http://searchenginewatch.com/ Latest News - Erik Qualman en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 01:29:58 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2066013/10-Ways-Twitter-Can-Make-Money With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. By working new features into the service, the company could enhance users' Twitter experience, and monetize their Mon, 28 Dec 2009 05:01:00 GMT http://searchenginewatch.com/article/2066013/10-Ways-Twitter-Can-Make-Money Erik Qualman http://searchenginewatch.com/article/2065280/Is-Social-Media-Privacy-an-Oxymoron Social media has forever changed the way we live. Businesses and individuals must focus on their strengths, have fun, and use common sense to thrive. Mon, 14 Dec 2009 05:01:00 GMT http://searchenginewatch.com/article/2065280/Is-Social-Media-Privacy-an-Oxymoron Erik Qualman http://searchenginewatch.com/article/2066096/Social-Media-FAQs Answers to some of the most often asked questions about social media marketing. Mon, 30 Nov 2009 00:00:00 GMT http://searchenginewatch.com/article/2066096/Social-Media-FAQs Erik Qualman http://searchenginewatch.com/article/2064291/Social-Media-Success-Stories What is the ROI of social media? Consider these success stories before activating your calculator. Mon, 16 Nov 2009 00:00:00 GMT http://searchenginewatch.com/article/2064291/Social-Media-Success-Stories Erik Qualman http://searchenginewatch.com/article/2048551/Banning-Social-Media-Is-Counterproductive Just as we now look back on the movie "Footloose" as being rather silly, the same will probably apply to the social media site bans at work and in schools. Mon, 02 Nov 2009 14:01:00 GMT http://searchenginewatch.com/article/2048551/Banning-Social-Media-Is-Counterproductive Erik Qualman http://searchenginewatch.com/article/2065498/Four-Steps-to-Social-Media-Marketing-Success Companies that appropriately engage in these four steps will take their product or service to the top. Mon, 19 Oct 2009 03:00:00 GMT http://searchenginewatch.com/article/2065498/Four-Steps-to-Social-Media-Marketing-Success Erik Qualman http://searchenginewatch.com/article/2064960/Is-Google-a-Social-Media-Company In the future, we won't search for products and services: they'll find us via social media. Perhaps Google's stiffest competition in the immediate future isn't Bing and Yahoo, but rather it's the likes of Wikipedia, Twitter, and Facebook. Mon, 05 Oct 2009 06:01:00 GMT http://searchenginewatch.com/article/2064960/Is-Google-a-Social-Media-Company Erik Qualman http://searchenginewatch.com/article/2064257/Will-Social-Media-Drive-a-Web-Without-Walls The battle between walled gardens of exclusive content and open access to content is as old as the consumer Internet. Can social media help to speed that evolution toward openness? Mon, 21 Sep 2009 14:33:00 GMT http://searchenginewatch.com/article/2064257/Will-Social-Media-Drive-a-Web-Without-Walls Erik Qualman http://searchenginewatch.com/article/2065379/Social-Media-for-B2B Many executives incorrectly believe that social media isn't applicable for their B2B company, but they're wrong. Many of the same social media principles we preach for B2C companies can be adjusted to also apply to B2B. Mon, 07 Sep 2009 14:52:00 GMT http://searchenginewatch.com/article/2065379/Social-Media-for-B2B Erik Qualman http://searchenginewatch.com/article/2064221/Socialnomics-Its-a-People-Driven-Economy-Stupid Socialnomics is a massive socioeconomic shift. Yet, some of the core marketing and business principals of the last few centuries will still apply. Mon, 24 Aug 2009 13:00:00 GMT http://searchenginewatch.com/article/2064221/Socialnomics-Its-a-People-Driven-Economy-Stupid Erik Qualman http://searchenginewatch.com/article/2066771/Social-Media-Fad-or-Revolution Is social media a fad or the biggest shift since the Industrial Revolution? Welcome to the Social Media Revolution. Mon, 10 Aug 2009 08:05:00 GMT http://searchenginewatch.com/article/2066771/Social-Media-Fad-or-Revolution Erik Qualman http://searchenginewatch.com/article/2064607/International-Social-Media-Strategy-One-Size-Does-Not-Fit-All While the social media space is becoming more defined every day, it's still the Wild West; especially when you look to take your strategy international. It may seem overwhelming, but if you embrace the opportunity, you could get large payoffs. Mon, 27 Jul 2009 13:04:00 GMT http://searchenginewatch.com/article/2064607/International-Social-Media-Strategy-One-Size-Does-Not-Fit-All Erik Qualman http://searchenginewatch.com/article/2066784/Be-Stubborn-With-Your-Social-Media-Vision-but-Flexible-With-Your-Plan The difference between a social media vision and plan is quite simple. The vision is the goal, where you want to get to. The plan is composed of the tactical pieces that will help you get there. Mon, 13 Jul 2009 14:19:00 GMT http://searchenginewatch.com/article/2066784/Be-Stubborn-With-Your-Social-Media-Vision-but-Flexible-With-Your-Plan Erik Qualman http://searchenginewatch.com/article/2064198/3-Common-Social-Media-Mistakes Judging by the amount of media coverage of sites like Twitter and Facebook, a company might think they need to invest heavily in those areas ASAP. They might be wrong. Mon, 29 Jun 2009 14:45:00 GMT http://searchenginewatch.com/article/2064198/3-Common-Social-Media-Mistakes Erik Qualman http://searchenginewatch.com/article/2067178/Do-Teens-Tweet-And-Other-Social-Media-FAQs The questions keep growing as more people join the social media fray. It seems appropriate that we take some time to go over three of the most common questions that marketers might be asking. Mon, 15 Jun 2009 13:07:00 GMT http://searchenginewatch.com/article/2067178/Do-Teens-Tweet-And-Other-Social-Media-FAQs Erik Qualman http://searchenginewatch.com/article/2067550/15-Social-Media-Maxims-for-Marketers With social media moving so quickly, how can companies and marketers stand a chance at keeping up with it all? First, admit that you can't keep up. Then, consider these fundamental principles to help you keep your sanity and reap a healthy return. Mon, 01 Jun 2009 12:31:00 GMT http://searchenginewatch.com/article/2067550/15-Social-Media-Maxims-for-Marketers Erik Qualman http://searchenginewatch.com/article/2066483/CEOs-Should-Drink-the-Social-Media-Kool-Aid Inferior companies and products can no longer hide behind massive marketing budgets. The days of shouting and imposing your message on the masses is gone. Mon, 18 May 2009 14:54:00 GMT http://searchenginewatch.com/article/2066483/CEOs-Should-Drink-the-Social-Media-Kool-Aid Erik Qualman http://searchenginewatch.com/article/2064351/Social-Media-Insights-from-TripAdvisor-CEO-Steve-Kaufer-Part-2 With a successful presence on Facebook and YouTube, TripAdvisor was doing social media before it was the cool thing to do. The secret? Speed Wins. Mon, 04 May 2009 14:35:00 GMT http://searchenginewatch.com/article/2064351/Social-Media-Insights-from-TripAdvisor-CEO-Steve-Kaufer-Part-2 Erik Qualman http://searchenginewatch.com/article/2064392/Social-Media-Insights-from-TripAdvisor-CEO-Steve-Kaufer TripAdvisor, with over 20 million reviews and opinions, was practicing the principles of social media long before it became the buzzword of the day. We sat down with the founder and CEO to get some insight into the company's success. Mon, 20 Apr 2009 15:27:00 GMT http://searchenginewatch.com/article/2064392/Social-Media-Insights-from-TripAdvisor-CEO-Steve-Kaufer Erik Qualman http://searchenginewatch.com/article/2064658/Everyone-is-Twittering-But-Is-Anyone-Listening Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? If everyone uses Twitter to promote themselves, it will become tiresome and users w Mon, 06 Apr 2009 14:39:00 GMT http://searchenginewatch.com/article/2064658/Everyone-is-Twittering-But-Is-Anyone-Listening Erik Qualman