http://searchenginewatch.com/ Latest News en-us http://validator.w3.org/feed/docs/rss2.html Sat, 26 May 2012 01:18:09 GMT http://ukn.s3.amazonaws.com/public/images/rss-powered-by.png http://www.ultraknowledge.com/ http://searchenginewatch.com/article/2180034/Yahoo-Axis-Launches-With-Visual-Search-Instant-Previews Yahoo Axis displays search results for the iPhone, iPad or desktop browsers, without users having to leave their current web page, and provides a preview of the pages that results link to in an effort to overhaul the modern method of search. Fri, 25 May 2012 21:00:00 GMT http://searchenginewatch.com/article/2180034/Yahoo-Axis-Launches-With-Visual-Search-Instant-Previews V3 http://searchenginewatch.com/article/2180023/Google-Didnt-Infringe-on-Oracle-Patents-Jury-Finds The ruling brings an end to second phase in the ongoing battle over Android's use of Java code. Oracle had previously won a partial victory on the matter of copyright infringement, though the jury remained split on other elements of the case. Fri, 25 May 2012 19:00:00 GMT http://searchenginewatch.com/article/2180023/Google-Didnt-Infringe-on-Oracle-Patents-Jury-Finds V3 http://searchenginewatch.com/article/2180027/Google-Updates-Search-App-for-iPhone-iPad Google has released a new version of its iPhone search app, boasting a revamped interface, full screen image searches and improved search speeds. The update makes app pages load faster and autocomplete search suggestions appear more quickly. Fri, 25 May 2012 17:00:00 GMT http://searchenginewatch.com/article/2180027/Google-Updates-Search-App-for-iPhone-iPad V3 http://searchenginewatch.com/article/2179778/7-Reasons-Content-Marketing-is-Better-Than-Link-Building Content marketing and link building both have their merits in the realm of search marketing. However, the tale of the tape reveals that content marketing has a distinct advantage over link building for marketers. Here are seven reasons why. Fri, 25 May 2012 13:00:00 GMT http://searchenginewatch.com/article/2179778/7-Reasons-Content-Marketing-is-Better-Than-Link-Building Kevin Gibbons http://searchenginewatch.com/article/2179775/Mobile-Local-Monetization-How-Where-is-it-Happening How will mobile local monetization materialize? That’s the big question. This outline offers a few foundational elements for mobile monetization which many players ¬- including Yelp, Foursquare, and Facebook - could (as some already have) build on. Fri, 25 May 2012 11:00:00 GMT http://searchenginewatch.com/article/2179775/Mobile-Local-Monetization-How-Where-is-it-Happening Michael Boland http://searchenginewatch.com/article/2179779/Baidu-We-Do-Semantic-Search-Better-Than-Google Google unveiled its Knowledge Graph recently, which it called the “first step in the next generation of search.” Chinese search giant Baidu isn’t impressed, saying Google’s semantic search isn’t new, and Baidu has been doing it better since 2009 Fri, 25 May 2012 09:00:00 GMT http://searchenginewatch.com/article/2179779/Baidu-We-Do-Semantic-Search-Better-Than-Google Adaline Lau http://searchenginewatch.com/article/2179782/Google-Copyright-URL-Removal-Requests-Top-1.2-Million Google reports it receives over 250,000 requests to take down URLs accused of copyright infringement each week. In the past month, Google has received requests from 1,000 copyright owners to remove pages from 24,000 websites from search results. Fri, 25 May 2012 07:00:00 GMT http://searchenginewatch.com/article/2179782/Google-Copyright-URL-Removal-Requests-Top-1.2-Million V3 http://searchenginewatch.com/article/2179777/Google-Search-Results-Alert-Users-of-DNSChanger-Trojan-Infection Google is embarking on an awareness-raising program that will see it notify, via its own search results pages, roughly half a million users that they may be on the brink of losing their internet connection as a result of a malware infection. Fri, 25 May 2012 05:00:00 GMT http://searchenginewatch.com/article/2179777/Google-Search-Results-Alert-Users-of-DNSChanger-Trojan-Infection V3 http://searchenginewatch.com/article/2179379/Bing-Visual-Search-Vanishes-Down-Memory-Hole Have you seen Bing Visual Search lately? Probably not. The feature – introduced as the search equivalent of walking into a store and visually browsing products – has quietly vanished, along with the blog post announcing its arrival. Thu, 24 May 2012 21:00:00 GMT http://searchenginewatch.com/article/2179379/Bing-Visual-Search-Vanishes-Down-Memory-Hole John Rampton http://searchenginewatch.com/article/2179732/How-to-Make-Friends-and-Influence-People-at-SESTO So you’ve heard about the SES new social platform – Vivastream. Now what? Some of you may already be familiar with Vivastream if you checked it out during SES New York, but there are one or two new features added for SES Toronto. Thu, 24 May 2012 20:00:00 GMT http://searchenginewatch.com/article/2179732/How-to-Make-Friends-and-Influence-People-at-SESTO Laura Roth http://searchenginewatch.com/article/2179377/Lost-on-Google-Small-Businesses-Seek-Answers-After-Penguin-Update A Wall Street Journal article on Google’s Penguin update highlighted some of the damage done to small businesses. Taking a quick look at these hurting websites offers some reasons why they have lost their search rankings and traffic from Google. Thu, 24 May 2012 16:00:00 GMT http://searchenginewatch.com/article/2179377/Lost-on-Google-Small-Businesses-Seek-Answers-After-Penguin-Update Danny Goodwin http://searchenginewatch.com/article/2179376/Internal-Linking-to-Promote-Keyword-Clusters A logical and well-coded site architecture that serves your visitors is critical. Here’s how internal linking works, why clustering promotes the strength of sections of a website providing global ranking benefits faster, and how to build the links. Thu, 24 May 2012 13:00:00 GMT http://searchenginewatch.com/article/2179376/Internal-Linking-to-Promote-Keyword-Clusters Dave Davies http://searchenginewatch.com/article/2179372/Future-of-SEO-Investment-Innovation-Integration It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Leaders like Rand Fishkin and Dixon Jones show us they way with investment and innovation. Thu, 24 May 2012 11:00:00 GMT http://searchenginewatch.com/article/2179372/Future-of-SEO-Investment-Innovation-Integration Andy Betts http://searchenginewatch.com/article/2179374/Practical-Post-Penguin-Marketing-Ideas-for-Small-Business A search marketing realignment, reorientation, and for some, total reinvention is in order following Google’s multiple updates in 2012. Here are a few tips for small businesses on how to adapt and launch diverse and creative marketing strategies. Thu, 24 May 2012 09:00:00 GMT http://searchenginewatch.com/article/2179374/Practical-Post-Penguin-Marketing-Ideas-for-Small-Business Adam Stetzer http://searchenginewatch.com/article/2179371/12-Must-Have-Apps-for-the-Mobile-Community-Manager Luckily for most, there are a host of apps out there that make doing the job of a community manager, regardless of when, where, or how, a bit easier. Here’s a look at some must-have apps that should be on every community manager’s iPhone (or iPad). Thu, 24 May 2012 07:00:00 GMT http://searchenginewatch.com/article/2179371/12-Must-Have-Apps-for-the-Mobile-Community-Manager Ron Schott http://searchenginewatch.com/article/2179366/Larry-Page-Looks-Beyond-Today-at-Zeitgeist-2012-Talks-Search-Priorities-Big-Bets Google CEO Larry Page took the stage at Zeitgeist 2012 to talk Beyond Today, though in fact he spent the majority of his time reiterating the rapid-fire changes at Google and explaining their evolutionary motivations over the past year. Thu, 24 May 2012 05:00:00 GMT http://searchenginewatch.com/article/2179366/Larry-Page-Looks-Beyond-Today-at-Zeitgeist-2012-Talks-Search-Priorities-Big-Bets Miranda Miller http://searchenginewatch.com/article/2179349/Google-Tests-Ads-Related-to-Notation-Above-PPC-Ads Google is testing the insertion of a new line of text located above the top block of paid search advertisements. The "Ads related to" notation appears for certain search queries. A similar test appeared last year but was never fully rolled out. Wed, 23 May 2012 19:30:00 GMT http://searchenginewatch.com/article/2179349/Google-Tests-Ads-Related-to-Notation-Above-PPC-Ads John Rampton http://searchenginewatch.com/article/2179346/Disney-Las-Vegas-Top-Searched-Travel-Destinations-in-Early-2012 If search volume is any indication, Americans plan to spend their 2012 vacations at Disney or in Las Vegas, according to an evaluation of over 2.4 billion of the top travel-related queries performed by digital marketing intelligence firm AdGooroo. Wed, 23 May 2012 17:30:00 GMT http://searchenginewatch.com/article/2179346/Disney-Las-Vegas-Top-Searched-Travel-Destinations-in-Early-2012 Miranda Miller http://searchenginewatch.com/article/2178868/Five-Questions-A-Good-Link-Builder-Should-Be-Able-To-Answer The days of being a half-assed link builder are over. For those looking to hire (or perhaps fire) a link builder, be it in-house or via an agency, you can confidently identify the ability and savvy of a link builder with just five questions. Wed, 23 May 2012 13:00:00 GMT http://searchenginewatch.com/article/2178868/Five-Questions-A-Good-Link-Builder-Should-Be-Able-To-Answer Eric Ward http://searchenginewatch.com/article/2178902/Harvesting-Questions-for-Content-Ideas Using popular questions to fuel content ideation is one way to unearth keyword ideas. So where and how do you find popular questions for your niche to build content around? Here are some ideas, which range from pedestrian to more advanced tactics. Wed, 23 May 2012 11:00:00 GMT http://searchenginewatch.com/article/2178902/Harvesting-Questions-for-Content-Ideas Ken Lyons