http://searchenginewatch.com/ Latest News - Steve Haar en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 01:29:54 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2049057/Defending-SEM-During-a-Recession If a recession does come, search marketers will need to defend their budgets, and even their jobs. Defining past value to the company, and future contributions, can be a straightforward process. Thu, 13 Mar 2008 16:49:00 GMT http://searchenginewatch.com/article/2049057/Defending-SEM-During-a-Recession Steve Haar http://searchenginewatch.com/article/2065483/SEO-Expectations-and-Commitments You need a strategy to educate the decision-makers who will never actually do SEO, but who cut the check or approve the time spent for SEO. They need to know what to expect, and what's expected of them. Wed, 28 Nov 2007 14:56:00 GMT http://searchenginewatch.com/article/2065483/SEO-Expectations-and-Commitments Steve Haar http://searchenginewatch.com/article/2065131/Tracking-Real-Value-with-Incremental-ROI You may be losing money with certain keywords in your PPC campaigns, but still be making a profit. Don't let net ROI mask incremental losses. Tue, 13 Nov 2007 21:35:00 GMT http://searchenginewatch.com/article/2065131/Tracking-Real-Value-with-Incremental-ROI Steve Haar http://searchenginewatch.com/article/2067058/Search-Quality-Depends-on-Intention Google has the reputation and the momentum behind it to be considered the most relevant. But is it really? Wed, 31 Oct 2007 19:09:00 GMT http://searchenginewatch.com/article/2067058/Search-Quality-Depends-on-Intention Steve Haar