SEO News

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  1. DuckDuckGo Redesigns Search Results to Add Places,…

    DuckDuckGo has given itself a facelift with a new design that incorporates autosuggest, places, images, and more into its search results. "Over the past year, as our userbase and community…

  2. Vine Search Offers New Opportunity for Brands

    Vine has pushed a major update that not only affects mobile users, but desktop users as well. The long-awaited Web version of Vine is now available at Vine.co for those looking to explore…

  3. Blog Posts Published on Weekends Get More Social…

    Ever wonder when the best day of the week is to publish a blog post? How about coming up with titles for posts that get more engagement? These are some of the questions TrackMaven sought to…

  4. 10 Reasons to Hire a PPC Management Expert

    In the battle for marketing dollars, SEO and PPC (pay-per-click) are in constant competition with one another. As Google changes its algorithms, companies find themselves competing against…

  5. 4 Social PPC Misconceptions

    Social PPC has been around for several years, and is becoming mainstream in the PPC world. Many advertisers are now asking for Facebook or LinkedIn ads before asking for Google AdWords –…

  6. Is Google+ Becoming a Blog Platform or Just a Billboard?

    Lately, there seems to be a rise in the usage of Google+ as a platform for expounding theories and explanations, as well as the building engagement with others. How effective is the practice,…

  7. Marketers Failing Badly on Mobile-Specific Landing…

    Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren't planning to this year. This is one of the mobile…

  8. Escape Google With These 12 Search Engine Alternatives

    As concerns over the de facto monopoly status of Google continue to grow, I'm reminded of the great philosopher Herman Cain and his infamous line "blame yourself". As long as "Google" is a…

  9. Content Marketing: The 4 Most Critical Components to…

    Content marketing has gained much traction over the last 18 months and for good reasons. It's becoming an important part of any organization's marketing mix and can have an immediate impact on…

  10. Link Building for Restaurants: The Ultimate Guide

    There are loads of different ways to build links for a restaurant. Everyone loves food, right? The great thing is that as a provider of food and drink, restaurants are already in the…

  11. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    Google is facing an antitrust lawsuit over its alleged monopoly of the mobile search market. Consumer rights law firm Hagens Berman filed the lawsuit May 1 on behalf of two Android…

  12. Foursquare Splits App in Two, Separates Local Search…

    For the past year, Foursquare CEO Dennis Crowley has tried to explain that the app he launched in 2009 has changed. Many users still just view Foursquare as a check-in app, which Crowley…

  13. Search Engine Strategies Coming to Atlanta in July,…

    The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine…

  14. Bing Ads Now Lets You Review 50,000 Keywords

    Bing Ads has announced a change to their Keywords Tab to allow advertisers to review up to 50,000 keywords within their user interface. Previously, if advertisers had more than 5,000 keywords,…

  15. Is This the End of AdWords Editor?

    The recent chatter about the upcoming AdWords announcement "Step Inside AdWords" made many search marketers wonder – great, what now? With last year's major enhanced campaign changes…

  16. Google, Where’s My Car? Google Now Adds New Parking…

    Have you ever spent what seems like hours roaming around a large parking lot searching for your car? With the click of a button, a new Google Now update can save the location of your car as a…

  17. Google Warns Against Sneaky Redirects in Updated Guidelines

    Google is warning webmasters about the perils of utilizing redirects that Google views as manipulative with the intent of deceiving searchers. This type of redirect is also well-known as…

  18. How to Prepare for Your Content Audit

    If you have experience performing content audits, you know. You know how arduous it can be, the mental energy required, but, also, the payoff. You've experienced the reward that comes with…

  19. 3 Ways Google's New Keyword Planner Brings Sexy Back…

    Last week, Google quietly rolled out major improvements to their Keyword Planner tool (quietly as in, without a peep) in the first major refresh since the tool was launched a year ago. Why…

  20. 32 Ways to Trip a Google Spam Filter

    Google spam penalties can be automatic or manual. With manual penalties, you'll probably be informed by way of notification in Google Webmaster Tools. Unfortunately, you may not always…

  21. Battle-Hardened Journalist Reveals What Makes Press…

    If you're looking for a content promotion and white hat link building technique that can be done at scale, you need to consider public relations. But what's involved and can the skills be…

  22. Dive Into Google AdWords New Mobile App Promotion…

    SEM managers listened attentively to a webcast from Google headquarters last week. Many feared hearing an announcement that would rival enhanced campaigns. Thankfully, many of the new…

  23. 4 SEO Myths & Conspiracy Theories Google's Matt…

    Have you ever overheard something at a conference, or read something on an industry blog and thought to yourself, that can't possibly be true? Or do you keep hearing something inaccurate being…

  24. Why Google Changes Your Titles in Search Results

    Everyone knows the importance of the page title in the Google search results. A great title can result in higher click-throughs and more traffic to your site, while a poorly crafted title can…

  25. Google's Matt Cutts: Small Sites Can Beat Large…

    If you run a smaller website, it can be frustrating to know that even though you have great content, you aren't getting as much traffic as a well-known brand. What can webmasters for small…

  26. 360i Agency Says New Technology Reverse Engineers…

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to…

  27. 12 Critical Metrics to Help You Build a…

    There was a saying in print that "no one knows their audience better than the editor." It's the premise behind the creation of the now legendary "Fleet Street" stereotypes, type A…

  28. Your SEO Competition Isn't Who You Think It Is

    I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying Strategies You Can Use Today to Dominate Your Competition panel at ClickZ Live New York earlier this…

  29. Conquering Content Marketing, Step 5: Measurement

    Previously, on British Outfitters... Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, just learned that someone has hacked into her work email to…

  30. Pinterest Unveils Guided Search for Mobile Devices

    Pinterest’s new guided search feature is a different way for people to discover the things they’re looking for on Pinterest, and perhaps, discover things they weren’t looking…

  31. 5 New SEO Mantras to Replace Old, Inefficient Thinking

    It's time for some spring cleaning. I'm not talking about our homes, but rather our thought processes. Let's make a pact as an industry to do away with the old ways of thinking that have…

  32. Mythbusting: 4 Content Marketing Misconceptions &…

    2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy. Now, content marketing has established itself as the…

  33. 4 Reasons Nofollowing All Links Is Absurd

    There seems to be a lot of confusion in the SEO world right now surrounding links. Recent actions from Google have (not surprisingly) caused a bit of panic and hysteria. Out of the frenzy…

  34. Pages With Schema Markup Rank 4 Positions Higher in…

    Schema.org was introduced about three years ago as the preferred markup for websites trying to communicate to search engines like Bing and Google what their pages were about. Less than 1…

  35. Vic Gundotra Leaving Google, What's It Mean for Google+?

    Vic Gundotra, the driving force behind the Google+ platform, has announced he is leaving Google, which has many people pondering the future of Google+. Gundotra, who has been with Google for…

  36. Google AdWords Dynamic Search Ads: 10 Quick Tips to…

    As advertisers, we're always trying to find new and innovative ways to showcase our products. Sometimes it isn't just about the "look and feel" of our products, but the placement of them as…

  37. 5 Steps to Quick Insights Using Google Analytics…

    What if you could map advanced Analytics users' knowledge over your own data? Well, don’t imagine any longer, you can (and should) do this today. Google released the Dashboard…

  38. 5 Ways You Can Avoid FOMO When Developing a Website

    All of us have fears that can keep us up at night. Especially when it comes to developing and optimizing a website. No digital undertaking can compare to launching a new website. There's a…

  39. A Knowledge Gap Analysis Will Tell You What Web…

    Web analytics are like footprints in the sand. They tell you where someone went, but not who they were or why they went that way. Designers often place too much emphasis on website analytics…

  40. Nuances of Spanish Language Search Marketing

    Not all Spanish-speaking countries are alike. This should be obvious – after all, not all English-speaking countries are alike. Spanish-speaking countries all have different forms and…

  41. Can Bing Predict Reality Show Winners?

    Right now, Bing is gathering and processing search and social signals to attempt to predict outcomes of events, like which contestants will be eliminated or move onto the next round in shows…

  42. How to Avoid Buying a Bad Domain – Tips From…

    Buying a new domain can be stressful, especially when you don't know if there is any previous bad history with the domain and Google. Many people purchase a domain only to discover it's been…

  43. Bing in the Classroom Now Open to All U.S. Schools

    Bing has announced that their Bing in the Classroom program is now open to all kindergarten to 12th grade U.S. schools. Bing for Schools search, which incorporates both safe search and an ad…

  44. Search Ads Yield 68% More Revenue per Conversion…

    Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels? This is a key question Marin Software set out to answer when it…

  45. Are All Sitewide Links Unnatural?

    These days, doing a regular audit of your backlinks is an excellent idea. However, if you don't have experience with auditing links, you may find that it is difficult to determine whether some…

  46. 4 Keyword Research Techniques in an Age of Vanishing…

    The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid keyword data for AdWords advertisers like it did…

  47. Rank Still Matters in the Age of Secure Search

    The days of judging SEO success purely based on rank are long gone. Panda, Penguin, Hummingbird, the Knowledge Graph, Google Carousel, and most recently secure search mean that there is no…

  48. Google Wants to Woo Enterprise Clients Away From…

    Google announced a number of new AdWords features and enhancements this morning from their Step Inside AdWords live (and live-streamed) event in Half Moon Bay. Interestingly, two of these…

  49. Schema.org Introduces New Elements for Actions

    An important new addition to Schema.org was announced last week. Jointly signed by representatives from Google, Microsoft, Yahoo, and Yandex, it introduces new schema that focuses on…

  50. Google Reveals New AdWords Features: App Ads,…

    During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app ads, more insightful reporting, and tools for…

  51. 26 Free (or Free-to-Try) Online Collaborative Tools…

    There are three things that successful marketers do well: Adapt to new standards. Collaborate with team members. Leverage the best tools to streamline and scale their efforts. The…

  52. Google Analytics Content Reports: Understanding the…

    We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't hit the spot? If you haven't checked your…

  53. What Do Google's Earnings Reports Tell Us About…

    Google's Q1 numbers are big. Analysts were disappointed that Google didn't hit growth expectations, but a 19 percent year-over-year (YoY) increase in revenue when the numbers are more than $15…

  54. Google Marks Earth Day 2014 With 6 Animated Animal…

    Google is wishing everyone a happy Earth Day this year with six animated Doodles. For Google's annual salute to Earth Day in 2014, the company has incorporated a series of six animals…