http://searchenginewatch.com/ Latest News - Chris Boggs en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 01:29:33 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2107578/Supersized-Google-Sitelinks-A-Review-Early-Optimization-Tips Are bigger sitelinks better? It seems Google is pulling snippets from the meta description tag, though Google does randomly pull from other page content. Here are some SEO tips for making the most of your page titles and descriptions in the SERPs. Thu, 08 Sep 2011 14:00:00 GMT http://searchenginewatch.com/article/2107578/Supersized-Google-Sitelinks-A-Review-Early-Optimization-Tips Chris Boggs http://searchenginewatch.com/article/2072110/Stopped-Buying-Links-Here-are-3-Better-Ways-to-Use-That-Budget For those who have abandoned buying links or greatly curtailed their budgets for such activities, don’t simply turn that into PPC or display money. You can leverage it for three SEO tactics that are lasting and promote positive user experien... Thu, 19 May 2011 14:00:00 GMT http://searchenginewatch.com/article/2072110/Stopped-Buying-Links-Here-are-3-Better-Ways-to-Use-That-Budget Chris Boggs http://searchenginewatch.com/article/2067692/Confidently-Projecting-ROI-for-SEO-Can-it-be-Done To confidently measure ROI for SEO, you have to temper expectations of high accuracy within exact number of visits or conversions, and lean more toward the school of performance growth as measured by trending lines. Thu, 21 Apr 2011 14:01:00 GMT http://searchenginewatch.com/article/2067692/Confidently-Projecting-ROI-for-SEO-Can-it-be-Done Chris Boggs http://searchenginewatch.com/article/2067084/SEO-Training-for-Large-Organizations-Executives-Matter Leadership must understand the who, why, and how of search engine optimization measurement. Start building relationships and turning executives into high-powered SEO champions and evangelists. Tue, 15 Feb 2011 15:45:00 GMT http://searchenginewatch.com/article/2067084/SEO-Training-for-Large-Organizations-Executives-Matter Chris Boggs http://searchenginewatch.com/article/2067145/The-Demise-of-SEO-Wont-Be-Caused-by-Personalization Search engine optimization is evolving, not dead. Let's forget about rankings and focus on traffic and its quality, and improve the user experience. Fri, 11 Dec 2009 05:05:00 GMT http://searchenginewatch.com/article/2067145/The-Demise-of-SEO-Wont-Be-Caused-by-Personalization Chris Boggs http://searchenginewatch.com/article/2067705/SEO-Tools-Worth-the-Time-and-Money An overview of some free and paid tools that executives and non-SEO trained individuals can gain value from when evaluating internal or outsourced search engine optimization efforts. Fri, 20 Nov 2009 03:00:00 GMT http://searchenginewatch.com/article/2067705/SEO-Tools-Worth-the-Time-and-Money Chris Boggs http://searchenginewatch.com/article/2065804/Its-Not-Too-Late-for-2009-Holiday-Focused-SEO Search engine optimization tips for marketers looking to push the needle further during the upcoming online holiday season. Fri, 23 Oct 2009 03:00:00 GMT http://searchenginewatch.com/article/2065804/Its-Not-Too-Late-for-2009-Holiday-Focused-SEO Chris Boggs http://searchenginewatch.com/article/2064596/Google-Sidewiki-and-SEO-Relevant-to-Each-Other Brand managers, brace yourself: Individual Google Sidewiki comment "pages" can gain search engine rankings of their very own. Fri, 09 Oct 2009 03:00:00 GMT http://searchenginewatch.com/article/2064596/Google-Sidewiki-and-SEO-Relevant-to-Each-Other Chris Boggs http://searchenginewatch.com/article/2067551/When-to-Run-Away-from-an-SEO-Company There are some tactics that should raise a red flag if your SEO company tries to sell them to you. Others are so outdated and worthless, that they should send you packing out the door. Fri, 11 Sep 2009 15:30:00 GMT http://searchenginewatch.com/article/2067551/When-to-Run-Away-from-an-SEO-Company Chris Boggs http://searchenginewatch.com/article/2048466/Common-SEO-Problems-of-E-commerce-Sites All sites must address technical infrastructure, content and linking strategies. For large e-commerce sites, some problems in these areas are magnified due to the size and complexity of their sites. Fri, 28 Aug 2009 14:44:00 GMT http://searchenginewatch.com/article/2048466/Common-SEO-Problems-of-E-commerce-Sites Chris Boggs http://searchenginewatch.com/article/2066100/Building-Directory-Links-A-Valuable-SEO-Tactic One of the longest-tenured tactics in link building is to build links within topical free and paid directories. Is that still a valuable SEO tactic? Fri, 17 Jul 2009 14:30:00 GMT http://searchenginewatch.com/article/2066100/Building-Directory-Links-A-Valuable-SEO-Tactic Chris Boggs http://searchenginewatch.com/article/2048873/How-Long-Should-It-Take-for-SEO-to-Show-Results How long it takes to show results from SEO will depend on several factors, including age of the site and the level of competition. Another important variable is whether you're working on a new site or updating an old one. Fri, 12 Jun 2009 14:59:00 GMT http://searchenginewatch.com/article/2048873/How-Long-Should-It-Take-for-SEO-to-Show-Results Chris Boggs http://searchenginewatch.com/article/2067071/Google-Sitelinks-for-Directory-Level-Pages Monitoring important directory levels of a domain should become an immediate strategy consideration for all large companies performing SEO, not to mention anyone with a site that has the structure and authority to merit sitelinks at the root domain. Fri, 29 May 2009 14:51:00 GMT http://searchenginewatch.com/article/2067071/Google-Sitelinks-for-Directory-Level-Pages Chris Boggs http://searchenginewatch.com/article/2066782/Customer-Segmentation-and-SEO-A-Beautiful-Couple Search engine optimization on its own can be a very useful tactic to bring leads to your site. But developing a deeper understanding of your primary markets and using customer segmentation in your content become important SEO considerations that can lead Fri, 08 May 2009 13:47:00 GMT http://searchenginewatch.com/article/2066782/Customer-Segmentation-and-SEO-A-Beautiful-Couple Chris Boggs http://searchenginewatch.com/article/2067941/Performance-Management-for-SEO-Teams Disciplined companies that are able to drive efficiencies through performance reviews and goal-setting can get an edge in SEO as well. Setting expectations and creating consistent, attainable goals can help all members of an SEO team to make a project suc Fri, 24 Apr 2009 14:43:00 GMT http://searchenginewatch.com/article/2067941/Performance-Management-for-SEO-Teams Chris Boggs http://searchenginewatch.com/article/2065574/A-Guide-to-Search-Engine-Strategies-New-York-2009 Search Engine Strategies New York, usually the largest of the three U.S.-based shows on the SES circuit, is upon us. One of the original search-focused conferences has grown into a must-attend for in-house and agency specialists needing updated tactics an Sun, 22 Mar 2009 13:50:00 GMT http://searchenginewatch.com/article/2065574/A-Guide-to-Search-Engine-Strategies-New-York-2009 Chris Boggs http://searchenginewatch.com/article/2048710/Combating-SEO-Implementation-Paralysis For many years, SEO consultants and agencies have faced one major challenge, beyond keeping up with ever-changing organic ranking algorithms: lack of implemented recommendations. Let's look at some causes of this implementation paralysis, and ways to avoi Fri, 06 Mar 2009 18:59:00 GMT http://searchenginewatch.com/article/2048710/Combating-SEO-Implementation-Paralysis Chris Boggs http://searchenginewatch.com/article/2066189/Be-My-Valentine-Please-Link-to-Me Requesting links is like asking someone to be your Valentine. You have to be sweet, and you'll get a lot of yeses simply by asking. But if you act strange, or go somewhere that you don't really belong and start asking for Valentines, all you'll get are we Fri, 20 Feb 2009 12:35:00 GMT http://searchenginewatch.com/article/2066189/Be-My-Valentine-Please-Link-to-Me Chris Boggs http://searchenginewatch.com/article/2048809/Dont-Believe-Everything-You-Read Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Would you decide on a retirement strategy by reading a few blog posts or a forum discussion? Probably not. Yet, some marketers choose to bas Fri, 06 Feb 2009 15:11:00 GMT http://searchenginewatch.com/article/2048809/Dont-Believe-Everything-You-Read Chris Boggs http://searchenginewatch.com/article/2065367/A-Linking-Strategy-Is-About-More-Than-Just-Quality-Content Some SEOs seem to think that all you need to do to get good links is to build quality content, but improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. You need to spend the time to develop a sound Fri, 23 Jan 2009 14:50:00 GMT http://searchenginewatch.com/article/2065367/A-Linking-Strategy-Is-About-More-Than-Just-Quality-Content Chris Boggs