SEO News
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Google will pay Apple $1 billion in 2014 to be the default Internet search provider on iOS devices, including the iPhone and iPad, according Scott Devitt, an analyst at Morgan…
Google Executive Chairman Eric Schmidt is to sell off roughly $2.5 billion of his company stock holdings. In a filing with the U.S. Securities and Exchange Commission (SEC), Google said that…
As marketers you will be very aware of the concept of paid, earned, and owned media. It’s the basis of inbound marketing and the currency traded among the globe’s largest media…
There are many steps in a “site migration.” If you’re not familiar with the term, a site migration is a project where a new site is being designed and built, and content…
Ever heard the saying “you can’t please everyone”? Turns out, you actually can... at least when it comes to your landing pages. In order to appeal to different buying…
For a long time many publishers viewed link building as a practice that stood on its own. The purpose was to get links to drive search rankings. It served no other marketing purpose at all.…
Google’s big change to mobile search, enhanced campaigns, so far has generated mixed reviews. The enhanced campaigns will be available as an optional upgrade later this month, then…
With all the Google algorithm buzz (kill) about the need for fresh and frequent quality content, the answer could start with a press release and be buried in your company’s online…
As former advocates of the Mayan Apocalypse could no doubt tell you, predicting the future isn’t an exact science. We made it through 2012 without facing an apocalypse, and now thoughts…
Many people have a skewed concept that viral videos are random, that the virality of a video is based on luck. But viral content isn’t random. The factors affecting virality have a lot…
Market participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yahoo properties and co-branded sites. The…
Google has been cleared of charges that it failed to adequately distinguish paid search ads from organic search results. Australia’s High Court ruled that Google didn’t engage in…
Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. Microsoft sites processed…
Links that are tightly related to a keyword combination have a much stronger effect on its specific ranking. Their effect regretfully isn't very broad and your site needs links in various…
The Big Game has come and gone. While most people are talking about their favorite - or in some cases - least favorite Super Bowl ads, the real showstopper wasn’t the commercials or even…
Digital marketers are excited about big data, or, at least, they should be. By amassing an enormous amount of data on user behavior, online marketers can target customers more precisely and…
As SEW reported earlier today, Google launched a new style of campaign in AdWords, called Enhanced Campaigns. These bring together the converging world of device types to help advertisers…
Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type,…
Since announcing the disavow tool in October 2012, Google hasn’t given much insight regarding how to properly identify links that should be disavowed, leaving webmasters and SEO…
Search Engine Watch is glad to officially welcome Lisa Barone to our team of expert contributors. Barone, Vice President of Strategy at Overit, is one of the most well-known and respected…
The backlink within the practice of SEO is an ongoing topic of conversation for marketing, sales, delivery and reporting of SEO services. Even in a post Penguin world, SEO professionals are…
Search marketers depend on data to make decisions. Bids are raised, keywords are paused, and ad text is changed based on data. Unfortunately many decisions are being made based on metrics that…
Back in the day, the “gatekeepers” of information were the traditional media like newspapers, and they had all the power with what went into print. The gatekeepers also had…
Annotations on Google Catalogs are so much more than just hyperlinks to product pages on your company’s ecommerce site. They are rich media repositories that you can use to extend the…
London has proven its ability to put on big events over the last 12 months, and we look to continue that trend as we host SES London, Europe’s biggest search marketing event, from 18-21…
It's no understatement to say that Google's former CEO Eric Schmidt is quite outspoken. His "talk first, think later" approach has a tendency of providing some great soundbites for the media.…
It may be a new year, but that hasn’t stopped Google from rolling out yet another Panda refresh. Last year Google unleashed the most aggressive campaign of major algo updates…
A huge part of mastering Facebook Ads is mastering Facebook ads reporting and analysis, and being able to do so quickly. Facebook users log on a lot and spend a significant amount of time…
Everyone makes mistakes. You’ve heard that saying a thousand times, and yet it still rings true. Even seasoned professionals make mistakes; and usually mistakes are the best way to…
Users search in different ways based on their intent of search. In a Google age, where every query is treated like a question, we need to understand both how and where users search to allow us…
M&M’s licked the competition when it came to searches during Super Bowl 47, according to Google. Searchers were also went crazy for Beyonce – oh yeah, and those two teams who…
An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages. And Google has shared some advice with reviewers, business owners,…
A new Google Shopping program, Google Shopping for Suppliers, was recently launched in beta to help "users searching for B2B products to quickly find what they’re looking for, evaluate…
Last spring I had the opportunity to speak with a middle school class about how the students could use the skills they were learning today in a career down the line. It was an amazing…
As SEO professionals or webmasters, we have built or maintained a website molded to our perception of what a site should be. But while piece-mealing an SEO project, band-aiding, or adding…
Every so often, after having worked on an account for several months (or years) with successful results, there can be a plateauing or declining period. Core KPIs just fluctuate without a…
Increasingly, people are finding things, getting directions, and connecting with the wisdom of the Internet via Siri and other apps on their smartphones. This begs the question: what’s…
Google AdWords for video can help experienced marketing and advertising professionals to go global or go local. This ability to run the option play has enabled Google sites, driven primarily…
Most link audits come about after realization of your decrease in traffic relating directly to shrinking conversions. Like most things in life, action comes out of necessity. The truth of…
Google has submitted a response to the European Commission (EC) over its anti-competitive business concerns, Reuters reported. Competition Commissioner Joaquín Almunia confirmed that…
Microsoft has become the latest company to face a suit from Vringo subsidiary Innovate/Protect (I/P) engine over search patents. The suit is based on two online search patents owned by the…
By now, everyone in the ecommerce search engine world – including digital marketers and content writers – knows about the Google Panda update or, worse, has been directly affected…
One of the most overlooked necessities required to execute performance-driving SEO campaigns is talent. Whether you’re doing SEO in an agency environment, in-house, or as a freelancer,…
PPC allows you to easily split test ads. Better ad copy is a big competitive advantage. Google rewards people who write better ad copy with higher positions (more often) and a lower CPC.…
A good story can get you everything – fame, money, sympathy, even consideration for a Heisman trophy. While our initial fascination with athletes is because of their physical prowess,…
Bid management is arguably one of the most mundane activities that a PPC manager is tasked with. But it is essential to the health and performance of your campaigns. So here is a question:…
After its initial public offering last year, some market watchers expressed doubts about Facebook's ability to generate mobile revenues – an increasingly important market, as…
2012 saw plenty of change in the SEO industry. The search algorithms have changed, the SERP results have changed, and how SEO professionals operate is changing. While the search landscape…
Celebrating what would have been his 94th birthday, Google in honoring Jackie Robinson with his own Google Doodle. Robinson was the first African-American to play Major League Baseball. His…
You’ve just heard about the latest and greatest website technique. Everyone is doing it you should try it too! Right? Well, you might or you might not. Too often, sites pick up a…
Eighty percent of shoppers will research online before making a purchase according to Google. This behavior expands to business customers. 93 percent of tech B2B customers research products…
On-site SEO discussions are typically dominated by technical debates about how search engines analyze and store HTML. For small business owners, the discussion is much more practical and…
The final conference agenda for SES London 2013, which has just been updated, features three keynote speakers who tackle the latest trends and challenges facing the online marketing industry…
With the assistance of locals, Google has updated its Maps service to fill in many of the blanks of North Korea's most remote locations, providing a more detailed picture of the country.…
