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		<title>Search Engine Watch &#45; Author: Ron Jones</title>
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		<description>Latest News &#45; Ron Jones</description>
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		<pubDate>Sat, 26 May 2012 01:29:13 GMT</pubDate>
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			<title>UltraKnowledge - http://www.ultraknowledge.com/</title>
			<link>http://www.ultraknowledge.com/</link>
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				<title>Google Buzz 101</title>
				<link>http://searchenginewatch.com/article/2066921/Google-Buzz-101</link>
				<description>For those of you who are just tuning in and trying to understand what Google Buzz is and how it works, this article will answer some of the basic questions and help get you started using it.</description>
				<pubDate>Mon, 22 Feb 2010 05:01:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2066921/Google-Buzz-101</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
			<item>
				<title>Universal Search Optimization 101</title>
				<link>http://searchenginewatch.com/article/2067191/Universal-Search-Optimization-101</link>
				<description>Specific tips for optimizing videos, images, local search, news, shopping, or other rich content.</description>
				<pubDate>Mon, 08 Feb 2010 05:01:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2067191/Universal-Search-Optimization-101</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
			<item>
				<title>Universal Search 101</title>
				<link>http://searchenginewatch.com/article/2067711/Universal-Search-101</link>
				<description>Optimizing for universal search offers new opportunities to develop richer content, explore new marketing channels, and sets you up for future success.</description>
				<pubDate>Mon, 01 Feb 2010 05:01:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2067711/Universal-Search-101</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
			<item>
				<title>E&#45;mail Marketing 101</title>
				<link>http://searchenginewatch.com/article/2066728/E-mail-Marketing-101</link>
				<description>Tips on e&#45;mail marketing providers, how to build an e&#45;mail database, e&#45;mail frequency, spam compliance, landing pages, graphics, social media, and more.</description>
				<pubDate>Mon, 25 Jan 2010 05:01:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2066728/E-mail-Marketing-101</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
			<item>
				<title>Content Syndication and RSS 101</title>
				<link>http://searchenginewatch.com/article/2049167/Content-Syndication-and-RSS-101</link>
				<description>Content syndication and RSS are powerful tools help you get out there and be heard on the social Web. Here&#39;s a primer of top techniques to start getting your content syndicated.</description>
				<pubDate>Mon, 18 Jan 2010 05:01:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2049167/Content-Syndication-and-RSS-101</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
			<item>
				<title>Article Marketing 101</title>
				<link>http://searchenginewatch.com/article/2067395/Article-Marketing-101</link>
				<description>How to establish credibility and drive traffic back to your Web site with article marketing and submission, and how to avoid getting flagged as duplicate content.</description>
				<pubDate>Mon, 11 Jan 2010 05:01:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2067395/Article-Marketing-101</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
			<item>
				<title>Duplicate Content 101</title>
				<link>http://searchenginewatch.com/article/2049078/Duplicate-Content-101</link>
				<description>What duplicate content is, how search engines deal with it, and how to avoid the pitfalls.</description>
				<pubDate>Mon, 04 Jan 2010 00:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2049078/Duplicate-Content-101</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
			<item>
				<title>Link Building Tactics 101, Part 2</title>
				<link>http://searchenginewatch.com/article/2049449/Link-Building-Tactics-101-Part-2</link>
				<description>Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Focus on the idea of reaching out to others and building quality connections that make sense.</description>
				<pubDate>Mon, 28 Dec 2009 06:01:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2049449/Link-Building-Tactics-101-Part-2</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
			<item>
				<title>Link Building Tactics 101, Part 1</title>
				<link>http://searchenginewatch.com/article/2065387/Link-Building-Tactics-101-Part-1</link>
				<description>Link building is one of the most important elements to obtaining high rankings in the major search engines. It involves ongoing effort and a long&#45;term strategy to ensure a Web site continues enjoying success in organic search results.</description>
				<pubDate>Mon, 21 Dec 2009 06:01:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2065387/Link-Building-Tactics-101-Part-1</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
			<item>
				<title>Usability and SEM 101, Part 2</title>
				<link>http://searchenginewatch.com/article/2064493/Usability-and-SEM-101-Part-2</link>
				<description>More tips on Web usability, SEO, behavioral design, and how Web accessibility factors in.</description>
				<pubDate>Mon, 14 Dec 2009 05:05:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2064493/Usability-and-SEM-101-Part-2</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
			<item>
				<title>Usability and SEM 101, Part 1</title>
				<link>http://searchenginewatch.com/article/2066623/Usability-and-SEM-101-Part-1</link>
				<description>To bridge the gap between setting the right SEM promise and delivering the expected Web site experience, we need to better understand users needs and desires and incorporate them into our Web design processes.</description>
				<pubDate>Mon, 07 Dec 2009 03:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2066623/Usability-and-SEM-101-Part-1</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
			<item>
				<title>Measuring Success 101, Part 2</title>
				<link>http://searchenginewatch.com/article/2067773/Measuring-Success-101-Part-2</link>
				<description>Don&#39;t disregard fundamentals such as defining goals, incorporating benchmarks, and using tools when setting up success metrics.</description>
				<pubDate>Mon, 30 Nov 2009 03:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2067773/Measuring-Success-101-Part-2</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
			<item>
				<title>Measuring Success 101, Part 1</title>
				<link>http://searchenginewatch.com/article/2065918/Measuring-Success-101-Part-1</link>
				<description>Defining a goals and objectives, identifying the right tools and data to analyze, and defining the staff and time needed to track the success metrics are crucial elements for measuring success.</description>
				<pubDate>Mon, 23 Nov 2009 03:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2065918/Measuring-Success-101-Part-1</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
			<item>
				<title>Facebook Marketing 101</title>
				<link>http://searchenginewatch.com/article/2066041/Facebook-Marketing-101</link>
				<description>Tips on promoting your Facebook fan page, engaging your audience, and how to be found in real&#45;time searches.</description>
				<pubDate>Mon, 16 Nov 2009 03:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2066041/Facebook-Marketing-101</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
			<item>
				<title>Facebook Fan Pages 101</title>
				<link>http://searchenginewatch.com/article/2065337/Facebook-Fan-Pages-101</link>
				<description>Marketers, organizations, and businesses can reach out to customers using Facebook&#39;s group pages and fan pages.</description>
				<pubDate>Mon, 09 Nov 2009 03:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2065337/Facebook-Fan-Pages-101</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
			<item>
				<title>Facebook 101</title>
				<link>http://searchenginewatch.com/article/2048811/Facebook-101</link>
				<description>The basics to know before joining the popular social media site, including tips on setting up your account, privacy, and helpful applications.</description>
				<pubDate>Mon, 02 Nov 2009 03:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2048811/Facebook-101</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
			<item>
				<title>Internet Law 101, Part 2</title>
				<link>http://searchenginewatch.com/article/2048882/Internet-Law-101-Part-2</link>
				<description>Learn the basics about copyrighting your Web site content, Web agreements, privacy policy issues, and domain issues including cybersquatting, typosquatting, hijacking, and transfer fraud.</description>
				<pubDate>Mon, 26 Oct 2009 03:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2048882/Internet-Law-101-Part-2</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
			<item>
				<title>Internet Law 101, Part 1</title>
				<link>http://searchenginewatch.com/article/2048937/Internet-Law-101-Part-1</link>
				<description>The basics of trademark law and some guidelines on the proper use of testimonials and endorsements.</description>
				<pubDate>Mon, 19 Oct 2009 03:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2048937/Internet-Law-101-Part-1</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
			<item>
				<title>Google Wave 101</title>
				<link>http://searchenginewatch.com/article/2064358/Google-Wave-101</link>
				<description>Check out Google&#39;s new real&#45;time platform combining instant messaging, e&#45;mail, document creation, and collaboration.</description>
				<pubDate>Mon, 12 Oct 2009 03:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2064358/Google-Wave-101</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
			<item>
				<title>International SEO 101, Part 2</title>
				<link>http://searchenginewatch.com/article/2049274/International-SEO-101-Part-2</link>
				<description>One of the challenges with keyword research is to truly identify the language of the customer. With international SEO, this challenge is magnified by localization, different languages, and cultures.</description>
				<pubDate>Mon, 05 Oct 2009 06:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2049274/International-SEO-101-Part-2</guid>
				<dc:creator>Ron Jones</dc:creator>			</item>
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