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Articles on PPC

In-depth paid search advertising guides and the latest updates on Google AdWords, Bing Ads, and other pay-per-click (PPC) ad tools and platforms.

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  1. Bing Ads Now Lets You Review 50,000 Keywords

    Bing Ads has made a change to their Keywords Tab to allow advertisers to review up to 50,000 keywords within their user interface. Previously, if you had more than 5,000 keywords, an alert would appear asking you to narrow down the keywords scope.

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  2. Is This the End of AdWords Editor?

    While updates to the AdWords interface come out frequently, AdWords Editor continues to be left behind with the same functionality. Will Google continue to support AdWords Editor, or will it be phased out in favor of the web interface?

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  3. Google Shopping Campaigns Transition Tips

    Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible.

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  4. 56% of Marketers Using Mobile PLAs [Study]

    A new Kenshoo study looks at whether marketers view Google's product listing ads (PLAs) as a good investment, budgets, mobile PLA adoption, and what marketers are doing wrong. Here are the key findings, and how they impact your Google Shopping ads.

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  5. 18 Must-Have Paid Tools for PPC Success

    Sometimes free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make an impact – here are 18 tools that will pay for themselves many times over in improved results.

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