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		<title>Search Engine Watch &#45; Author: Jessie Stricchiola</title>
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		<description>Latest News &#45; Jessie Stricchiola</description>
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		<pubDate>Sat, 26 May 2012 01:28:43 GMT</pubDate>
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			<title>UltraKnowledge - http://www.ultraknowledge.com/</title>
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				<title>Lost Per Click: Search Advertising &amp; Click Fraud</title>
				<link>http://searchenginewatch.com/article/2065811/Lost-Per-Click-Search-Advertising-Click-Fraud</link>
				<description>Click fraud &#45;&#45; the practice of clicking on a text advertisement served by a search engine for the sole purpose of forcing the advertiser to pay for the click &#45;&#45; is emerging as an important concern for search engine marketers.</description>
				<pubDate>Thu, 29 Jul 2004 00:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2065811/Lost-Per-Click-Search-Advertising-Click-Fraud</guid>
				<dc:creator>Jessie Stricchiola</dc:creator>			</item>
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