GMT http://searchenginewatch.com/article/2080028/My-Love-Hate-Relationship-with-SEO Mark Jackson http://searchenginewatch.com/article/2072762/Do-The-Right-SEO-Thing...-Or-Not If you constantly “chase the algorithm,” you might find that you adapted to the wrong version of the algorithm update and then – once Google “corrects itself” – you’re once again left behind. Even now... Mon, 23 May 2011 14:00:00 GMT http://searchenginewatch.com/article/2072762/Do-The-Right-SEO-Thing...-Or-Not Mark Jackson http://searchenginewatch.com/article/2066272/The-SEO-Panda-Prescription-Think-Like-Google If you constantly chase algorithms, you'll always be reacting to changes. To get in front of the numerous search engine algorithm changes each year and build a presence that should stand the test of time, think: "if I were Google..." Sun, 24 Apr 2011 14:01:00 GMT http://searchenginewatch.com/article/2066272/The-SEO-Panda-Prescription-Think-Like-Google Mark Jackson http://searchenginewatch.com/article/2067445/The-Difference-Between-Black-Hat-SEO-and-Bad-SEO The safest way to build up trust/links for your website is to create good, unique, resourceful/helpful content, promote via social channels, and try to win links the "white hat" way. Sun, 27 Feb 2011 17:01:00 GMT http://searchenginewatch.com/article/2067445/The-Difference-Between-Black-Hat-SEO-and-Bad-SEO Mark Jackson http://searchenginewatch.com/article/2065356/10-Types-of-Helpful-SEO-Content Forget algorithms. The biggest influence on search rankings is content. Content in all of its forms is what will drive you to success. Sun, 13 Feb 2011 14:01:00 GMT http://searchenginewatch.com/article/2065356/10-Types-of-Helpful-SEO-Content Mark Jackson http://searchenginewatch.com/article/2065486/Search-Engine-Optimized-vs.-Search-Engine-Friendly-Websites Having a search engine friendly website structure isn't the same as optimizing a website for search engines. Here's how to make sure your website is actually search engine optimized, as well as friendly. Sun, 30 Jan 2011 17:01:00 GMT http://searchenginewatch.com/article/2065486/Search-Engine-Optimized-vs.-Search-Engine-Friendly-Websites Mark Jackson http://searchenginewatch.com/article/2049298/Focus-on-the-User How do you make sure that your Web site is user friendly? Here are some tips to avoid setting yourself up for search engine optimization disaster. Tue, 23 Feb 2010 05:01:00 GMT http://searchenginewatch.com/article/2049298/Focus-on-the-User Mark Jackson http://searchenginewatch.com/article/2067389/Selecting-an-SEO-Firm-The-What-How-and-Who Selecting a search engine optimization company, or finding someone to do SEO in-house, can seem difficult, but it doesn't have to be. Start with the basics: know what you want them to do, understand how they plan on doing it, and look at who is going to b Tue, 22 Dec 2009 05:01:00 GMT http://searchenginewatch.com/article/2067389/Selecting-an-SEO-Firm-The-What-How-and-Who Mark Jackson http://searchenginewatch.com/article/2067043/Reputation-Management-Own-the-Top-10-Results-for-your-Brand Owning as much real estate in the SERPs as possible for mentions of a brand is a basic, fundamental element of controlling the public perception. Tue, 08 Dec 2009 05:01:00 GMT http://searchenginewatch.com/article/2067043/Reputation-Management-Own-the-Top-10-Results-for-your-Brand Mark Jackson