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		<title>Search Engine Watch &#45; Author: Jamie O&#39;Donnell</title>
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				<title>The Art and Science of an Effective Link Building Campaign</title>
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				<description>Is it wrong to buy or sell links? How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? A group of experts offers answers to these questions, and more.</description>
				<pubDate>Wed, 09 Jun 2004 00:00:00 GMT</pubDate>
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				<title>The Art and Science of an Effective Link Building Campaign</title>
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				<description>Is it wrong to buy or sell links? How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? A group of experts offers answers to these questions, and more.</description>
				<pubDate>Tue, 08 Jun 2004 00:00:00 GMT</pubDate>
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