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PPC

Articles on PPC

In-depth paid search advertising guides and the latest updates on Google AdWords, Bing Ads, and other pay-per-click (PPC) ad tools and platforms.

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  1. PPC Management: Your Past, Present & Future

    Don't get stuck in the mire of the present and always putting out fires within your account. PPC managers need to reside in the future, past, and present simultaneously in order to get the full scope of their campaigns and optimize them successfully.

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  2. Break-Even CPC & Simple Landing Page Testing

    Optimizing your conversion rate is so important because it drives bid. Your bid helps determine your position, or your profitability. Here's how you can improve your landing pages, and then reinvest gains into your PPC strategy.

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  3. 10 Reasons to Hire a PPC Management Expert

    PPC advertising will deliver targeted traffic, but it takes technical know-how to do it properly. An expert paid search analyst reviews every facet of your account, looking for areas to improve leads and sales. Here's why you should hire one.

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  4. Bing Ads Now Lets You Review 50,000 Keywords

    Bing Ads has made a change to their Keywords Tab to allow advertisers to review up to 50,000 keywords within their user interface. Previously, if you had more than 5,000 keywords, an alert would appear asking you to narrow down the keywords scope.

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  5. Is This the End of AdWords Editor?

    While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google continue to support AdWords Editor, or will it be phased out in favor of the web interface?

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