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		<title>Search Engine Watch &#45; Author: Anne Kennedy</title>
		<link>http://searchenginewatch.com/</link>
		<description>Latest News &#45; Anne Kennedy</description>
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		<pubDate>Sat, 26 May 2012 01:27:46 GMT</pubDate>
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			<title>UltraKnowledge - http://www.ultraknowledge.com/</title>
			<link>http://www.ultraknowledge.com/</link>
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				<title>Why Business Needs to Adapt to Global Search Marketing</title>
				<link>http://searchenginewatch.com/article/2065331/Why-Business-Needs-to-Adapt-to-Global-Search-Marketing</link>
				<description>Foolish and expensive mistakes are made because multinational advertisers fail to accommodate differences among searchers in foreign markets without thinking through what the target customers might actually be doing or seeing on their sites.</description>
				<pubDate>Fri, 13 Aug 2010 04:01:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2065331/Why-Business-Needs-to-Adapt-to-Global-Search-Marketing</guid>
				<dc:creator>Anne Kennedy</dc:creator>			</item>
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				<title>Curbing SEOs Who&#39;ve Gone Wild</title>
				<link>http://searchenginewatch.com/article/2065275/Curbing-SEOs-Whove-Gone-Wild</link>
				<description>When it comes to optimizing your website for search engines, when is enough... enough? And why is overoptimization a problem?</description>
				<pubDate>Tue, 09 May 2006 23:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2065275/Curbing-SEOs-Whove-Gone-Wild</guid>
				<dc:creator>Anne Kennedy</dc:creator>			</item>
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				<title>What Clicks with Web Searchers</title>
				<link>http://searchenginewatch.com/article/2065952/What-Clicks-with-Web-Searchers</link>
				<description>How do searchers find what they want online? Not the way you might think, according to a number of new studies that examined searcher behavior in a variety of situations.</description>
				<pubDate>Wed, 04 May 2005 23:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2065952/What-Clicks-with-Web-Searchers</guid>
				<dc:creator>Anne Kennedy</dc:creator>			</item>
			<item>
				<title>The Power of Virtual Search Engine Marketing</title>
				<link>http://searchenginewatch.com/article/2067592/The-Power-of-Virtual-Search-Engine-Marketing</link>
				<description>Outsourcing has hit virtually every industry, and now it has become a vital strategy for search engine marketing firms that not long ago insisted on attending to every detail. Here&#39;s how the trend is playing out.</description>
				<pubDate>Wed, 26 Jan 2005 00:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2067592/The-Power-of-Virtual-Search-Engine-Marketing</guid>
				<dc:creator>Anne Kennedy</dc:creator>			</item>
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				<title>Search Marketing Off the Beaten Track</title>
				<link>http://searchenginewatch.com/article/2047605/Search-Marketing-Off-the-Beaten-Track</link>
				<description>Opportunities for effective, inexpensive search marketing are abundant when you and &#39;think outside the (Big Search) box&#39; and look to vertical or specialized content sites.</description>
				<pubDate>Mon, 18 Oct 2004 23:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2047605/Search-Marketing-Off-the-Beaten-Track</guid>
				<dc:creator>Anne Kennedy</dc:creator>			</item>
			<item>
				<title>Search Marketing Off the Beaten Track</title>
				<link>http://searchenginewatch.com/article/2049201/Search-Marketing-Off-the-Beaten-Track</link>
				<description>Opportunities for effective, inexpensive search marketing are abundant when you and &#39;think outside the (Big Search) box&#39; and look to vertical or specialized content sites.</description>
				<pubDate>Mon, 18 Oct 2004 23:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2049201/Search-Marketing-Off-the-Beaten-Track</guid>
				<dc:creator>Anne Kennedy</dc:creator>			</item>
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				<title>Growing a Successful Search Marketing Business</title>
				<link>http://searchenginewatch.com/article/2066923/Growing-a-Successful-Search-Marketing-Business</link>
				<description>Building a search marketing company holds the promise of both meaningful profits and a lot of fun &#45;&#45; but it takes hard work and some savvy business sense to be truly successful.</description>
				<pubDate>Mon, 12 Jul 2004 23:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2066923/Growing-a-Successful-Search-Marketing-Business</guid>
				<dc:creator>Anne Kennedy</dc:creator>			</item>
			<item>
				<title>Growing a Successful Search Marketing Business</title>
				<link>http://searchenginewatch.com/article/2047404/Growing-a-Successful-Search-Marketing-Business</link>
				<description>Building a search marketing company holds the promise of both meaningful profits and a lot of fun &#45;&#45; but it takes hard work and some savvy business sense to be truly successful.</description>
				<pubDate>Sun, 11 Jul 2004 23:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2047404/Growing-a-Successful-Search-Marketing-Business</guid>
				<dc:creator>Anne Kennedy</dc:creator>			</item>
			<item>
				<title>Search Marketing &amp; the Spanish Speaking Internet</title>
				<link>http://searchenginewatch.com/article/2047424/Search-Marketing-the-Spanish-Speaking-Internet</link>
				<description>Looking for the hottest market potential in search? Look to the culture of salsa dancing, volcanic chili peppers and red hot Latin music. That&#39;s right, Spanish speaking Internet users. Search en Espanol.</description>
				<pubDate>Mon, 21 Jun 2004 23:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2047424/Search-Marketing-the-Spanish-Speaking-Internet</guid>
				<dc:creator>Anne Kennedy</dc:creator>			</item>
			<item>
				<title>Search Marketing &amp; the Spanish Speaking Internet</title>
				<link>http://searchenginewatch.com/article/2048455/Search-Marketing-the-Spanish-Speaking-Internet</link>
				<description>Looking for the hottest market potential in search? Look to the culture of salsa dancing, volcanic chili peppers and red hot Latin music. That&#39;s right, Spanish speaking Internet users. Search en Espanol.</description>
				<pubDate>Mon, 21 Jun 2004 23:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2048455/Search-Marketing-the-Spanish-Speaking-Internet</guid>
				<dc:creator>Anne Kennedy</dc:creator>			</item>
			<item>
				<title>Affiliate Programs: Moneymakers or Brandbusters?</title>
				<link>http://searchenginewatch.com/article/2047519/Affiliate-Programs-Moneymakers-or-Brandbusters</link>
				<description>Search engine affiliate programs offer the promise of greatly increasing your online exposure and sales, but be careful: They can also displace your firm in search engine results and dilute your brand image.</description>
				<pubDate>Tue, 23 Mar 2004 00:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2047519/Affiliate-Programs-Moneymakers-or-Brandbusters</guid>
				<dc:creator>Anne Kennedy</dc:creator>			</item>
			<item>
				<title>Affiliate Programs: Moneymakers or Brandbusters?</title>
				<link>http://searchenginewatch.com/article/2064079/Affiliate-Programs-Moneymakers-or-Brandbusters</link>
				<description>Search engine affiliate programs offer the promise of greatly increasing your online exposure and sales, but be careful: They can also displace your firm in search engine results and dilute your brand image.</description>
				<pubDate>Tue, 23 Mar 2004 00:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2064079/Affiliate-Programs-Moneymakers-or-Brandbusters</guid>
				<dc:creator>Anne Kennedy</dc:creator>			</item>
			<item>
				<title>Balancing Paid and Organic Search Listings</title>
				<link>http://searchenginewatch.com/article/2067059/Balancing-Paid-and-Organic-Search-Listings</link>
				<description>Do you really need both &#39;organic&#39; or &#39;natural&#39; listings, generated by search engine optimization (SEO), and paid placement, aka pay&#45;per&#45;click advertising (PPC), to be successful on search engines?</description>
				<pubDate>Wed, 22 Oct 2003 23:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2067059/Balancing-Paid-and-Organic-Search-Listings</guid>
				<dc:creator>Anne Kennedy</dc:creator>			</item>
			<item>
				<title>Balancing Paid and Organic Search Listings</title>
				<link>http://searchenginewatch.com/article/2047714/Balancing-Paid-and-Organic-Search-Listings</link>
				<description>Do you really need both &#39;organic&#39; or &#39;natural&#39; listings, generated by search engine optimization (SEO), and paid placement, aka pay&#45;per&#45;click advertising (PPC), to be successful on search engines?</description>
				<pubDate>Wed, 22 Oct 2003 23:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2047714/Balancing-Paid-and-Organic-Search-Listings</guid>
				<dc:creator>Anne Kennedy</dc:creator>			</item>
			<item>
				<title>Paid Placement Alternatives to Overture and Google</title>
				<link>http://searchenginewatch.com/article/2064115/Paid-Placement-Alternatives-to-Overture-and-Google</link>
				<description>In an online advertising world dominated by 900&#45;pound gorillas Overture and Google AdWords, what do second&#45;tier pay&#45;for&#45;placement engines such as Ah&#45;Ha, FindWhat and Search123 bring to the party?</description>
				<pubDate>Wed, 14 May 2003 23:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2064115/Paid-Placement-Alternatives-to-Overture-and-Google</guid>
				<dc:creator>Anne Kennedy</dc:creator>			</item>
			<item>
				<title>Home&#45;Grown Search Engine Optimization</title>
				<link>http://searchenginewatch.com/article/2064857/Home-Grown-Search-Engine-Optimization</link>
				<description>Managing a search engine optimization effort needn&#39;t be stressful if you follow these tips from a panel of experts.</description>
				<pubDate>Thu, 06 Feb 2003 00:00:00 GMT</pubDate>
				<guid>http://searchenginewatch.com/article/2064857/Home-Grown-Search-Engine-Optimization</guid>
				<dc:creator>Anne Kennedy</dc:creator>			</item>
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