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Each one of these major PPC ad optimization errors can serve to confound your test results. Avoiding these common mistakes when you set up your ad tests will ensure that the results of your tests will be observable over the long term.
There is good in this announcement and the motivations are good. Devices are converging and we do need better ways to handle that. Unfortunately the removal of control from the advertiser at keyword level makes this a bitter pill to swallow.
Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign.
While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are all important metrics, when looked at individually, they can actually cause you to make misinformed decisions.
Everyone makes mistakes. You’ve heard that saying a thousand times, yet it still rings true. Not even seasoned professionals are perfect. Usually blunders are the best way to learn. Here are some mistakes PPC pros have made, and how to avoid them.
A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find what they’re looking for, evaluate options and connect with suppliers to make their purchases."
Every so often, after having worked on an account with successful results, there can be a plateauing or declining period. Even if you profits aren't dipping, proactively performing these steps will help your account operate at peak performance.
With Google’s transition to a paid shopping model, advertisers responded in Q4 by ramping up their budgets for product listing ads. A Marin Software report says the move paid off – as PLAs surpassed click-through rates of standard text ads.
PPC allows you to easily split test ads. The ease of split testing can lead people astray, leading them to pause the better ad and use the under-performing ad. Here’s how to avoid choosing the wrong ad, losing market share, and paying higher CPCs.
Every PPC manager should be aware of the range of features and methods for managing bids efficiently and effectively. Here is a basic breakdown of the different ways you can manage your bids and the pros and cons of each.
February 14th is just around the corner. That means it’s time to get your PPC campaigns in check for Valentine’s Day. Here are the hottest keywords for you to bid on, what keywords people are searching for on Google, and how to get ads that convert.
When it comes to AdWords Quality Score, everyone knows from best practices that increasing this magic number is beneficial for rankings and can lead to significant saving. But how much savings would that be? And is it worth your time investment?
Now that the dust has settled from Google's transition from free to paid and from the Q4 spike, many of the questions have been answered. And the answers, for the most part, are very encouraging. So how do you take advantage of product listing ads?
Bing Ads rolled out many new features at a rapid pace in 2012. Gain time, insights, click volume, and conversions in 2013 with the Google AdWords import and sync function, new ad formats such as sitelink extensions, and the Share of Voice report.
Google created the Grants program to allow nonprofit organizations to advertise via the Google AdWords platform. Here's how to get approved, set up and run your ads, and some examples of how you can best take advantage of what's available.
A Facebook-Bing ads partnership would mean a lot more potential targeting options for Bing Ads advertisers. The ability to use a hybrid of information on searchers from Facebook and Bing could help create the most powerful targeting to date.
Google confirmed that conversions from Google Analytics weren't properly being imported into AdWords. Campaigns that are relying on this data for optimization such as CPA bidding haven't been getting data about conversions. This is now fixed.
Q4 2012 reports from Kenshoo, Marin, and Covario show strong volume, traffic, and conversions; mobile and tablet traffic levels hitting all-time highs, and that Thanksgiving day has officially become a retail force to be reckoned with.
In the aftermath of the Sandy Hook shooting, overall interest and searches for gun control spiked greatly in December, results escalated to an even greater degree, and advertisers have made significant changes in their PPC advertising habits.
Once again, the Google AdWords team has reported on its continued efforts to eliminate bad AdWords ads. This year, they've released an infographic that recounts all they have done over the past year to reduce the number of bad ads that appeared.
