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The latest stories about paid search advertising and pay-per-click (PPC) ad platforms, including guides to improve your ROI from online marketing campaigns.
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A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find what they’re looking for, evaluate options and connect with suppliers to make their purchases."
Every so often, after having worked on an account with successful results, there can be a plateauing or declining period. Even if you profits aren't dipping, proactively performing these steps will help your account operate at peak performance.
With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. A Marin Software report says the move paid off – as PLAs surpassed click-through rates of standard text ads.
PPC allows you to easily split test ads. The ease of split testing can lead people astray, leading them to pause the better ad and use the under-performing ad. Here’s how to avoid choosing the wrong ad, losing market share, and paying higher CPCs.
Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a basic breakdown of the different ways you can manage your bids and the pros and cons of each.
February 14th is just around the corner. That means it’s time to get your PPC campaigns in check for Valentine’s Day. Here are the hottest keywords for you to bid on, what keywords people are searching for on Google, and how to get ads that convert.
When it comes to AdWords Quality Score, everyone knows from best practices that increasing this magic number is beneficial for rankings and can lead to significant saving. But how much savings would that be? And is it worth your time investment?
Now that the dust has settled from Google's transition from free to paid and from the Q4 spike, many of the questions have been answered. And the answers, for the most part, are very encouraging. So how do you take advantage of product listing ads?
Bing Ads rolled out many new features at a rapid pace in 2012. Gain time, insights, click volume, and conversions in 2013 with the Google AdWords import and sync function, new ad formats such as sitelink extensions, and the Share of Voice report.
Google created the Grants program to allow nonprofit organizations to advertise via the Google AdWords platform. Here's how to get approved, set up and run your ads, and some examples of how you can best take advantage of what's available.
A Facebook-Bing ads partnership would mean a lot more potential targeting options for Bing Ads advertisers. The ability to use a hybrid of information on searchers from Facebook and Bing could help create the most powerful targeting to date.
Google confirmed that conversions from Google Analytics weren't properly being imported into AdWords. Campaigns that are relying on this data for optimization such as CPA bidding haven't been getting data about conversions. This is now fixed.
Q4 2012 reports from Kenshoo, Marin, and Covario show strong volume, traffic, and conversions; mobile and tablet traffic levels hitting all-time highs, and that Thanksgiving day has officially become a retail force to be reckoned with.
In the aftermath of the Sandy Hook shooting, overall interest and searches for gun control spiked greatly in December, results escalated to an even greater degree, and advertisers have made significant changes in their PPC advertising habits.
Once again, the Google AdWords team has reported on its continued efforts to eliminate bad AdWords ads. This year, they've released an infographic that recounts all they have done over the past year to reduce the number of bad ads that appeared.
While there are definitely some disadvantages to the new Google Shopping set up, there are some really amazing opportunities for merchants. Here are a few reasons why Google Shopping is good for merchants and how retailers can best take advantage.
Facebook ads are of higher quality than the Google Display Network – and worth a lot more than advertisers are paying. If your product is a general consumer product, you can spend less money and see a higher return on Facebook compared to the GDN.
Bad performance data can be caused by technical glitches, seasonal fluctuations, other marketing channels, or natural disasters. Here’s how to spot trends that may indicate compromised tracking and how to mitigate the damage to your PPC campaigns.
The same tactics that make search marketing uniquely effective at capturing a user’s intent can now be deployed on Facebook. Here's a quick look at what Facebook’s introduction of search retargeting on the FBX means for advertisers.
Targeting individuals online who are over age 65 is no easy task, but we’re now entering an area of opportunity with this market. As the Baby Boomers continue to grow older, it presents a unique targeting opportunity for marketing through PPC.
